Knowledge sharing

Economy, Effectiveness, Efficiency: How councils can measure the success of social media

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(This is a full version of an article I wrote for The Guardian’s Local Leaders Network on how councils can measure the success of social media. You can read the edited version on the Guardian’s site.) According to the 2013 BDO Local Government Social Media Survey, 98% of UK councils are using some form of digital or … Read more

PR Guide for Charities: Enhancing Your Organisation’s Reputation

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PR – or public relations – is all about reputation. It’s the result of what you do, what you say, and what others say about you. It is used to gain trust and understanding between an organisation and its various stakeholders, whether that’s employees, customers, investors, or the local community. PR isn’t just for big … Read more

Tech For Good: The Rise of a Movement

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"Tech

 

One of the things I’ve been struggling with as a freelancer lately is focussing in on a sector that matches my own values and who the clients I work with give me work that I enjoy doing. Often when your values and your clients’ are aligned, your work will be better as a result. This has the added benefit of making your client happier too.

This is easier said than done.

I’ve been struggling because some of the clients I’ve been working with recently haven’t matched my values and so poor work, somewhat beneath my usual standard, has crept through. This hasn’t been anything to do with my clients, who are fantastic to work with and appreciate my work, but is more to do with me and the opportunities I take on.

I often chat to my better half about what kind of clients I want to work with. She says I need to focus on a particular group of clients I enjoy working with and match my values. I agree and resolve to do something about it, only to take on a non-value-matching client the next week, under the guise of a nice client and good money. C’est la vie.

That has changed though, as I’ve found the area I want to focus on: Tech For Good.

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