2025

• The Fisherman and His Wife (1857)
• How to work with external consultants
• How to ask questions I didn’t know to ask
• How to buy solar panels in the UK
• High-salaried jobs for early career professionals in London and the UK
• Why Agencies Fail
• Simple ways to not sabotage your work
• What is an agency? (Agency Journey Episode 2 – Year 9, Month 8)
• Simple maths equations
• Sunken tree tunnels
• Mottainai : Reduce, Reuse, Recycle—and Respect
• Sunscreen
• Utilisation
• A Practical Guide to Buying Solar Panels in the UK
• Just smart enough
• Identifying my strengths: a brick wall, an eagle, a path through the forest, and a Formula 1 racing car
• AI Readiness Assessment
• Personal AI workflows: Identifying AI tools that deliver value to your work
• UK Social Entrepreneurs: Learning and leadership development programmes
• The future of agencies is small and unabashedly human
• What’s being sold to us is a machine that is promised to do everything
• The silent climate majority
• Sussex Day: 16 June
• Japanese Minimalism
• How nonprofits are using AI
• Art moves your soul while Content moves your clock
• Agency Transformation: A 5-Year Roadmap for Survival and Success
• Google Analytics Glossary: Key Terms and Definitions
• Leaving London

2024

• Why is UK mobile signal so bad?
• Toolkits, guides, and resources on advocacy and campaigning
• How charities can use social media listening to engage audiences during the General Election
• Peeknote #2
• On human and organisational sensemaking
• An Infinite Shortage of Managers
• Some little observation
• Some thoughts on the real world by one who glimpsed it and fled
• Inconvenient Mind: paper on the climate mind and the polycrisis
• Peeknote #1

