Business black holes, the cycles between them and how to jump your business into greater growth. The predictable problem of business black holes Some 20 years ago I interviewed around 700 small businesses to discover whether the growth and stall trends I’d previously been analysing in big business still occurred in the small business market. They certainly … Read more
Finding clients and marketing your freelance business… it’s the biggest struggle for most freelancers. If you’re just getting started then chances are you have no idea how to find new clients or get your name out there in front of the right people. While the task of finding clients and marketing your freelance business can … Read more
Self promotion can be hard for many new freelancers, especially if you have only recently made the jump from being a full time employee to running your own freelance business. When you work as an employee for a company, they make sure you have work on your desk. Every day, you come in, sit down, … Read more
(This is the fourth in a series of interviews with freelancers, telling us their stories on how they went freelance. The aim is to help others who are thinking of becoming freelance learn more about what it takes, as well as get advice and inspiration so they can get the confidence and understanding to find … Read more
Lots of people dream about going freelance, but getting the confidence to go freelance is something else. Starting your own freelance business can feel like a big risk. There are lots of unknowns and you’re going to have to rely on your own knowledge, experience, judgement and plain hard graft to make your freelance business … Read more
Ah, networking. Otherwise known as "talking to other people about what they do" or "collecting as many business cards / twitter / LinkedIn connections as physically possible". Have you ever read an article about networking that wasn’t full of common sense points and cliché? They mostly describe networking experiences as working something like this: In … Read more
The inevitable happened this week. A fantastic client that we’d been working with for 6-months on a great campaign let us know that they would be winding down the freelance project we’d been working on. We have a great working relationship with the client. We were consistently adding value, respected each others’ work and were productive in achieving … Read more
I’ve been thinking recently that a lot of the success that I’ve had as a freelancer to date is that I’ve position myself as more of a consultant and less of a freelancer. Freelance work tends to be transactional, where you’re delivering directly on a service that a client had asked you to provide – … Read more
The field of freelance web design can be a lucrative option for the tech-savvy entrepreneur, but it can be challenging to get your foot in the door. There are several ways that you can set yourself apart from the competition as you start your freelance business, helping you to build strong relationships with both new … Read more
Being a digital marketing consultant, it can often be quite easy to forget that the world was once dominated by paper-based communication – and in many places, it still is. As our global society moves increasingly to digital-first formats, the art of writing letters, sending postcards or simply sending a thank you note is becoming … Read more