Archive

2026

• Free AI resources for charities
• How to follow up after a project ends without feeling like you’re pestering
• How to write a client-facing project plan that doesn’t confuse anyone
• Proposals vs quotes: what to send and when in a comms project
• How to structure a comms retainer agreement
• How to set client expectations before a comms project begins
• What to include in a project status update that clients actually read
• How to end a client relationship professionally
• How to handle a client who keeps changing their mind
• What to send a new comms client before the project starts
• How to create a client experience that gets you repeat work
• How to have the money conversation with a client before the project starts
• Imposter syndrome in freelance work: what it looks like and what helps
• Managing your energy, not just your time, as a solo consultant
• What to do when a comms project goes wrong
• Setting boundaries with clients: what to say and when
• How to take proper time off when you work for yourself
• How to deal with a difficult client in a comms project
• How to avoid burnout as a freelance consultant
• How to keep learning when you no longer have a team around you
• What to do in your first 90 days of freelance work
• How to write a statement of work that prevents misunderstandings
• How to decide whether to register as a sole trader or limited company
• How to build a referral network as a freelance consultant
• How to structure your working week when nobody is telling you what to do
• What a slow month looks like and how to plan for it
• How to price yourself when you have no idea what the market pays
• How to build a freelance practice that doesn’t rely on one client
• How to automate the admin side of your freelance practice
• How to write a clear project timeline your client will understand
• Building a freelance workflow that runs without thinking
• How to manage multiple comms clients without dropping anything
• Managing a communications project from brief to delivery
• How to brief a copywriter so you don’t have to rewrite everything
• How to write a tone of voice guide that people actually follow
• When a content audit is the right starting point (and when it isn’t)
• How to write a communications plan for an organisational change
• Building a messaging framework your client can actually maintain
• How to present a communications strategy to a senior leadership team
• How to run a stakeholder interview before writing a strategy
• Measuring what matters: a practical guide to comms evaluation
• How to write a content strategy that a client will actually use
• How to do a communications audit for a new client
• How to build a content strategy for your own freelance business
• How to repurpose client work into content that attracts new clients
• Creating a lead magnet that attracts the right comms clients
• SEO basics for freelance consultants: how to get found online
• How to write thought leadership content that builds your reputation
• How to use LinkedIn to find comms clients without being annoying
• The freelance portfolio: what to include and how to present it
• How to build an email list as a freelance consultant
• What to put on your freelance website
• How to go from freelancer to consultant: what changes and what doesn’t
• The tools I use to run my freelance practice
• How to find your first freelance client
• When to say no: how to spot a client that isn’t worth taking on
• Getting paid on time: invoice terms and follow-up that actually work
• Retainer vs project work: how to structure your freelance income
• How to ask for testimonials and referrals without it being awkward
• How to track time on a comms project (and why it matters even on fixed-price work)
• How to write a project debrief that actually improves your next campaign
• How to raise your rates as a freelance consultant
• How to handle scope creep in a comms project
• How to onboard a new comms client properly
• Going freelance from an in-house comms role: what to expect in the first year
• How to write a freelance contract that protects you
• How to write a freelance proposal that wins the work
• How to set your day rate as a freelance consultant
• How to choose a web agency without regretting it six months later
• How to brief a video production company (before you know exactly what you want)
• How to write a case study that is actually useful
• How to build a campaign timeline that keeps everyone on the same page
• How to plan your social media content across a full year
• How to work out your social media strategy (and why it should connect to something bigger)
• How to brief a creative supplier (and why doing it in writing first makes everything easier)
• How to plan a campaign from start to finish
• How to write a communications strategy (without starting from a blank page)

2025

• How much energy does AI use? The real environmental cost of the AI race
• How to use AI as a freelance consultant: a practical guide
• Simple ways to not sabotage your work
• AI Readiness Assessment
• Personal AI workflows: Identifying AI tools that deliver value to your work
• How freelance consultants are using AI in 2025
• Google Analytics Glossary: Key Terms and Definitions

