Zoe Amar and Matt Collins invited me to write a chapter for their guide, "Social Media for Charity Leaders", as part of their project revealing the top 30 charity CEOs on social media. I wrote a chapter on The Best Social Platforms for CEOs", which you can find below. If you’re interested in finding out … Read more
Ah, networking. Otherwise known as "talking to other people about what they do" or "collecting as many business cards / twitter / LinkedIn connections as physically possible". Have you ever read an article about networking that wasn’t full of common sense points and cliché? They mostly describe networking experiences as working something like this: In … Read more
I’ve been looking at the products and services I use as a freelancer, so wanted to get some advice and other opinions on what freelance tools are the best to use. I’ve become a big fan of the Freelance Subreddit, which has a whole community of freelancers, so I asked "What’s your freelance stack?" to … Read more
When you first go freelance, you’re likely going to build your business on your existing skill set and knowledge. Whether you’re a freelance photographer, web designer or writer, you will have built up the confidence to go freelance as you know you are good – no, excellent – in a particular field. But after a … Read more
PR – or public relations – is all about reputation. It’s the result of what you do, what you say, and what others say about you. It is used to gain trust and understanding between an organisation and its various stakeholders, whether that’s employees, customers, investors, or the local community. PR isn’t just for big … Read more
If you’ve got a new website in the works, it’s never too early to think about how you’re going to launch and promote it. We recently launched our new micro-volunteering app, Bright Works, and have learned plenty of lessons along the way. Here are some tips covering several of the most effective methods for getting a … Read more
I’ve recently been working on a funding application for Bright One and Bright Works to Nesta’s Innovation in Giving fund, which aims to invest in, support and grow innovative ideas that bring about a step-change in levels of giving and exchange and which have a credible route to being self-sustaining in the longer term. Part of the … Read more
Instagram, the mobile photo sharing community, are doing a great job of showcasing how different charities are using the platform to engage with a new community of users, all through sharing photos. They list 3 examples in their post on Nonprofit organizations using Instagram: Robin Hood NYC, Oceana and Charity: Water. Here’s the tactics being used … Read more
The GOOD 100 was announced earlier this year with a call to action on the GOOD website. They were calling for nominations to assemble an annual list of people, businesses, and institutions driving change in the world. The idea was for readers of GOOD to let them know about someone—in your community or anywhere on … Read more
(This post is cross-posted from the Bright One blog) We’ve come along way since Bright One started in September 2008. Bright One has made great progress, from a small group of people who wanted to change the world for the better in their own small way using the skills they have, to a strong and … Read more