2023

• Business Black Holes
• What next with X?
• Challenges in growing an agency
• Charities and Social Media: How to use The Charity Commission’s Social Media Policy Guidance
• Women’s time has experienced a surge in value
• How nonprofits can run successful end-of-year fundraising campaigns using paid media
• Meta’s fundraising tool changes: Facebook Fundraisers now charged donation payment processing fees
• Charity Logo Quiz: How many causes can you name?
• Do doctors live healthier lives?
• How to set a sustainable social media strategy
• The best online accounting software for small business and freelancers
• Developing Leadership Skills
• What are Employee Ownership Trusts?
• How to overcome procrastination driven by anxiety
• The Last Question by Isaac Asimov
• Agency Worker Regulations (AWR): What is AWR?
• AI Beginner’s Reading List
• Tips for new fathers (or, how to dad good)
• 4 ways to make Your Business More Sustainable
• Rules for good leadership
• Advice for joining the climate justice movement
• Writing
• Stats
• Freelance in 30 Days Book: Get the confidence and knowledge to succeed at going freelance
• Contact
• About Ben Matthews
• How to clear the Twitter Card cache to show the right image
• About
• Women freelancers surge in the UK, with 63% rise in highly-skilled female freelancers
• Freelance Tips: 10 actionable tips for successful freelancing
• What Jobs Do Freelancers Have in the Growing Ecommerce Industry
• Freelance Marketing Proposal Template [free example template to download]
• Freelance Graphic Design Contract [Free Download]
• How to find freelance clients and market your freelance business [beginner’s guide]
• Win Freelance Work With Better Pricing
• Self Promotion – A Freelancer’s Most Important Tool
• Impostor Syndrome: Why Beginner Freelancers Are Afraid to Write on Professional Topics
• Is coworking really worth it for freelancers?
• Best Tips to Write a Freelance Resume
• Report: Online Accounting Software is Too Complicated for Freelancers and Small Business and Owners
• The 10 Best Sites to Find Freelance Gigs
• 10 Tips for Writing a Job Winning CV to Be Hired as a Freelance Translator
• 5 best working from home tips to minimise distractions and maximise productivity
• 10 best websites to find freelance jobs for college students
• How freelancers win clients and beat the competition
• 10 Best Tips to Grow as a Successful Freelance Developer
• Late Payment: What I’ve Learnt from 80,000 Freelancers
• 5 biggest challenges of freelancing and how to deal with them
• The Top Invoice Generator App for Freelancers
• How To Keep Data Secure As A Freelancer
• 9 Must-Have Tools & Apps for Freelancers to Save Time
• 5 Habits of Successful Freelancers
• Freelancers and mental health
• What is life as a freelancer like?
• Freelance Is My Hobby: 10 Perks of Having a Part-Time Job over a Full-Time One
• 5 freelance writing jobs you can start today
• How to make a good first impression on a potential client
• 8 tips for how to start a freelance translator business
• Making Tax Digital – What is MTD?
• How to write a freelance proposal that wins more clients
• How To Create A Website That Makes Money
• 9 tips on how to become a freelance video editor
• Avoid freelance bidding platforms and build a freelance business you can be proud of
• Freelancing on the side: How to find the time to start a freelance business
• When should you turn down freelance work
• Never Negotiate Your Freelance Rate
• How to handle client feedback like a pro
• The ultimate guide to fitness for freelancers
• How to Find New Clients as a Freelancer
• 5 Ways to Start a Freelancing Business While Working Full-Time
• How to Write from Home and Earn Money
• Becoming a Freelance Resume Writer: A Guide for Beginners
• Why plagiarism is a huge risk for freelancers and how to avoid it
• Freelance Definition: How the meaning of freelancing is changing
• How to write project briefs for freelancers: 6 things to consider
• Freelance proposals: a guide to creating a better freelance proposal
• Freelance Contract Template [with free example contract to download]
• How to build a freelance portfolio that wins clients
• Best Freelance Job Websites: Find freelance work online with these freelancer job sites
• Best freelance tools and software for freelancers
• 28 tips from freelance job sites that you can use to be a successful freelancer
• Top tech firms: are their employees happy? #infographic
• Free freelance invoice templates and generators
• Freelance Statistics: The Freelance Economy in Numbers
• How to network online as a freelancer
• Freelancers consistently overwork and undercharge
• Best Software for Small Business
• Leadership and mental health: "Bosses burn out too"
• What are the benefits of investing in IT and Tech for Small Businesses?
• Freelancers need to follow these five pension boosting strategies
• Leadership
• Agency Financial Forecasting
• 9 Tips for Launching a Podcast and Getting Subscribers
• 5 Most Important Digital Marketing Tactics for Every Small Business
• How to transfer a website from Wix to WordPress