2023

• Women’s time has experienced a surge in value
• The best accounting software for freelance consultants
• How to develop your leadership skills as a freelance consultant
• How to overcome procrastination when you work for yourself
• AI reading list for freelance consultants
• Freelance in 30 Days Book: Get the confidence and knowledge to succeed at going freelance
• About Ben Matthews
• How to clear the Twitter Card cache to show the right image
• About
• 10 freelance tips for comms consultants: lessons from the first years
• Freelance proposal template: free download
• Freelance Graphic Design Contract [Free Download]
• How to find freelance clients: a practical guide
• How to price your freelance work to win the right clients
• Self Promotion – A Freelancer’s Most Important Tool
• Impostor Syndrome: Why Beginner Freelancers Are Afraid to Write on Professional Topics
• Is coworking worth it for freelance consultants?
• Best Tips to Write a Freelance Resume
• The 10 Best Sites to Find Freelance Gigs
• Late Payment: What I’ve Learnt from 80,000 Freelancers
• 5 biggest challenges of freelancing and how to deal with them
• How To Keep Data Secure As A Freelancer
• 9 Must-Have Tools & Apps for Freelancers to Save Time
• Mental health and freelance work: what helps
• What is life as a freelance consultant actually like?
• How to write a freelance proposal that wins more clients
• How To Create A Website That Makes Money
• Freelancing on the side: How to find the time to start a freelance business
• When not to negotiate your freelance rate
• How to handle client feedback on your comms work
• How to Find New Clients as a Freelancer
• 5 Ways to Start a Freelancing Business While Working Full-Time
• How to write a freelance proposal that wins the work
• Freelance contract template: free download
• How to build a freelance portfolio that wins clients
• Best Freelance Job Websites: Find freelance work online with these freelancer job sites
• The best tools and software for freelance consultants
• 28 tips from freelance job sites that you can use to be a successful freelancer
• Free invoice templates for freelance consultants
• Freelance statistics: the state of independent consulting in 2025
• How to network as a freelance consultant: online and in person
• Why freelance consultants overwork and undercharge (and how to stop)
• Best Software for Small Business
• 7 Key Insights on Digital Brand Building
• Do freelance consultants need insurance?
• The wrong time to go freelance
• How to Become a Freelance Consultant
• Freelance PR Consultant Q&A: Sam Phillips
• Freelance Social Media Consultant Q&A: Damien Clarkson, Social Chic
• Freelance Web Developer Q&A: Ross Wintle, Oikos
• Freelance PR and Communications Consultant Q&A: Ruth Walters, Let Her Eat Clean
• Tell your freelance story and help others go freelance!
• Digital innovation in local government around the world
• Economy, Effectiveness, Efficiency: How councils can measure the success of social media
• NSA and Prism in the UK: The politics of a privacy plan
• Balancing the Positivity Around Crowdfunding
• How To Have a Decent Digital Diet
• Glamping at Leeds Castle
• My Privacy Plan
• Japanese Netsuke and Symbiotic Relationships
• Suggestions for When That Perfect Domain Name or Twitter Username is Taken
• David Foster Wallace: This Is Water (Video and Transcript)
• How to build a high performing communications team
• How to build long-term client relationships as a freelancer
• Free 5-day freelance course
• Why I Learned To Code
• Find Freelance Work in the Summer Slump
• Freelance Mobile App Developer Q&A: Nick Nicolaou
• Meeting Heroes: My Y Combinator Interview Experience
• Cronycle – easy content and feed curation
• Tweetbot, Pocket and Reading It All Later
• The Jelly Reading List
• Stay Hungry, Stay Foolish
• How to Get a Job in PR
• Twitter Experiments
• Best Social Media Platforms for Social CEOs
• The Tenei Carrier: Japanese Elegance and London Living
• This Is An Insight: Social Media Week and Quiet Success
• Freelance essentials to get in place before making the switch
• The Freelance Checklist: 25 questions to answer before you start your freelance career
• The definition of freelancer is changing: meet the 5 new types of freelancers
• How to remove HelloBar on mobile devices on WordPress using CSS
• Where do you work best? How to find the perfect freelance work space for you
• Personal and Professional Development for Freelancers: Learn More to Earn More
• Freelance Journalist Q&A: Sean Hargrave
• Freelance PR Consultant Q&A: Katie Moffat, PR and Social
• 29 essential freelance tools you need to be a productive freelancer
• How do you nurture your freelance network? 11 effective ways to grow your freelancer contacts
• How to win new business pitches as a freelancer
• Freelance Consultant Rates: How To Work Out Your Hourly, Daily or Project Rate
• 8 simple steps you can take to get the confidence to go freelance
