Essential Freelance Reads and Top Freelancer Blogs

Following on from my guide to being a freelance consultant, I’ve pulled together a list of essential freelance reads and top blogs so you can get up to speed on all the latest freelance thinking. These are presented in no particular order, but feel free to add your own suggestions by leaving a comment! Freelance … Read more

Online Privacy Issues Need to be Easier to Understand

Online privacy issues are currently difficult to understand. Amid media headlines about NSA, Prism and Snowden, terms such as encryption, Tor and HTTPS are used extensively with the average person expected to keep up  with what they mean and understand how the issues affect them. For people who aren’t technically adept, the message about why online … Read more

Twitter Experiments

Twitter has been speeding up the experiments they run on their platform recently. From a recent blogpost: "A common thread across recent releases has been experimentation. We’ve tested various features with small groups of our 200 million users before determining what we’ll release. These tests are essential to delivering the best possible user experience. It’s rare … Read more

Stay Hungry, Stay Foolish

Steve Jobs, the late Apple co-founder, ended his famous commencement speech at Stanford University in 2005 with the words "Stay Hungry, Stay Foolish." This advice came from the back cover of the Whole Foods Catalogue final issue in 1974. Accompanying a photograph of an early morning country road, it was the farewell message of the … Read more

Freelance Consultant Rates: How To Work Out Your Hourly, Daily or Project Rate

One of the main things people ask before they go freelance is how to work out their freelance consultant rate. Setting your freelance consultant rates is difficult. Set your day rate too low and you have to work longer and harder to make a decent income. Set your day rate too high and you risk putting … Read more

How do you nurture your freelance network? 11 effective ways to grow your freelancer contacts

Ah, networking. Otherwise known as "talking to other people about what they do" or "collecting as many business cards / twitter / LinkedIn connections as physically possible". Have you ever read an article about networking that wasn’t full of common sense points and cliché? They mostly describe networking experiences as working something like this: In … Read more

PR Guide for Charities: Enhancing Your Organisation’s Reputation

PR – or public relations – is all about reputation. It’s the result of what you do, what you say, and what others say about you. It is used to gain trust and understanding between an organisation and its various stakeholders, whether that’s employees, customers, investors, or the local community. PR isn’t just for big … Read more

Downing Tweet

I was lucky enough to be invited to the inaugural #DowningTweet party, through my work with Twestival (thanks for the invite, @amanda!), which took place at 10 Downing Street. We were there to support the www.millionmums.org campaign, which aims to stop women from pregnancy or childbirth-related complications around the world.  As @SarahBrown10, Global Patron of … Read more

Video: the next big communications tool

Videos can be a powerful communications tool which can convey the messages of your organisation in a dynamic, genuine and engaging way. Social causes can benefit from video in many ways, including volunteer recruitment. demonstrating social impact by showing happy volunteers and clients, and as a promotional tool to raise money. With the rise of … Read more

Sending Out an SMS

Last night I went to an event organised by 160characters and the Mobile Entertainment Forum called Sending Out an SMS: Charities Prepare To Go Mobile. Although charities have been slow to pick up the potential offered by mobile the barriers to adoption are crumbling. With a growing number and range of successful case studies, the … Read more