Social media has changed a lot over the past few years and continues to changes at a rapid pace.
As a freelance social media consultant, it’s my job to keep up to date with those developments – from a trend and strategic view, right down to a macro and tactical level.
So when an old friend who I worked with at a digital agency got in touch to find out what has changed in social media over the past few years, as he was looking to get back into social media consulting, I was happy to help him and answer his questions.