• Freelance Copywriter Q&A: Art Anthony, Copywriting is Art
• Freelance Accounting: Get Fantastic at Finances as a Freelancer
• Moss Graffiti
• Nobody can succeed on their own
• Reviving My Inbox (or, Email Resurrection)
• Spending Some Time With Airtime
• Inc Magazine’s “30 Under 30″
• Moving on from Bright One
• Sending Out an SMS
• Finding inspiration in GOOD 100
• Facebook COO works 9-to-5 every day
• A Change of Direction
• Nesta’s Innovation in Giving Fund Videos
• Downing Tweet
• Freelance Book Giveaway
• Guide to going freelance archive
• Today is my birthday, here’s a present for you
• Freelance HR Consultant Q&A: Soraya Haffar, Love HR
• Managing multiple clients as a freelance consultant
• Register your freelance consulting business in the UK, quickly, cheaply and legally
• Negotiating freelance rates with clients: tips to get your best fee
• National Freelancers Day: Ask me anything!
• How to write a brief and what to include
• Find freelance work quickly as a new freelance consultant
• When freelance projects go wrong, keep calm and communicate
• Less freelancing, more consulting: how adding value leads to added income
• Finish freelance projects on a high with these 8 client pleasers
• Freelance info you need for Massive Monday
• How social media has changed and how you can benefit
• Freelance book now available
• Self-publishing a book on freelancing in 100 days
• Freelance Contracts: How to create client contracts the right way (and a contract creation tool to help you)
• 5 Reasons Freelancers Love The Way They Work
• Freelance WordPress website designer for hire in London, UK
• Freelancer of the Year Finalist
• Digital Trends For Freelancers
• Freelance Inspiration (#Infographic)
• Where to find freelance clients
• London Coworking Spaces
• Freelance Document Templates: Contract, Invoice and Proposal Templates for Professionals
• 6 freelance tips for new freelance consultants
• How much experience do you need to go freelance?
• Time Doctor Review: Time Tracking Software for Freelancers
• Havana, Cuba in one week: budget travellers’ guide
• Freelance Digital Marketing Consultant for hire
• Freelance Social Media Consultant for hire
• Freelance PR Consultant for hire in London
• Freedom is the new wealth: 68% of freelancers say life has improved since going independent
• Freelance Content Marketing Consultant for hire in London
• Freelance Google Ads and PPC Consultant for hire in London
• How can I be productive when working from home?
• Building a Freelance Career in Web Design
• Freelance Facebook Ads Consultant in London for hire
• Social Media Consultant for hire in London
• How to dress for a job interview – infographic
• Freelance Guides, Tips and Tricks
• Find New Freelance Opportunities with the Internet Marketing Infographic
• Freelance web developers: How to find and hire the best
• How to drink whisky
• Public Relations Guide for Freelancers and Small Businesses
• Privacy
• How to cope with email chaos and benefit from professional email platforms
• How Small Businesses Are Becoming Competitive Using CMMS
• Why SMEs Need HR Services
• 5 Ways to Increase Your Chances of Getting Hired as Designer
• How can I not get overwhelmed as a freelancer?
• 4 Things You Need to Know About Creating Business Brochures
• How to create and use a PGP key with GPG Suite and Mailvelope
• The importance of paper-based communication in a digital world
• 7 Tips to Help You Make More Money When Doing Surveys
• Why Freelance? Flexibility, Freedom and Additional Income
• How do I get a competitive edge against other freelancers?
• Sponsored posts and guest articles
• Quickbooks Review – Online Accounting Software for Small Business and Freelancers
• Philanthropy and Ecommerce
• 3 Realities of Freelancing and Self-Employment
• Understanding Video Formats And What They Do
• Artificial Intelligence: Should Freelance Writers be Worried About It?
• Voice Search For Social Media – Challenge And Changes  
• Advantages And Disadvantages Of Paid Survey Work
• Avoid These Law Firm Marketing Mistakes
• Macau City Guide: The Vegas of the Orient
• How can I be less lonely as a freelancer?
• Tips for acing your interviews and getting an executive position
• How to create a profitable ecommerce business
• How to write better emails, letters and reports
• Freshbooks Review – Online Accounting Software for Small Business and Freelancers
• Attention Freelance Writers: Nail Your Editing and Proofreading with These Tips
• How to get paid as a freelancer
• 8 Effective Tips To Launch Your Freelance Video Production Career
• Freelancing — Your Best Opportunity for Freedom of Work
• Why is My Home Wi-Fi Not Working?
• 5 Ways to Improve Search Engine Visibility with Content Marketing
• 5 Essential Skills Freelance Content Writers Should Have 
• The Best Invoice Generator for Freelancers
• How To Successfully Run Your WordPress Freelance Business
• The Importance of the Digital Product Experience When It Comes to Marketing