• How CRMs help to effectively manage your business and customers
• The Best Link Building Strategies That Build Quality Backlinks
• 6 Top Tips to Successfully Hire Internationally
• How to track Substack conversions using Google Analytics
• 7 Key Insights on Digital Brand Building
• Coronavirus help for freelancers and small businesses
• Crafting a Digital Marketing Agency Business Plan
• Do freelancers need insurance?
• 3 Top Tips for PR hopefuls
• Social Innovation Camp – 5-7 December 2008
• Writing Lightweight Code for Themes & Plugins
• Agency Profitability
• Subscribe
• Line Management: 11 promises from a manager
• How to Build Quality WordPress Themes
• Getting started as a freelance
• Visual CV or infographic as a Job Application
• Communicating the Future, Guv
• Japan on a Budget for 2 Weeks
• The wrong time to go freelance
• How do you achieve work life balance as a freelance?
• Essential Freelance Reads and Top Freelancer Blogs
• Freelance Digital Marketing and Social Media Consultant for hire
• How to Become a Freelance Consultant
• Where To Find London Tech Events, Meetups and Hack Days
• Online Privacy Issues Need to be Easier to Understand
• Freelance PR Consultant Q&A: Sam Phillips
• Freelance Social Media Consultant Q&A: Damien Clarkson, Social Chic
• Freelance Web Developer Q&A: Ross Wintle, Oikos
• Freelance Digital Marketing Consultant Q&A: Matt Collins, Charity Chap
• Freelance PR and Communications Consultant Q&A: Ruth Walters, Let Her Eat Clean
• Tell your freelance story and help others go freelance!
• Digital innovation in local government around the world
• Economy, Effectiveness, Efficiency: How councils can measure the success of social media
• NSA and Prism in the UK: The politics of a privacy plan
• Balancing the Positivity Around Crowdfunding
• How To Have a Decent Digital Diet
• Glamping at Leeds Castle
• My Privacy Plan
• Japanese Netsuke and Symbiotic Relationships
• Suggestions for When That Perfect Domain Name or Twitter Username is Taken
• David Foster Wallace: This Is Water (Video and Transcript)
• How to build a high performing communications team
• How to build long-term client relationships as a freelancer
• Free 5-day freelance course
• Why I Learned To Code
• Find Freelance Work in the Summer Slump
• Freelance Mobile App Developer Q&A: Nick Nicolaou
• Meeting Heroes: My Y Combinator Interview Experience
• Cronycle – easy content and feed curation
• Tweetbot, Pocket and Reading It All Later
• The Jelly Reading List
• Free and High-Quality Stock Photo Sites
• Stay Hungry, Stay Foolish
• How to Get a Job in PR
• Twitter Experiments
• Best Social Media Platforms for Social CEOs
• The Tenei Carrier: Japanese Elegance and London Living
• This Is An Insight: Social Media Week and Quiet Success
• Freelance essentials to get in place before making the switch
• @benrmatthews
• Social Charity Index: 6 ways charities can make the most of social
• Future 100 Social Entrepreneurs
• PR Guide for Charities: Enhancing Your Organisation’s Reputation
• Ammado – The next big thing in online fundraising?
• The Freelance Checklist: 25 questions to answer before you start your freelance career
• The definition of freelancer is changing: meet the 5 new types of freelancers
• How to remove HelloBar on mobile devices on WordPress using CSS
• Where do you work best? How to find the perfect freelance work space for you
• Personal and Professional Development for Freelancers: Learn More to Earn More
• Freelance Journalist Q&A: Sean Hargrave
• Freelance PR Consultant Q&A: Katie Moffat, PR and Social
• 29 essential freelance tools you need to be a productive freelancer
• How do you nurture your freelance network? 11 effective ways to grow your freelancer contacts
• How to win new business pitches as a freelancer
• Freelance Consultant Rates: How To Work Out Your Hourly, Daily or Project Rate
• 8 simple steps you can take to get the confidence to go freelance
• Freelance Copywriter Q&A: Art Anthony, Copywriting is Art
• Freelance Accounting: Get Fantastic at Finances as a Freelancer
• Moss Graffiti
• #Infographic: What’s Working in Digital Non-Profit Fundraising
• Nobody can succeed on their own
• Reviving My Inbox (or, Email Resurrection)
• A Clearly Amazing Idea
• Spending Some Time With Airtime
• Inc Magazine’s “30 Under 30″
• Moving on from Bright One
• Watsi becomes Y Combinator’s First Nonprofit Investment
• Sending Out an SMS
• Finding inspiration in GOOD 100
• A new digital strategy for the Olympics
• Facebook COO works 9-to-5 every day
• A Change of Direction
• How Charities Are Using Instagram to Engage Their Communities
• Nesta’s Innovation in Giving Fund Videos
• How to Launch a New Charity Website
• Downing Tweet
• Freelance Book Giveaway
• Guide to going freelance archive
• Today is my birthday, here’s a present for you
• Freelance HR Consultant Q&A: Soraya Haffar, Love HR
• Managing multiple clients as a freelance consultant
• Register your freelance consulting business in the UK, quickly, cheaply and legally
• Negotiating freelance rates with clients: tips to get your best fee
