Business black holes, the cycles between them and how to jump your business into greater growth. The predictable problem of business black holes Some 20 years ago I interviewed around 700 small businesses to discover whether the growth and stall trends I’d previously been analysing in big business still occurred in the small business market. They certainly … Read more
Women’s time has experienced a surge in value. As more women have pursued higher education and stepped into professional roles, their time’s value has more than doubled, incentivizing a substantial reorganization of daily life with consequent transaction costs. It’s expensive for highly educated women to be homemakers but that means substituting the wife’s time for … Read more
The best online accounting software for small business and freelancers in 2021 Bookkeeping and financial reporting is not my favourite activity as a freelancer, but thankfully there is a range of fantastic online accounting software to make this stressful part of the job much easier, so you can focus on doing the freelance work you … Read more
Once upon a time, marketing agencies were profitable businesses. They were tough to get into and get the first few accounts, but competition was reasonable and the business model provided sufficient profit margins. Today, that is no longer the case. It is very easy to get into the business, but it’s very hard to grow … Read more
Like many freelancers, you’re probably insecure about your pricing. How do you accurately price non-commodity work? How do you compare one professional’s work to another? How do you determine what’s fair to charge when you’re dealing with abstract concepts like the effectiveness of writing, the cleanliness of code, or the beauty of a design? Truthfully, … Read more
This freelance marketing proposal template will give you the basics for getting a robust freelance marketing proposal in place for your freelance business. And there’s even a free example proposal template to download. When pitching to new clients, a freelance marketing proposal helps you present your solution, show your credibility, and name a price for … Read more
Modern life is too busy. And it’s not a big surprise that students find it challenging to balance work and study. If you want to start your career in college, the best thing you can do is to find a freelance job. It will allow you to gain your first working experience while having a … Read more
More and more employees are turning to freelance jobs, either alongside a full-time freelance job or as their primary career. A gig is a temporary freelance job and is often part-time. Freelance gigs are particularly common in IT and creative industries but can are in almost every industry. People might do one freelance gig at … Read more
Wouldn’t it be great if every client paid exactly what your time was worth? That’d be ideal, but in reality, most clients will arbitrarily ask for a lower freelance rate for the sake of getting a discount. If you asked me last year, “What would you do if a client’s ideal budget was 25% or even … Read more
What I’m about to share with you are three real situations where I turned down freelance work. All three situations were turned down for different reasons and each had a unique reaction from the client. Why you should start saying “no” to freelance work You’re going to be tempted to take on every project that comes … Read more