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How to track Substack conversions using Google Analytics

Substack makes it possible for you to use Google Analytics to track conversions and get incredible data on how your email sign ups and paid subscriptions are performing.

It only takes three steps and five minutes of your time.

Here’s how…

Step 1: Set up Google Analytics

  • Make sure you have Google Analytics set up.
  • You’re going to need to find your tracking ID.
  • To do that, login to Google Analytics
  • Click Admin and then select Property Settings.
  • You’ll want to find your tracking ID. Copy that.

Step 2: Add Google Analytics Account ID to Substack

  • Login to Substack and click Settings.
  • You’re looking for the Advertising Analytics section of Substack.
  • Take that Account ID and paste it in the third slot.
  • It should look something like. UA-XXXXX-1
Substack Google Analytics Conversions

Step 3: Set up conversion tracking.

  • To do this, go back to Google Analytics.
  • On the left sidebar, click Conversion.
  • In that dropdown, click Ecommerce.
  • Then click Overview.
  • It’ll ask you to enable Ecommerce feature.
  • Follow the quick steps.

And that’s it!

You can now track a lot more granular data than in your Substack analytics.

You’ll know more about your Substack’s free sign ups, paid subscriptions, your conversion rate, etc.

All your Substack conversion data will be available in the Ecommerce section of Google Analytics.

Ben Matthews

Ben is a freelance digital marketing and social media consultant. He is a Director at Empower, a marketing agency for people who change the world for good. He also helps people learn to love freelancing with FreeTrain, a community with online courses and resources for freelancers.

https://empower.agency/

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