Monday 5 September 2011, saw the public launch of the NSPCC Sexual Abuse theme campaign ‘Rebuilding Childhoods’ in the Metro newspaper. The Metro kicked off the campaign with a front page feature on how young victims of child sex abuse can be driven to suicide without expert help. Child abuse can devastate lives. Its effects can … Read more
The landscape of public relations and marketing in general is often changing and as a freelancer it may be hard to stay up to date on everything going on. Fortunately, the guys over at TechFunction have put together a comprehensive Public Relations Guide that covers everything from start to finish. It is extremely important to … Read more
This is a guest post from Brad Shorr, Director of Content Strategy at Straight North, a B2B SEO, web design and PPC company. Half the challenge of cultivating freelance work is getting potential clients to open up their eyes to the opportunities — and the necessities — for Internet marketing. When potential or existing clients … Read more
Being a digital marketing consultant, it can often be quite easy to forget that the world was once dominated by paper-based communication – and in many places, it still is. As our global society moves increasingly to digital-first formats, the art of writing letters, sending postcards or simply sending a thank you note is becoming … Read more
Hello. I’m Ben Matthews, a friendly digital marketing consultant from the UK, living in London. You’ll usually find me talking about freelancing, marketing, running a small business, tech for good, travel and general London life. I run Empower. We’re a digital marketing agency for charities and nonprofits. My book Freelance in 30 Days is available in paperback and ebook from Gumroad. You can email me at [email protected]
How does your small business handle its Human Resources? The answer is you likely have one or two employees who take care of the company’s HR services while also undertaking other tasks too. Money is obviously a concern when you’re just starting out, so it’s logical to think trying to handle everything yourself is the … Read more
If you want your letters, emails, or reports to have an impact on the people who read them, you need to be able to communicate clearly through writing. If you are unable to get your message across, your written documents won’t have the desired effect on your audience. Writing is a lot different than speaking … Read more
If you have been in e-commerce for quite a while, you may have come across the idea of “humanizing your brand.” When we say that you should humanize your brand, it simply means making your business relatable and engaging. This is possible if you focus more on building relationships with your market, rather than shoving … Read more
A successful freelance writer creates dozens of pages of text every week. This is no surprise that even an experienced writer makes mistakes considering this amount of work. Sometimes you just don’t notice a typo or misspelling after finishing your third page in a row. And a word processor is not a magic stick that … Read more
As a freelancer, you live and die by your ability to sell your services. Unless you’ve got some kind of agent or marketing firm doing your marketing for you, you’ve got to be your own marketer. By learning these essential freelancing marketing skills, you can be a natural self-promoter. Let me first say that when … Read more