How to switch to an Instagram Business Profile


What are Instagram Business Profiles?

A Business Profile on Instagram will help your customers connect to your business When converting to a Business Profile, you’ll be able to include additional information about your business on your profile. For example, you’ll be able to add a phone number, an email address and your business’s physical address. Keep in mind that you must include at least 1 contact option.

When you add contact information, a Contact button will appear near the top of your profile. When people click that button, they’ll see options like Get Directions, Call and Email, depending on the contact information you provided.

Additionally, when you convert to a Business Profile, you’ll get access to Instagram Insights. These insights will help you learn more about your followers and how much your audience engages with your content.

Why should I switch to an Instagram Business Profile?

There are many new features you’ll receive when you convert to a Business Profile.

  1. You’ll receive access to Instagram Insights. Instagram Insights provide information on who your followers are, when they’re online and more. You can also view insights for specific posts you’ve created to see how each performed and how people are engaging with them. Learn more about the insights available.

  2. Business Profiles include a Contact button near the top of their profile. You’ll have the option to include directions, a phone number and / or an email address. Keep in mind that you must include at least 1 contact option when setting up your Business Profile.

  3. Business Profiles will show a category directly below the profile image. This category is the same as the category of your linked Facebook Page.

  4. If you entered a physical address, it will now appear below your profile’s description.

What are the downside of switching to an Instagram Business Profile?

Converting to a Business Profile will limit your ability to take certain actions on Instagram.

  1. Once you’ve linked a Facebook Page to your Business Profile, you’ll only be able to share your Instagram posts to Facebook through that Page. You won’t be able to share to another Facebook Page or to a Facebook profile.
  2. If you’d like to switch the Facebook Page you’re able to share Instagram posts to, you’ll need to convert back to a personal account. Once you’ve converted back, you’ll then need to set up your Business Profile again and select the new Facebook Page you’d like to use.
  3. Business Profiles can’t be set to a Private Account.

How to convert to an Instagram Business Profile

To convert to an Instagram Business Profile:

  1. Go to your profile and tap "".
  2. Tap Switch to Business Profile.
  3. On the Connect Your Facebook Page screen, you’ll see all of the Facebook Pages you’re currently an admin on. Select the Page you’d like to associate with your Business Profile on Instagram. Learn more about Page roles.
  4. On the Set Up Your Business Profile page, review your business’s contact information, make any changes and tap Done.

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