Understanding Customer Relationship Management Awards

Understanding Customer Relationship Management Awards

This is a guest post from Costea LestocI, who has been a technical writer, author and blogger since 2005. As an industry watcher, he that stays on top of the latest features, extremely passionate about juicy tech news and everything related to gadgets.

Service delivery and marketing has shifted to the internet and mobile services. The introduction of these digital technologies has made delivery of services easy and fast. Customers are very important in any business, maintaining a good relationship ensures growth and success of an organization.

In appreciation of excellent work from companies, there are awards offered to the best performing organizations in CRM.

These awards are divided into two:

1. CRM Market Awards

This award acknowledges rising stars, influential leaders, elite practitioners, and leading vendors. This is determined by customer satisfaction, functions of products, revenue, growth of the organization, and market shares. You can get more details about various awards on https://www.salesforce.com/ap/company/awards/.

2. CRM Service Awards

This award recognizes rising stars and leading vendors who are the best in customer service deployment. Vendors are rated based on performance for the last 12 months based on product services and customer satisfaction, revenue growth, and market shares. Representatives get data from various sources and determine which company offers good services and handling cases efficiently.


Ratings and search engines provide information from contact agents; this includes e-learning, analytics, performance management, quality monitoring, and workforce management. Contact centers work closely to get good and fast results. With the use of the internet, customers can visit websites and get answers instead of relying on customer service centers. This is effective, saves time, and customers get reliable information much faster.

The organization that has the best web content is selected through a competitive process. With the development of IVR apps which handle information related to callers on the screen of a computer by using touch tone keypad and voice input, there is growing competition from organizations because this response comes in the form of call back, email, fax, and voice. Call centers need a technology package that operates much faster and in an efficient way.

With more developments in the digital industry, there are new innovations every day from different organizations. In the management of enterprise feedback, customers use software that gives feedback from clients to the organization. This ensures that there are no loopholes in responding to customer complaints and conversations.


CRM Rising Star Awards

This award recognizes mergers and acquisitions and vendors who have succeeded in the emerging markets. It’s for new emerging organizations whose products have left a good mark in the market sectors. This encourages innovation in the sector.

CRM Service Elite Awards

This award is for companies that embrace different options like virtual agents, messaging and chats. They benefit by reducing the cost of operations and staying up to date with client’s wants and needs.

Salesforce is one of the best CRM companies in the world. It is a leading cloud computing organization which offers CRM services by providing software solutions for their users. They use networked computers to process and store digital information which can be accessed anywhere in the world through internet connection.

With Salesforce CRM software, there is constant workflow on Appcloud where everything is available, providing an opportunity to customize various business processes like sales and marketing. Most companies use Salesforce to close deals since it’s much faster and convenient.

Customer satisfaction is important for any organization and every organization that performs well deserves an award. This ensures there is fair competition and development of new technologies.

Why Freelance? Flexibility, Freedom and Additional Income

Why Freelance? Flexibility, Freedom and Additional Income

Why freelance? Well, freelancing is one of the best methods to earn extra cash, and with the information gathered by Zeqr in the infographic below, it’s almost certainly going to convince you to try it.

Although you’ll face competition when applying to certain jobs, Zeqr strongly advise you not to give up.

Some of the freelancer stats you’ll read about below include a drastic increase in the total number of US freelancers – more specifically, we’re talking about at least 2 million people more who decided to give freelancing a try.

Of all the freelancers out there, more than 63% say their choice to work part-time and remote jobs is not because they were forced to or because it was a necessity, but because they wanted to just give it a shot.

As a full-time freelancer, you will be looking at less stress and relaxation by working wherever you choose to – whether it’s your own household, or a caffe.

An average freelancer spends 36 hours each week working for their client(s), whereas traditional workers spend 40 hours (excluding the time it takes to travel back and forth).

Another interesting fact is the rather high rate of freelancers who quit their full-time jobs in order to seek freelancing opportunities.

