Challenges in growing an agency

Once upon a time, marketing agencies were profitable businesses.  They were tough to get into and get the first few accounts, but  competition was reasonable and the business model provided  sufficient profit margins.  Today, that is no longer the case. It is very easy to get into the  business, but it’s very hard to grow … Read more

What Jobs Do Freelancers Have in the Growing Ecommerce Industry

It takes a lot of good people for an ecommerce business to be successful. And by “people,” we mean those who deal with manufacturing, inventory, marketing, sales, customer service, and more. That’s a lot of work, right? And it also costs a lot of money. That’s the reason business owners prefer to hire freelancers to … Read more

Understanding Customer Relationship Management Awards

Service delivery and marketing has shifted to the internet and mobile services. The introduction of these digital technologies has made delivery of services easy and fast. Customers are very important in any business, maintaining a good relationship ensures growth and success of an organization. In appreciation of excellent work from companies, there are awards offered to the … Read more

How to build a high performing communications team

(Thanks to Neil Grayshon for the image!) Building an excellent communications team requires lots of equally-excellent strategy, hiring, people management and culture building – and more. I knew when I started at FutureGov that I didn’t have experience in this area, so reached out to the good and the great of the UK PR industry … Read more

Economy, Effectiveness, Efficiency: How councils can measure the success of social media

(This is a full version of an article I wrote for The Guardian’s Local Leaders Network on how councils can measure the success of social media. You can read the edited version on the Guardian’s site.) According to the 2013 BDO Local Government Social Media Survey, 98% of UK councils are using some form of digital or … Read more

This Is An Insight: Social Media Week and Quiet Success

Social Media Week 2013 has kicked off in London this week. The team at Chinwag have put together a fantastic schedule of events for Social Media Week. The companies and attendees they’ve attracted are world class. They’ve done a brilliant job once again. But already there’s been a Tumblr set up calling people out on their mundane, … Read more