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How Charities Are Using Instagram to Engage Their Communities

Instagram, the mobile photo sharing community, are doing a great job of showcasing how different charities are using the platform to engage with a new community of users, all through sharing photos.

They list 3 examples in their post on Nonprofit organizations using Instagram: Robin Hood NYC, Oceana and Charity: Water.

Here’s the tactics being used by those 3 charities to tell their stories:

  • Use Instagram to live stream fan photos from a fundraising event
  • Develop a custom photo visualization using Instagram’s API.
  • Encouraging Instagrammers to share their photos of engaging with your cause ocean.
  • Hashtag photos appropriately to get them included among the other relevant photos already on Instagram
  • shares photos from the field to show the impact of your work
  • Take snapshots from around the office to show what the team is working on

Know any other charities using Instagram in innovative ways? You can send an email to and might even get featured by them!

Ben Matthews

Ben Matthews is a digital marketing consultant specialising in tech, media and charity sectors. Email me at

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