Once upon a time, marketing agencies were profitable businesses. They were tough to get into and get the first few accounts, but competition was reasonable and the business model provided sufficient profit margins. Today, that is no longer the case. It is very easy to get into the business, but it’s very hard to grow … Read more
There really are a lot of software tools to choose from in 2020. And if you’re running any sort of small business, chances are you’re going to need some of it. So what’s the best software for small businesses in 2020? Actually, what makes one particular software tool the “best” anyway? These can be tricky … Read more
Service delivery and marketing has shifted to the internet and mobile services. The introduction of these digital technologies has made delivery of services easy and fast. Customers are very important in any business, maintaining a good relationship ensures growth and success of an organization. In appreciation of excellent work from companies, there are awards offered to the … Read more
It takes a lot of good people for an ecommerce business to be successful. And by “people,” we mean those who deal with manufacturing, inventory, marketing, sales, customer service, and more. That’s a lot of work, right? And it also costs a lot of money. That’s the reason business owners prefer to hire freelancers to … Read more
Substack makes it possible for you to use Google Analytics to track conversions and get incredible data on how your email sign ups and paid subscriptions are performing. It only takes three steps and five minutes of your time. Here’s how… Step 1: Set up Google Analytics Make sure you have Google Analytics set up. … Read more
There really are a lot of software tools to choose from in 2020. And if you’re running any sort of small business, chances are you’re going to need some of it. So what’s the best software for small businesses in 2020? Actually, what makes one particular software tool the “best” anyway? These can be tricky … Read more
(Thanks to Neil Grayshon for the image!) Building an excellent communications team requires lots of equally-excellent strategy, hiring, people management and culture building – and more. I knew when I started at FutureGov that I didn’t have experience in this area, so reached out to the good and the great of the UK PR industry … Read more
(This is a full version of an article I wrote for The Guardian’s Local Leaders Network on how councils can measure the success of social media. You can read the edited version on the Guardian’s site.) According to the 2013 BDO Local Government Social Media Survey, 98% of UK councils are using some form of digital or … Read more
(This is the second in a series of interviews with freelancers, telling us their stories on how they went freelance. The aim is to help others who are thinking of becoming freelance learn more about what it takes, as well as get advice and inspiration so they can get the confidence and understanding to find … Read more
Social Media Week 2013 has kicked off in London this week. The team at Chinwag have put together a fantastic schedule of events for Social Media Week. The companies and attendees they’ve attracted are world class. They’ve done a brilliant job once again. But already there’s been a Tumblr set up calling people out on their mundane, … Read more