• National Freelancers Day: Ask me anything!
• How to write a brief and what to include
• Find freelance work quickly as a new freelance consultant
• When freelance projects go wrong, keep calm and communicate
• Less freelancing, more consulting: how adding value leads to added income
• Finish freelance projects on a high with these 8 client pleasers
• #Infographic: NSPCC’s Rebuilding Childhoods Campaign
• Freelance info you need for Massive Monday
• How social media has changed and how you can benefit
• Freelance book now available
• Self-publishing a book on freelancing in 100 days
• Freelance Contracts: How to create client contracts the right way (and a contract creation tool to help you)
• 5 Reasons Freelancers Love The Way They Work
• Freelance WordPress website designer for hire in London, UK
• Freelancer of the Year Finalist
• Digital Trends For Freelancers
• Freelance Inspiration (#Infographic)
• Where to find freelance clients
• London Coworking Spaces
• Freelance Document Templates: Contract, Invoice and Proposal Templates for Professionals
• 6 freelance tips for new freelance consultants
• Time For Tech For Good
• How much experience do you need to go freelance?
• Tech For Good: The Rise of a Movement
• Time Doctor Review: Time Tracking Software for Freelancers
• Havana, Cuba in one week: budget travellers’ guide
• Freelance Digital Marketing Consultant for hire
• Freelance Social Media Consultant for hire
• Freelance PR Consultant for hire in London
• Freedom is the new wealth: 68% of freelancers say life has improved since going independent
• Freelance Content Marketing Consultant for hire in London
• Freelance Google Ads and PPC Consultant for hire in London
• How can I be productive when working from home?
• Building a Freelance Career in Web Design
• Freelance Facebook Ads Consultant in London for hire
• Social Media Consultant for hire in London
• How to dress for a job interview – infographic
• Freelance Guides, Tips and Tricks
• Find New Freelance Opportunities with the Internet Marketing Infographic
• Freelance web developers: How to find and hire the best
• How to drink whisky
• Public Relations Guide for Freelancers and Small Businesses
• Privacy
• How to cope with email chaos and benefit from professional email platforms
• How Small Businesses Are Becoming Competitive Using CMMS
• Why SMEs Need HR Services
• 5 Ways to Increase Your Chances of Getting Hired as Designer
• How can I not get overwhelmed as a freelancer?
• Freelance Digital Marketing and Small Business Advice
• 4 Things You Need to Know About Creating Business Brochures
• How to create and use a PGP key with GPG Suite and Mailvelope
• The importance of paper-based communication in a digital world
• 7 Tips to Help You Make More Money When Doing Surveys
• Why Freelance? Flexibility, Freedom and Additional Income
• How do I get a competitive edge against other freelancers?
• Sponsored posts and guest articles
• Quickbooks Review – Online Accounting Software for Small Business and Freelancers
• Philanthropy and Ecommerce
• 3 Realities of Freelancing and Self-Employment
• Understanding Video Formats And What They Do
• Artificial Intelligence: Should Freelance Writers be Worried About It?
• Voice Search For Social Media – Challenge And Changes  
• Advantages And Disadvantages Of Paid Survey Work
• Avoid These Law Firm Marketing Mistakes
• How to hire a freelance SEO consultant: the SEO consultant selection guide
• Macau City Guide: The Vegas of the Orient
• How can I be less lonely as a freelancer?
• Tips for acing your interviews and getting an executive position
• How to create a profitable ecommerce business
• How to write better emails, letters and reports
• Freshbooks Review – Online Accounting Software for Small Business and Freelancers
• Attention Freelance Writers: Nail Your Editing and Proofreading with These Tips
• How to get paid as a freelancer
• 8 Effective Tips To Launch Your Freelance Video Production Career
• Freelancing — Your Best Opportunity for Freedom of Work
• Why is My Home Wi-Fi Not Working?
• 5 Ways to Improve Search Engine Visibility with Content Marketing
• 5 Essential Skills Freelance Content Writers Should Have 
• The Best Invoice Generator for Freelancers
• How To Successfully Run Your WordPress Freelance Business
• The Importance of the Digital Product Experience When It Comes to Marketing
• How to Improve The Productivity of Your Marketing and Sales Team
• E-commerce Marketing: 7 Tips to Humanize Your Marketing Strategy
• The Email Marketing Guide for Small Businesses
• How to Make Your Website More Appealing
• Key Areas To Focus On In Your SEO Strategy
• 3 Customer Service Brands Whose Efforts You Might Want to Replicate
• Mistakes
• Social Media Freelance Rates: How much should social media consultants charge
• How to start a freelance blogging business
• Millennial Freelancers: Why freelancing is the perfect career for millennials
• Starting a freelance career as a web designer or developer
• Freelance confidence: are you good enough to freelance?