A staggering 22% of freelancers made the transition, hoping for more freedom, higher monthly salaries, and indulging in better projects.

Half of all US freelancers say there isn’t an amount of money high enough that would convince them to go back to traditional 9 to 5 jobs.

It’s encouraging to note that there are over 55 million freelancers working in the United States at this very moment.

The latest studies confirm that the number stated above basically means 35% of the entire US workforce is participating in the 1 trillion dollar freelance economy. That’s more than a third of people who are eligible to work in the US.

Lastly, what is it that freelancers say when asked what makes them feel better when freelancing?

Approximately 80% of people say that in comparison to traditional work, they feel more respected, empowered, and engaged to work for their far away clients in the cloud. You surely can’t get that info from pretty much any full-time worker.

So, since freelancers are often able to earn more money than they would with a full-time employment, what is your opinion on freelancing? Are you ready to freelance like a king and embrace the uprise of this trend in 2017?

Why Freelance Infographic

Why Freelance? Flexibility, Freedom and Additional Income


We all Need a Competitive Edge – Here’s How to Get It

We all Need a Competitive Edge – Here’s How to Get It

This is a guest post written by Louisa Dean, a freelance writer from Dorset, UK. She loves the freedom that comes with being her own boss, as well as the much coveted work/life balance.  

Identifying what makes you stand out from the competition like a daunting prospect, but in the climate of today’s economy, having an edge over the competition in the workplace or if you’re starting your own venture is more important than ever.

Discovering what it is that sets you apart from others can take extensive research and possibly even a fair deal of soul-searching, and naturally will vary hugely from sector to sector. However, one thing that almost all successful people have in common is that they innovate and effectively communicate the value of their skills to their target market.

In order to do this, let’s start from the start: you need to understand who your target audience are. Is your target demographic hip, twentysomethings who play out their lives via social media? Is there gender bias in your target market? Is your passion in line with those who want to put the world to right or are you only in it for quality of life?

Once you have figured out where your value lies and with which demographic, the next step is to get to know their habits, where they are based geographically, how they are most likely to see your product or service, and which types of advertising they respond well to. This information will inform your targeted advertising campaigns as your business will be able to communicate the value of the product or service you are offering in a language that the target demographic find appealing.  

Identifying and communicating to your target market is a good start, but it is also critical to develop the relationship into a dedicated following. Genuine interactions with colleagues, stakeholders and other potential clients on social media has as much advertising clout as hiring a billboard for a week, with the bonus of humanizing your position and giving customers a person to relate to, rather than someone who tows the line or could easily be replaced.

What works well for the individual also works for a corporate giant, so it’s well-worth looking at success stories from all around to take inspiration for your personal growth.

This has worked well for industry giants who have responded to public complaints with a sense of humor. Twitter appears to be the most effective way for customers to communicate directly and immediately with a business, so make sure your company is using that social media platform. Brand experience is key here: people who can identify with a business find it much easier to spend money with them.   

Another great way to establish your edge is to see what your competitors are doing already and learn from the strengths and weaknesses of their approach. Analyze their last few campaigns and cross reference your findings with data from Companies House. Look them up on Facebook to check out the customer reviews and find out what it is that they are doing right or wrong.

If you are still struggling to find your edge, think of the unsinkable Alvin ‘Titanic Thompson’ Thomas. He didn’t wait to find a competitive edge, he created one to give himself the advantage. Thomas proved that thinking outside of the box could get you a lot further than going down tried and tested routes.

Are there approaches you haven’t considered yet? Think back to when Christmas was all about Coca-Cola and its Santa truck. Since they first made their association with the holiday in 1931, it didn’t seem like anyone would be able to knock Coca-Cola off the Christmas spot. Then along came John Lewis. They proceeded to make an even bigger impact on the holidays, and now the Coca-Cola truck appears as a supporting act. Every year, the dedicated John Lewis following await the release of the Christmas advertisement as if it was the latest blockbuster. And what’s more, they don’t even place their products in the advertisements.

