This is a guest post from Costea Lestoc, who began writing on his personal blog and then discovered his true calling: writing about technology. Costa has since been a technical writer, author and blogger since 2005. An industry watcher that stays on top of the latest news, Costa is extremely passionate about juicy tech news and everything related to gadgets.
Having success in the world of small business is no accident. Most business owners work very hard to reach a new audience.
An essential part of connecting with new clients is finding the best marketing methods to use. When attempting to give your audience something tangible, creating business brochures is a great idea.
A brochure is a great way to tell people more about what your company does and how your products or services can benefit them.
Working with the team at banana-print.co.uk, is a great way to get some guidance regarding how to make award-winning brochures.
Read below to find out about some of the things you need to do in order to create the right types of brochures for your business.
In this article:
1. You Need to Know the Purpose For Business Brochures
Before the brochure design process starts, you will have to figure out why you are getting these marketing materials printed.
Usually, businesses will implement the use of brochures when launching a new product or service. If this is the reason why you are getting brochures made, then you will need to keep this in mind as the design process rolls on.
Losing sight of why these marketing materials are being made will usually lead to a variety of problems regarding message clarity.
If a reader is confused about what your message is, you will find it hard to reel them in and make them a customer. Staying on message is essential for the success of your brochure marketing campaign.
2. Avoid Making the Design Too Busy
Among the biggest mistakes made by business owners when it comes to the design of their brochures is using too many fonts, images and infographics.
While making the brochure appealing should be your main concern, there is a fine line between an appealing design and a design that has far too much going on.
The more elements you add to your brochure, the easier it will be for your concept to get swallowed up.
If you are unsure about what design elements to use in your brochure, then working with professionals in the print industry is a must. They will be able to offer you a great deal of guidance regarding what to put in and what to leave out of your brochure.
Before selecting a print shop to work with, you should take a look at their portfolio to ensure they are the right fit for the job at hand.
3. Make Sure the Text in the Business Brochure is Right
Some business owners will go so wrapped up in the look of their brochure that they will forget all about adding appealing and informative text.
If you are unsure about how to get your message across with text, working with a professional copywriter is a great idea. They will be able to take the ideas you have and get them ironed out for your brochure.
They will also read over the text to ensure it makes sense and that there are no errors in it.
Having this type of help is essential when trying to get the right brochure produced.
4. Use an Experienced and Reputable Print Shop
Once you have all of the details of how you want your brochure to look, you will have to find a print shop to help you bring this idea to life. Usually, there will be a variety of shops in your area to choose from.
Ideally, you want to select a print professional who has been in the business for a number of years due to the value they can add to this project.
Getting a look at a shop’s portfolio of past work is a great way to figure out if they are the right fit for the job. The team at Banana Print will be able to help a business owner get the right brochures produced with ease.