• What is IR35? Does IR35 apply to your freelance contract?
• To freelance or not to freelance? Advantages and disadvantages of going self-employed
• How to set up a freelance business: Flat Rate VAT vs Regular VAT
• Freelance Expenses: What expenses can your claim as a self-employed freelancer?
• How to calculate how much to charge per hour
• Best way to start freelancing online quickly
• 7 tips for building an effective sales strategy as a freelancer
• How do I start as a freelancer?
• The best marketing skills for freelancers to learn today
• The most important business writing skills for freelancers to improve today
• How Coworking is Boosting Productivity
• Time-saving Proofreading Techniques for Freelance Writers
• Freelance Work: Where to find it, how to win it, how to keep it
• Self assessment tax returns: how to guide
• Freshbooks Review – Online Accounting Software for Freelancers
• 10 Best Tools and Apps for Freelance Writers
• Freelance Sales: How will sales will help your freelance business?
• What is a balance sheet? Definition and examples
• Mortgages for freelancers: Can you get a mortgage if you’re self-employed?
• Freelancing for women works but motherhood makes it much harder
• Freelance Accounting Glossary: Definitions, Terms and Meanings
• 4 Biggest Benefits of Freelancing: Flexibility, Balance, Freedom, Working From Home
• How to Pick a Highly Profitable Freelance Writing Niche
• Why every freelancer needs an email newsletter list (and how to start your own)
• Fiverr Review: Is Fiverr worth it?
• Losing key clients
• Consequentialist backchaining: working backwards for decision making
• Freelance Social Media Rates: How much should social media freelancers charge?
• Freshbooks Review – Online Accounting Software for Freelancers
• Self assessment tax returns: how to guide
• Find freelance jobs online with these freelancer websites
• Guide to the gig economy
• Shopify Review: Why you should be using Shopify as a freelancer
• Freelance Web Design Rates: How much should web designers charge?
• Hello Bonsai Review – Freelance Invoice and Contract Software
• Freelance job trends
• Freelance Graphic Design Rates: How much should graphic designers charge?
• Rudolf Steiner’s Architecture of the Home
• Descriptions of trees in The Overstory by Richard Powers
• Project and resource management tools for agencies
• What is your AI strategy?
• What makes a business sustainable?
• Notes on A Simpler Life by The School of Life
• The internet is over
• What are Employee Ownership Trusts (EOT)?
• No more zero days
• No clients on a dead planet
• Strategy Reading List and Resources for Beginner Strategists
• Sunday Night Blues 
• Reading time
• Calculating the best table and seating position at restaurants
• A list of emotions
• How to scale from a freelancer to agency
• How to scale from a solo freelancer to an agency
• How to charge for your advice
• Dealing with inflation challenges for agencies and services businesses
• How small businesses can cope with employees going on sick leave or holiday
• How to tell clients you’re raising fees
• Why web developers charge for small website changes
• Best CRM for freelancers
• 8 Business Branding Trends Freelance Consultants
• Sick pay for freelancers
• The right time to quite your job and go freelance
• How to become a freelance social media consultant
• Student Freelancing: Earn While You Earn at University
• What is freelancing?
• How To Setup and Run a WordPress Blog on a Custom Domain
• How to get new clients as a freelancer
• 50 freelance tips for new freelancers
• How to be productive in coworking spaces
• How to use Google Analytics to find out the lead source and where prospects come from
• How to switch to an Instagram Business Profile
• Pop Your Filter Bubble
• How Brexit will affect small business and freelancers 
• How to find and hire a freelance consultant
• Revolut Review: Business banking for freelancers and small business
• How to work as a self employed freelancer
• 6 ways freelancers add values to businesses and the economy
• Freelance or employee: 3 freelancers illustrate which is better for you?
• How Freelancers Can Crush the Competition and Win the Clients
• Self Assessment Tax Calculator: How much tax will you pay?
• Freelancing in the UK:
• How will sales will help your freelance business?
• 10 Free Project Management Applications for Self-Employed Freelancers
• How to start a freelance business
• How to get started as a freelancer
• How to freelance online
• Freelance Training Course – Learn how to build your freelance career online
• Crunch Accounting Review
• How to start a freelance creative business
• Free, fantastic freelance advice delivered to your inbox!
• Free Ebook: How to Become a Freelance Consultant
• Freelance Expenses: What costs can you claim for?
• How To Go Freelance
• How to pitch your tech startup to journalists and media
• Social media stats for charities and nonprofits
• How to film video at home when presenting or recording webinars
• Twitter adds public view counts: 6 responses to consider

