Freelance, marketing & small business advice

Hello! I’m a friendly digital marketing consultant from the UK, living in London. You’ll usually find me talking about freelancing, marketing, running a small business, tech for goodtravel and general London life.

I run Empower. We’re a digital marketing agency for charities and nonprofits. My book Freelance in 30 Days is available in paperback and ebook from Gumroad.

Substack Google Analytics Conversions

How to track Substack conversions using Google Analytics

Substack makes it possible for you to use Google Analytics to track conversions and get incredible data on how your email sign ups and paid subscriptions are performing. Here’s how.

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Disney Customer Engagement
in Freelance

7 Key Insights on Digital Brand Building

Here are the seven best digital brand building strategies every business should have.

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in Freelance

Coronavirus help for freelancers and small businesses

During the Coronavirus epidemic, the UK Government has offered support for small and medium-sized businesses, and the self-employed. Freelancers (self-employed individuals) with trading profits of up to £50k can apply for a taxable grant worth 80% of their average monthly profits, up to £2,500 a month. HMRC will take your average profits from the last 3 …

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in Freelance

Hello Bonsai launch Accounting and Tax Assistant for freelancers

Hello Bonsai have just launched their latest product, an Accounting and Tax Assistant. For over three years, Hello Bonsai has focused on the freelancer’s core workflow: proposals contracts time tracking and tasks invoicing and online payments Their goal has always been to automate the admin work freelancers hate doing or don’t know how to do. …

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5 Ways to Improve Search Engine Visibility with Content Marketing
in Marketing

5 Ways to Improve Search Engine Visibility with Content Marketing

Marketers will always say that content is king, and when it comes to your search engine visibility, this couldn’t be more true. If you have any kind of digital marketing strategy in place, you already know why content marketing is important for your SEO strategy. However, knowing why to do something is quite different than …

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What is product experience?
in Marketing

The Importance of the Digital Product Experience When It Comes to Marketing

Product experience refers to a customer’s thoughts and behaviors when engaging with a product. It encompasses their entire user journey, based on their flow of clicks, time spent, and feature usage.

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in Marketing

How to Improve The Productivity of Your Marketing and Sales Team

It is natural that you want to put in more effort when you don’t get the expected results. However, such may not be the solution as results can still be underwhelming. Quality should always be preferred to quantity. Therefore, using the same approach and expecting different results don’t make sense. You are doing too many …

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Do freelancers need insurance?

Do freelancers need insurance?

Do freelancers need insurance? They sure do! And here’s the guide to exactly what freelance insurance you need and where to get it from.

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Understanding Customer Relationship Management Awards
in Small Business

Understanding Customer Relationship Management Awards

Service delivery and marketing has shifted to the internet and mobile services. The introduction of these digital technologies has made delivery of services easy and fast. Customers are very important in any business, maintaining a good relationship ensures growth and success of an organization. In appreciation of excellent work from companies, there are awards offered to the …

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in Small Business

Crafting a Digital Marketing Agency Business Plan

Any business worth its salt must have a business plan that outlines various things about the business, and a digital marketing agency is no exception. Certainly, a digital marketing agency business cannot be started and operated using the prepackaged business plans that come in templates, especially if your business is unique, calls for a lot …

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Do freelancers need insurance?

Do freelancers need insurance?

Do freelancers need insurance? They sure do! And here’s the guide to exactly what freelance insurance you need and where to get it from.

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Top tech firms: are their employees happy?

Top tech firms: are their employees happy? #infographic

Tech firms are often thought of as inherently cool places to work, not least thanks to their (often rather overblown!) reputations for constructing airy, gadget-filled employee spaces that more closely resemble giant hangout zones than traditional cubicle-based office floors.

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Voice Search Is Changing Social Media

Voice Search For Social Media – Challenge And Changes  

Voice search is growing at a pace that no one expected. Digital marketing is already gearing up to embrace the change brought in by the growth of voice search, but what about social media? People are already showing a change in search behavior when using voice enables services, soon they will move onto social. We …

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Macau City Guide
in Travel

Macau City Guide: The Vegas of the Orient

This is a guest post from. Alex Sidebottom. Alex is a keen travel writer and explorer of Asian cultures. He has lived in Macau for the last 12 months and is fast becoming a go-to online expert on life in the ‘Vegas of the East’. Alex is looking to broaden his horizons with a stay …

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Havana, Cuba in one week
in Travel

Havana, Cuba in one week: budget travellers’ guide

Havana, Cuba’s capital city, was amazing, We spent the whole week in Havana in the end, with a few day trips here and there. We went in March 2015, just before the first direct flights from the US started flying to Cuba. Cuba is very tourist friendly, but there is also plenty to do to …

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The Tenei Carrier Japanese Geishas
in Travel

The Tenei Carrier: Japanese Elegance and London Living

This article originally appeared in The Carrier, a monthly newspaper founded in 2012 as a way to send news to the people in our lives.  I love living London with all it’s hustle and bustle. It can feel like the centre of the world and that all the world’s important moments are happening, just minutes away, in …

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Do freelancers need insurance?

Do freelancers need insurance?

Do freelancers need insurance? They sure do! And here’s the guide to exactly what freelance insurance you need and where to get it from.

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Millennial Freelancers: Why freelancing is the perfect career for millennials

Millennials are increasingly turning to freelancing – any why shouldn’t they? Find out all about the rise in millennial freelancers here.

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How to start a freelance blogging business

Starting a freelance blogging business is a dream for many people. But how do you actually make that happen?

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