This goes to show that you should never be intimidated by a company who already appears to be doing what you want to do. If you know your competition and your target markets, establish a dedicated following and create a great brand experience for them. Once you do that, you will have given your business the edge over competitors.


Freedom is the new wealth: 68% of freelancers say life has improved since going independent

Freedom is the new wealth: 68% of freelancers say life has improved since going independent

Freelancers and independent workers: hold on to these recently published statistics. The workforce revolution is well underway, with more and more people (and companies!) turning to freelance work, often selling two or more skills to stay on top.

AND CO conducted a study on the future of work and the empowerment of the new generation of independent workers.

The survey results?

  • Freedom is the New Wealth: Despite a minority of freelancers (23%) saying that going independent has made them more financially stable, they’re overwhelmingly happier since they’ve gone solo: 68% say their quality of life has improved.
  • Freelance Isn’t a Fallback: Just 6% of respondents said they were freelancing until a full-time opportunity comes along, shattering the commonly-held stereotype that freelancers have no other option. More than 40% of respondents said they intend to freelance “forever.”
  • Meet the Slash Workers: 95% of respondents surveyed are “Slash Workers,” that is people who sell two or more talents to multiple clients vs. specializing within a single job function.
  • Not About the Benjamins: The No. 1 reason freelancers cite for going independent: personal growth (40%), followed by flexibility (27%). Just 7% did so for a perceived financial upside.
  • Open the Floodgates: Two in three freelancers in the study have been independent for less than three years. The largest share of newly-minted independents are creatives.
  • Death of the Office: 25% of freelancers surveyed said they are “digital nomads,” working and traveling remotely in cities around the world. Looking ahead, 60% of respondents said they’d consider adopting a nomadic lifestyle in the future.
  • R-E-S-P-E-C-T: Freelancers reported getting stiffed by clients across all income levels, with 44% saying they’ve had trouble collecting payment before. More than 60% of respondents said there is a general lack of respect for the freelance community.
  • Freelance Wage Gap: Male respondents were 4.5X more likely to earn more than $150K a year than female respondents, yet more men said they had been stiffed by a client.
  • What’s Missing? 61% of freelancers say they miss the feeling of community that a traditional workplace affords. More than half said they wished more companies would offer remote work options for freelancers.

The accompanying video neatly summarises the report:

They interviewed 300 independent workers in February and March 2017. They were 52% Male, 47% Female, and 1% Other 71% were from U.S., with 29% from outside the U.S. Their nature of work was varied: 33% were from creative/design fields; 21% were from professional services; 17% specialized in writing/journalism/content; and 15% in tech/web design or development.

To fully understand these new independent workers including what drives them and their potential fallbacks, we’ve highlighted key points from this comprehensive study:

Freelancers say they enjoy a better quality of life since going independent

Freelancers say they enjoy a better quality of life since going independent

One of the more interesting insights to come from the study is this idea that “freedom is the new wealth.” 68% of the study’s respondents state they are happier now than they were before going independent.

People are actively turning to freelance for personal fulfilment over financial stability

Why freelancers go independent

Of the leading reasons why more people are turning to independent work: personal growth and flexibility. Translation? It’s not about the money. These freelancers are making a conscious decision to turn to freelance for personal freedom rather than a financial upside.

Today’s independents are “slash workers” who sell 2 or more skills within their careers

Freelancers are slashworkers

Only 5% of the participants claim focus on a single craft, meaning a majority of freelancers are selling more skills so they gain more experience and can even explore more of their passions.

There’s still a growing need to reduce the ‘freelance’ stigma and encourage a tighter community

Freelancers want stronger communities and infrastructure

Of some of the roadblocks freelancers face, like getting stiffed by a client or uncertainty in steady work, those in this survey say they would like to see more opportunities to build a stronger community.

Furthermore, 60% of them said there’s a stigma against freelancers, highlighting even more the need for them to come together and tackle these issues head on.

Where do you fit in?