2022

• Twitter copypasta policy limits the visibility of mass-coordinate tweets
• Empower welcomes three new team members to bolster digital and social media offering
• Role opportunity: Freelance social media manager
• People and planet over profit: Setting a North Star for a purpose-led digital comms agency
• Illustrated ‘extreme storms’ quiz generates 5,000 leads for Shelterbox
• Empower gains B Corp status, reinforcing our commitment to running a sustainable business
• MindForward Alliance increases website traffic by 42% and downloads at a 35% conversion rate
• Best climate change podcasts
• Free Social Media Listening Tools
• How digital marketing audits give clarity and confidence to improve digital results
• From climate commitments to climate action: 10 climate change trends to aid your comms campaigns
• COP26: compelling climate content for global climate change conference in Glasgow
• Job Opportunity: Account Manager
• YouTube SEO and Video Optimisation Best Practice
• Google Ads for Charities: How to get started
• 5 Charity Digital Trends

2021

• Charity Videos: How charities can get the best ROI from video content
• 10 lessons from a remote-first agency
• Empower joins as a supporter of the Better Business Act
• Empower helps Place2Be generate 16,000 sign-ups at a 9% conversion rate through Facebook Ads and Google Ads
• Climate Change Acronym Quiz
• What is COP, the Climate Change Conference? (Conference of Parties)
• Climate Change Glossary and Definitions
• Cutting through at COP: Digital comms for climate change
• Turning key metrics from red to green in just 3 months for First Draft News
• How to reactivate your Google Grants account after a suspension
• Open call: Freelance social media community managers, video editors and paid media specialists
• Job Opportunity: Agency Assistant
• Increasing leads by 283% at a conversion rate of over 42% for Breakroom
• Agencies for Good
• 5 key takeaways from the Climate Justice Playbook
• Job Opportunity: Digital Account Manager
• Best Climate Change Newsletters
• Job Opportunity: Digital Marketing Consultant, Climate Change Specialist
• Job Opportunity: Social Media Consultant
• How to fix the “Your pixel is being used on new domains” error on Facebook
• How Empower are working to recruit a diverse workforce
• How to fix common SEO issues: 404, 500, orphans and redirect chains
• Twitter Hashtag Tracking: 4 Alternatives to Topsy
• The top 10 Empower articles of 2020
• How to increase email newsletter open rates
• Giving Tuesday: Facts and Stats

