Some thoughts on the real world by one who glimpsed it and fled

Here’s the text of a speech Bill Watterson gave at Kenyon College, Gambier Ohio, to the 1990 graduating class. SOME THOUGHTS ON THE REAL WORLD BY ONE WHO GLIMPSED IT AND FLEDBill WattersonKenyon College CommencementMay 20, 1990 I have a recurring dream about Kenyon. In it, I’m walking to the post office on the way to … Read more

Inc Magazine’s “30 Under 30″

“They’re solving problems like education and health care, creating jobs, and manufacturing right here in the U.S. And yes, a few of them also happen to be making some pretty cool apps for your phone.” Below is the “30 Under 30″ of US business start-ups, published on Inc.com. You can also view the slideshow here. … Read more

How to cope with email chaos and benefit from professional email platforms

According to the stats, over a third of the global population uses email and the number of the available email accounts has exceeded 5 billion. That means that the world now lives in the era of digital communication – a trend that’s only destined to grow. No matter what reasons lie behind the trend, we’ll continue to … Read more

How to create a profitable ecommerce business

Being an entrepreneur can be really satisfying. You get to make all the decisions and have no boss. What could be better? Things are even easier nowadays, when anyone can take advantage of the internet and start an online business, without investing too much. However, this can also be a challenge. When it comes to ecommerce … Read more

Avoid These Law Firm Marketing Mistakes

Abraham Lincoln said: “He who represents himself has a fool for a client.” Abe was right. If he had not gone to the theater, he eventually might have said the same thing about lawyers who handle their own marketing. Lawyers are legal advisers. They know tort, statutes, rules, regulations and proper courtroom procedure. They can … Read more

Philanthropy and Ecommerce

From those to whom much is given, much is expected. Philanthropic giving is an outstanding way of expressing your appreciation to the customer base providing the support your business needs to thrive and grow. What’s more, according to the Journal of Consumer Research demonstrating social consciousness gives your customers the impression your products are of … Read more

E-commerce Marketing: 7 Tips to Humanize Your Marketing Strategy

If you have been in e-commerce for quite a while, you may have come across the idea of “humanizing your brand.” When we say that you should humanize your brand, it simply means making your business relatable and engaging. This is possible if you focus more on building relationships with your market, rather than shoving … Read more

3 Customer Service Brands Whose Efforts You Might Want to Replicate

Satisfying customers might seem like an obvious objective of any business; however, the reality doesn’t always align. In e-commerce, a clear lens into how customer-focused a brand is can often be found how they take care of their customers. Does the company do the bare minimum or go the extra mile when servicing customers? Let’s … Read more