While the future is clearly independent, it’s important to understand how to navigate this type of lifestyle for both the freelancers and the employers hiring them. As more and more people are turning to this type of work, we must arm ourselves with the proper tools and information to excel and cater to the independent work lifestyle.

For more on the study: https://www.and.co/slash-workers

Top tech firms: are their employees happy? #infographic

This is a guest post from Robert Jones, a freelance writer based in the north of England. He covers various subjects but is particularly interested in business ethics.

Tech firms are often thought of as inherently cool places to work, not least thanks to their (often rather overblown!) reputations for constructing airy, gadget-filled employee spaces that more closely resemble giant hangout zones than traditional cubicle-based office floors.

Admittedly, a few headline-grabbing features at one or two of the more infamously wacky workplaces do tend to distort the overall picture somewhat – giant indoor slides, for example, are rather more common than you’d think/hope. Whatever, the point is that tech companies just seem to have earned a reputation for being fun, relaxed, individual-focussed employers, adept in leveraging all manner of perceived perks and benefits to reward (or indeed buy) corporate loyalty in what remains a relatively incestuous, high staff turnover industry.

So what, in reality, is day-to-day working life really like for the privileged minority handpicked for duty at these benevolent, fun-loving, young-at-heart multinationals? And more importantly, how genuinely satisfied are they in their current jobs? In an attempt to answer that very question, online salary, benefits and compensation company PayScale carried out a recent research project that saw them delve into numerous employee demographics across a wide variety of tech corporations including Microsoft, Apple, IBM, Google, Amazon, Facebook, Tesla and more.

For each company studied, PayScale charted employee perceptions of job satisfaction against a range of variables, such as early/mid-career median pay, average age, number of years at the company, and total years of industry experience. The results certainly make for interesting reading – especially when compiled into a series of eye-opening infographics.

What, if anything, can we deduce from their findings?

Well, for one thing, it seems that there’s a pretty linear inverse correlation between median age and overall job satisfaction. Broadly speaking, the older a tech company’s workforce is on average, they less readily individuals seem to report that they find their jobs especially rewarding. Indeed, according to the data charts, employees at IBM, Hewlett Packard and Oracle – the only three businesses studied whose median employee age is over 35 – returned the lowest-scoring feedback in terms of overall job satisfaction.

Whether or not this has anything to do with the provision, or lack thereof, of table tennis in the meeting room is something of a moot point. (For the record, we don’t believe any of the three global giants mentioned above especially go in for the whole ‘adult soft play’ vibe at their international headquarters. Although we’re happy to bet they at least have some pretty nice coffee machines.)

It does, however, raise a slightly weightier question around the inherently youth-focussed nature of so much of today’s upstart tech industry, and whether this could eventually prove problematic in the longer term as more loyal workforces begin to age with their employers’ businesses.

Rather more worth of close attention is the apparent ‘revelation’ (!) that job satisfaction tends to correlate directly with median pay rates. Those companies whose staff reported lower levels of job satisfaction are also the ones, predictably enough, coming in lower down the average salary scale. Additionally, the same brands appear to employ among the longest-serving and most experienced workforces across the entire field of study.

Maybe the real implication here is that, for tech staff at most levels, there’s an industry ceiling that you can ascend to fairly quickly but that subsequently proves tough to move beyond, resulting in a degree of stagnation.

In terms of assembling an overall picture, the takeaway here is that, yes, on the whole tech company employees do tend to be relatively young, relatively well paid and relatively satisfied with their job roles. That’s hardly surprising really, given that these companies frequently turn up on all manner of global ‘Best Employer’ lists. Still, whether or not things will stay that way in the long-run appears to be far more open to debate.

Regardless of what the recent startup marketplace might suggest, not everyone currently entering their second year at Facebook will be running their own indie development agency by then. For those that do choose to remain on their company’s books going forward, it will certainly be interesting to keep an eye on similar satisfaction studies undertaken in five, ten or even twenty years’ time.


Top tech firms- are their employees happy?

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