Business black holes, the cycles between them and how to jump your business into greater growth. The predictable problem of business black holes Some 20 years ago I interviewed around 700 small businesses to discover whether the growth and stall trends I’d previously been analysing in big business still occurred in the small business market. They certainly … Read more
By moving the ownership of the business into an Employee Ownership Trust (EOT), founders can realise financial value over time but preserve the company’s culture, values, and independence for the long run. What are Employee Ownership Trusts? The EOT is a mechanism for transferring the majority of the equity from the owners of the business … Read more
Once upon a time, marketing agencies were profitable businesses. They were tough to get into and get the first few accounts, but competition was reasonable and the business model provided sufficient profit margins. Today, that is no longer the case. It is very easy to get into the business, but it’s very hard to grow … Read more
There really are a lot of software tools to choose from in 2020. And if you’re running any sort of small business, chances are you’re going to need some of it. So what’s the best software for small businesses in 2020? Actually, what makes one particular software tool the “best” anyway? These can be tricky … Read more
Is coworking really worth it for freelancers? I am sure some folks vote for it, and some others reject this opinion. We will dig deep into this idea to understand the aspects better. Coworking has become the talk of the town for the last few years and its demand has increased amongst freelancers around the … Read more
Self promotion can be hard for many new freelancers, especially if you have only recently made the jump from being a full time employee to running your own freelance business. When you work as an employee for a company, they make sure you have work on your desk. Every day, you come in, sit down, … Read more
Like many freelancers, you’re probably insecure about your pricing. How do you accurately price non-commodity work? How do you compare one professional’s work to another? How do you determine what’s fair to charge when you’re dealing with abstract concepts like the effectiveness of writing, the cleanliness of code, or the beauty of a design? Truthfully, … Read more
Finding clients and marketing your freelance business… it’s the biggest struggle for most freelancers. If you’re just getting started then chances are you have no idea how to find new clients or get your name out there in front of the right people. While the task of finding clients and marketing your freelance business can … Read more
“What is your best advice for becoming a full time professional freelancer?” That’s a question I get asked all the time. In other words, a lot of people ask me to provide them with a recipe for freelancing success. At the risk of disappointing you, I’ll preface this by saying there is no “one size … Read more
It takes a lot of good people for an ecommerce business to be successful. And by “people,” we mean those who deal with manufacturing, inventory, marketing, sales, customer service, and more. That’s a lot of work, right? And it also costs a lot of money. That’s the reason business owners prefer to hire freelancers to … Read more