How to use Google Analytics to find out the lead source and where prospects come from


Here’s how to work out where leads come from.
1. Login to Google Analytics: https://analytics.google.com/
2. Click on "Behaviour", then "All pages" from the menu on the left hand side:

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3. Find the page that says "thank you for downloading" – this is the conversion confirmation page:

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4. Click on the blue link, then you’ll come to the page where you can see the individual stats for that page.
5. Click on the "Secondary dimensions" box, then click "Acquisition", then click "Source/Medium":
6. This will tell you where the leads came from to get to that conversion confirmation page (I changed the dates here to show where more leads came from):

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Have a go at running through this process and let me know if you need any help checking that your end.

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