2020

• Circle of Change: Empower’s Charity of Choice for 2020
• Empower wins best not-for-profit campaign at UK Agency Awards
• With fundraising using Facebook Ads, the answer is in the algorithm
• Charity Sector Glossary of Terms and Definitions
• Digital comms for climate change: Empower at Climate Week
• How to promote a charity website using digital marketing
• Congratulations to Empower’s Alice Rath, a Diana Award Recipient for 2020
• How digital marketing can help you reach your audience
• Black Lives Matter and being an active ally
• How empower helped Tap Twinning’s Coronavirus fundraising appeal raise £500,000
• Free Facebook Tools for Charities and Nonprofits
• Launching online marketing training for charities and nonprofits
• How to connect Facebook Lead Ads to Mailchimp without using Zapier
• Facebook ad policy questions answered by former Facebook ad reviewer
• Facebook Ads for Charities: Driving Charity Donations and Fundraising ROI
• London Event Venues for Charities
• How to track PDF downloads in Google Analytics 4
• What to look for in Google Analytics as a small to medium-sized charity
• How Empower launched Ladybird’s Instagram account and helped build a community
• How to keep your nonprofit’s new supporters engaged with compelling welcome emails 
• Job opportunity: digital marketing consultant
• Charity Digital and Tech For Good Events Calendar 2020

2019

• How to get authorisation to run political and social issue ads on Facebook and Instagram
• How Empower delivered a record-breaking relaunch of #FRO and increased attendees by 73%
• How to write an effective media strategy for your charity
• The best online accounting software for small business and freelancers in 2019
• Climate Change and Sustainability Events Calendar
• Google Ad Grants Support: Question and Answers to Help Charities Stay Compliant
• How Empower helped Donorfy grow website traffic by 267% and signups by 218%
• Videos for Charities: what makes the best charity videos so impactful?
• Digital Charity and Tech For Good Events Calendar [2019 Update]
• Fastest WordPress Hosting – 2019 Guide
• Fun with Google Maps: How to display individual events for mass-participation campaigns

2018

• How to ensure your paid and organic Facebook activity work in harmony
• How Empower helped Medical Aid for Palestinians raise thousands during Ramadan
• How to benchmark your GDPR opt-in rates (aka re-permissioning)
• How to use social media videos to drive action
• Top ecommerce trends in 2018
• Dealing with digital marketing changes
• Using Facebook Ads to test your digital comms strategy
• Getting your business the online exposure it deserves – the 2018 guide
• How Empower helped The Great Christmas Get Together reach millions
• How to fundraise using video on Facebook and YouTube
• Google Grants Checklist: How to keep compliant with Google Adwords
• Medact see 122% increase in report downloads with support from Empower

2017

• Digital Marketing Executive Role – Join empower in our mission to change the world for good
• New Google Grants changes sees charities pushed for higher quality ads
• How to deal with trolls
• Museum Freelance Event: Supporting diversity with free places
• What is Equal Representation? – Glossary of Good
• Introducing Empower’s Glossary of Good
• What is the future of digital in the arts? An interview with Chris Unitt
• How can Augmented Reality be used for social good?
• Empower at Climate Week New York
• Modern Slavery and Human Trafficking: Does Tech Help or Hinder?
• How to effectively communicate about climate change
• Monitoring social media misinformation during the UK elections
• Digital News Report: Only 24% think social media separates fact from fiction well
• Digital marketing consultant looking to change the world? Apply for a role with Empower
• How Empower worked with the PRI to improve social media performance
• Is Marketing Dead?
• Content marketing for charities
• Digital Marketing for Charities and Social Causes: A beginner’s guide
• Google Grants for Charities and NonProfits: Setup Guide
• 5 Facebook Live Lessons From A Crowded Rally
• Meet Chatterbox, language learning delivered by refugees