• How to Improve The Productivity of Your Marketing and Sales Team
• E-commerce Marketing: 7 Tips to Humanize Your Marketing Strategy
• The Email Marketing Guide for Small Businesses
• How to Make Your Website More Appealing
• Key Areas To Focus On In Your SEO Strategy
• 3 Customer Service Brands Whose Efforts You Might Want to Replicate
• Mistakes
• Social Media Freelance Rates: How much should social media consultants charge
• How to start a freelance blogging business
• Millennial Freelancers: Why freelancing is the perfect career for millennials
• Starting a freelance career as a web designer or developer
• Freelance confidence: are you good enough to freelance?
• What is IR35? Does IR35 apply to your freelance contract?
• To freelance or not to freelance? Advantages and disadvantages of going self-employed
• How to set up a freelance business: Flat Rate VAT vs Regular VAT
• Freelance Expenses: What expenses can your claim as a self-employed freelancer?
• How to calculate how much to charge per hour
• Best way to start freelancing online quickly
• 7 tips for building an effective sales strategy as a freelancer
• How do I start as a freelancer?
• The best marketing skills for freelancers to learn today
• The most important business writing skills for freelancers to improve today
• How Coworking is Boosting Productivity
• Time-saving Proofreading Techniques for Freelance Writers
• Freelance Work: Where to find it, how to win it, how to keep it
• Self assessment tax returns: how to guide
• Freshbooks Review – Online Accounting Software for Freelancers
• 10 Best Tools and Apps for Freelance Writers
• Freelance Sales: How will sales will help your freelance business?
• What is a balance sheet? Definition and examples
• Mortgages for freelancers: Can you get a mortgage if you’re self-employed?
• Freelancing for women works but motherhood makes it much harder
• Freelance Accounting Glossary: Definitions, Terms and Meanings
• 4 Biggest Benefits of Freelancing: Flexibility, Balance, Freedom, Working From Home
• How to Pick a Highly Profitable Freelance Writing Niche
• Why every freelancer needs an email newsletter list (and how to start your own)
• Fiverr Review: Is Fiverr worth it?
• Losing key clients
• Consequentialist backchaining: working backwards for decision making
• Freelance Social Media Rates: How much should social media freelancers charge?
• Freshbooks Review – Online Accounting Software for Freelancers
• Self assessment tax returns: how to guide
• Find freelance jobs online with these freelancer websites
• Guide to the gig economy
• Shopify Review: Why you should be using Shopify as a freelancer
• Freelance Web Design Rates: How much should web designers charge?
• Hello Bonsai Review – Freelance Invoice and Contract Software
• Freelance job trends
• Freelance Graphic Design Rates: How much should graphic designers charge?
• Rudolf Steiner’s Architecture of the Home
• The internet is over
• No more zero days
• Strategy Reading List and Resources for Beginner Strategists
• Sunday Night Blues 
• How to charge for your advice
• How small businesses can cope with employees going on sick leave or holiday
• How to tell clients you’re raising fees
• Why web developers charge for small website changes
• Best CRM for freelancers
• 8 Business Branding Trends Freelance Consultants
• Sick pay for freelancers
• The right time to quite your job and go freelance
• How to become a freelance social media consultant
• Student Freelancing: Earn While You Earn at University
• What is freelancing?
• How To Setup and Run a WordPress Blog on a Custom Domain
• How to get new clients as a freelancer
• 50 freelance tips for new freelancers
• How to be productive in coworking spaces
• How to use Google Analytics to find out the lead source and where prospects come from
• How to switch to an Instagram Business Profile
• Pop Your Filter Bubble
• How Brexit will affect small business and freelancers 
• How to find and hire a freelance consultant
• Revolut Review: Business banking for freelancers and small business
• How to work as a self employed freelancer
• 6 ways freelancers add values to businesses and the economy
• Freelance or employee: 3 freelancers illustrate which is better for you?
• How Freelancers Can Crush the Competition and Win the Clients
• Self Assessment Tax Calculator: How much tax will you pay?
• Freelancing in the UK:
• How will sales will help your freelance business?
• 10 Free Project Management Applications for Self-Employed Freelancers
• How to start a freelance business
• How to get started as a freelancer
• How to freelance online
• Crunch Accounting Review
• How to start a freelance creative business
• Freelance Expenses: What costs can you claim for?
• How To Go Freelance
• How to pitch your tech startup to journalists and media
• How to film video at home when presenting or recording webinars
• Twitter adds public view counts: 6 responses to consider

