Challenges in growing an agency

Once upon a time, marketing agencies were profitable businesses.  They were tough to get into and get the first few accounts, but  competition was reasonable and the business model provided  sufficient profit margins.  Today, that is no longer the case. It is very easy to get into the  business, but it’s very hard to grow … Read more

Freelance in 30 Days Book: Get the confidence and knowledge to succeed at going freelance

The freelance book that helps you get the confidence and knowledge to thrive in your new freelance career. Do you want to build the confidence to finally go freelance? Do you want the freedom and flexibility that comes from being your own boss? Do you want to be a creative and productive freelancer? Answer "Yes" to these … Read more

What Jobs Do Freelancers Have in the Growing Ecommerce Industry

It takes a lot of good people for an ecommerce business to be successful. And by “people,” we mean those who deal with manufacturing, inventory, marketing, sales, customer service, and more. That’s a lot of work, right? And it also costs a lot of money. That’s the reason business owners prefer to hire freelancers to … Read more

What is life as a freelancer like?

What’s it like to live life as a freelancer? It’s liberating and exciting… scary and stressful. Earning a living as a freelancer isn’t easy, but with some forethought, planning, and a touch of luck, you can make it happen! Pretty soon you’ll be setting your own hours, and working in your underwear! Freelancers Are The … Read more

Crafting a Digital Marketing Agency Business Plan

Any business worth its salt must have a business plan that outlines various things about the business, and a digital marketing agency is no exception. Certainly, a digital marketing agency business cannot be started and operated using the prepackaged business plans that come in templates, especially if your business is unique, calls for a lot … Read more

7 Key Insights on Digital Brand Building

The rise in social media and the increasing number of people accessing the internet has made digital brand building an essential step for any business.  Today, digital brand development has come to the fore, and every business seeks to establish itself before potential customers. Companies are adopting different digital brand building strategies to stay a … Read more

5 Most Important Digital Marketing Tactics for Every Small Business

Small businesses don’t have a big marketing budget, but they have to compete against giants to keep operating. This is only possible if they work smart with their little budget. Digital marketing has, without a doubt, given them a chance, but even that can be difficult when your competitors have a bigger marketing budget than … Read more

Freelance Digital Marketing and Social Media Consultant for hire

Ben Matthews, Experienced Digital Marketing & Social Media Consultant Freelance digital marketing social media consultant for hire in London, with over 10 years experience in the tech, mobile, government, charity and startup sectors. I started my social career in the financial sector, moving to technology, government and charity social media agencies, before finally working as … Read more