2016

• 10 digital marketing highlights
• A fresh social media strategy for Bang & Olufsen brings impressive growth
• How a new strategy and playbook helped reinvigorate Amnesty’s UK social media activity
• Social Media Video: The Ultimate Guide
• Free Digital Marketing Courses You Can Take Online Now
• Facebook Live Technical Tips and Best Practice
• YouTube for Charities and Nonprofits
• Pokémon Go: Strategies and examples for charities and nonprofits
• #TechForGood Trailblazers: @TheRentSquare, @BLittleLabs, @wayfindr, @OpenUtility
• How can we scale #TechForGood approaches and the market as a whole?
• Junior Digital Marketing Consultant: Job Opportunity with Empower
• Facebook Live: 4 Unique Ways to Livestream Video
• This World Refugee Day, we stand together #WithRefugees
• How to increase Facebook video views by adding subtitles
• How to repurpose video content for social media
• Twitter video: How to post videos longer than 30 seconds
• 5 Ways To Use Snapchat For Brands On A Budget
• Get Started With Snapchat: A Guide For “Older People”
• How To Embed Facebook Video On WordPress
• 10 Ways To Get The Most Out Of Facebook Video
• Facebook F8 For Marketers: Quote Sharing, Save Button, Bots for Messenger
• Use Facebook As Your Business Page: How to like, share or comment from your Facebook business page
• How To Find Where Your Facebook Page Likes and Unlikes Come From
• Digital Marketing Executive: Job Opportunity with Empower
• Empower director named one of UK’s top freelancers

2015

• 2015 Year in Review
• Facebook Donations for Charities is Here: Raise Funds and Awareness on Facebook
• Dark Social Media: Can You Measure What You Can’t See?
• Google Rank Brain: What is it and how will it affect SEO?
• Empower Director nominated for national Freelancer of the Year Award
• Facebook Reactions: Like, Love or Laugh at Facebook Posts
• Instagram’s 400 million users, Twitter’s video app cards, YouTube’s top 500 users (Empower Mondays)
• Digital Trends
• Empower achieves Recommended Agency status
• How the Facebook vs YouTube video landscape has changed
• Digital Marketing Resources, Guides and Templates for New Digital Marketers
• PR For Startups, Publishing Experiments, Speed as a Habit
• Instagram User Stats: 300 million worldwide, 90 million in US, 14 million in UK
• Instagram Food Capitals, Facebook Shop Pages, Twitter Data Dashboard
• Twitter celebrates your birthday, Facebook’s floating videos, IFTTT comes to Pinterest (Empower Mondays)
• #PoweredByTweets Winners, Mark Zuckerberg AMA and Slack hits one million daily users (Empower Mondays)
• #WalkTogether on 7/7 to remember 10th anniversary of London bombings
• Realtime Trends, Twitter Goes Editorial and Tumblr TV (Empower Mondays)
• Pinterest UK users double, with DIY, cookery and gardening most popular categories
• Best time to tweet for clicks, retweets and engagement
• Snapchat advertising, Buzzfeed news and the thing about influencers (Empower Mondays)
• Digital News Report: 7 Key Themes
• Twitter removes 140 character limit on Direct Messages, adds App Targeting and Block Lists (Empower Mondays)
• Video Streaming Apps: Periscope vs Meerkat
• What’s in a name?
• Facebook ad costs set to rise
• UK social media use dropped by 9%

2014

• 2014 Year in Review
• Facebook news feed update punishes promotional content from brands
• Small Businesses and Social Media: Best Practice
• Digital Marketing Terms and Definitions
• 3 new twitter tools to try: flounder, @goodaudience and @sumall
• Empower featured in Better Business Magazine on the benefits and challenges of running a virtual business
• UK Social Media Stats
• Mobile Shopping: Email marketing works, social media doesn’t
• SEO basics for your new charity website
• How To Be Creative When You’re Dead (Less Zombies, More Unicorns)
• Charity Domain Names: Which TLDs should you focus on?
• 9 Marketing Newsletters for Digital and Social Media News
• Social Media Training for charities and nonprofits
• Schedule Tweets with Images Using Buffer and Twitter Ads
• Pinterest Stats: 80% of users are female, 92% of pins made by women, 84% pinning after 4 years
• 5 steps to run successful local PR and media campaigns
• New Twitter Profile Design Goes Live
• Welcome to Empower, a Digital Marketing, Communications and Social Media Agency

2013

• What should a 2013 not-for-profit look like?

2012

• Social Media Trends 2012

2010

• Profile: Ben Matthews – Young, gifted and charitable

2009

• Video: the next big communications tool