2022

• Twitter copypasta policy limits the visibility of mass-coordinate tweets
• Illustrated ‘extreme storms’ quiz generates 5,000 leads for Shelterbox
• MindForward Alliance increases website traffic by 42% and downloads at a 35% conversion rate
• Free Social Media Listening Tools
• How digital marketing audits give clarity and confidence to improve digital results
• YouTube SEO and Video Optimisation Best Practice

2021

• Turning key metrics from red to green in just 3 months for First Draft News
• How to reactivate your Google Grants account after a suspension
• Increasing leads by 283% at a conversion rate of over 42% for Breakroom
• How to fix the “Your pixel is being used on new domains” error on Facebook
• How to fix common SEO issues: 404, 500, orphans and redirect chains
• Twitter Hashtag Tracking: 4 Alternatives to Topsy
• How to increase email newsletter open rates
• Giving Tuesday: Facts and Stats

2020

• How digital marketing can help you reach your audience
• Black Lives Matter and being an active ally
• How to connect Facebook Lead Ads to Mailchimp without using Zapier
• Facebook ad policy questions answered by former Facebook ad reviewer
• How to track PDF downloads in Google Analytics 4

2019

• How to get authorisation to run political and social issue ads on Facebook and Instagram
• The best online accounting software for small business and freelancers in 2019
• Fastest WordPress Hosting – 2019 Guide
• Fun with Google Maps: How to display individual events for mass-participation campaigns

2018

• How to ensure your paid and organic Facebook activity work in harmony
• How to benchmark your GDPR opt-in rates (aka re-permissioning)
• How to use social media videos to drive action
• Top ecommerce trends in 2018
• Dealing with digital marketing changes
• Using Facebook Ads to test your digital comms strategy
• Getting your business the online exposure it deserves – the 2018 guide
• Google Grants Checklist: How to keep compliant with Google Adwords

2017

• How to deal with trolls
• Museum Freelance Event: Supporting diversity with free places
• What is Equal Representation? – Glossary of Good
• What is the future of digital in the arts? An interview with Chris Unitt
• How can Augmented Reality be used for social good?
• Modern Slavery and Human Trafficking: Does Tech Help or Hinder?
• Digital News Report: Only 24% think social media separates fact from fiction well
• Is Marketing Dead?
• 5 Facebook Live Lessons From A Crowded Rally

2016

• Social Media Video: The Ultimate Guide
• Free Digital Marketing Courses You Can Take Online Now
• Facebook Live Technical Tips and Best Practice
• Facebook Live: 4 Unique Ways to Livestream Video
• How to increase Facebook video views by adding subtitles
• How to repurpose video content for social media
• Twitter video: How to post videos longer than 30 seconds
• 5 Ways To Use Snapchat For Brands On A Budget
• Get Started With Snapchat: A Guide For “Older People”
• How To Embed Facebook Video On WordPress
• 10 Ways To Get The Most Out Of Facebook Video
• Facebook F8 For Marketers: Quote Sharing, Save Button, Bots for Messenger
• Use Facebook As Your Business Page: How to like, share or comment from your Facebook business page
• How To Find Where Your Facebook Page Likes and Unlikes Come From

2015

• Dark Social Media: Can You Measure What You Can’t See?
• Google Rank Brain: What is it and how will it affect SEO?
• Facebook Reactions: Like, Love or Laugh at Facebook Posts
• Digital Trends
• How the Facebook vs YouTube video landscape has changed
• Digital Marketing Resources, Guides and Templates for New Digital Marketers
• PR For Startups, Publishing Experiments, Speed as a Habit
• Instagram User Stats: 300 million worldwide, 90 million in US, 14 million in UK
• Instagram Food Capitals, Facebook Shop Pages, Twitter Data Dashboard
• Pinterest UK users double, with DIY, cookery and gardening most popular categories
• Best time to tweet for clicks, retweets and engagement
• Digital News Report: 7 Key Themes
• Video Streaming Apps: Periscope vs Meerkat
• What’s in a name?
• Facebook ad costs set to rise
• UK social media use dropped by 9%

2014

• Facebook news feed update punishes promotional content from brands
• Small Businesses and Social Media: Best Practice
• Digital Marketing Terms and Definitions
• 3 new twitter tools to try: flounder, @goodaudience and @sumall
• UK Social Media Stats
• Mobile Shopping: Email marketing works, social media doesn’t
• How To Be Creative When You’re Dead (Less Zombies, More Unicorns)
• 9 Marketing Newsletters for Digital and Social Media News
• Schedule Tweets with Images Using Buffer and Twitter Ads
• Pinterest Stats: 80% of users are female, 92% of pins made by women, 84% pinning after 4 years
• 5 steps to run successful local PR and media campaigns
• New Twitter Profile Design Goes Live

2013

• What should a 2013 not-for-profit look like?

2012

• Social Media Trends 2012

2010

• Profile: Ben Matthews – Young, gifted and charitable

2009

• Video: the next big communications tool