The rise in social media and the increasing number of people accessing the internet has made digital brand building an essential step for any business. Today, digital brand development has come to the fore, and every business seeks to establish itself before potential customers. Companies are adopting different digital brand building strategies to stay a … Read more
Running a business is no walk in the park, as it involves the management of the various aspects of a business in a perfect balance. These aspects include human resources, investment, promotion, time, finance, ideas, and much more. To efficiently run a business, there must be a synergy of business management and customers. As customers … Read more
Satisfying customers might seem like an obvious objective of any business; however, the reality doesn’t always align. In e-commerce, a clear lens into how customer-focused a brand is can often be found how they take care of their customers. Does the company do the bare minimum or go the extra mile when servicing customers? Let’s … Read more
If you have been in e-commerce for quite a while, you may have come across the idea of “humanizing your brand.” When we say that you should humanize your brand, it simply means making your business relatable and engaging. This is possible if you focus more on building relationships with your market, rather than shoving … Read more