Consumer

4 ways to make Your Business More Sustainable

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Businesses of all sizes are becoming more aware of their impact on the world. Business sustainability is now a primary focus for organisations across industries, as companies focus on long-term profitability and cut their carbon footprints. Additionally, consumers are becoming more aware of how businesses treat the environment, which has forced businesses to take action. … Read more

Challenges in growing an agency

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Once upon a time, marketing agencies were profitable businesses.  They were tough to get into and get the first few accounts, but  competition was reasonable and the business model provided  sufficient profit margins.  Today, that is no longer the case. It is very easy to get into the  business, but it’s very hard to grow … Read more

5 Most Important Digital Marketing Tactics for Every Small Business

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Small businesses don’t have a big marketing budget, but they have to compete against giants to keep operating. This is only possible if they work smart with their little budget. Digital marketing has, without a doubt, given them a chance, but even that can be difficult when your competitors have a bigger marketing budget than … Read more

What are the benefits of investing in IT and Tech for Small Businesses?

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If you’re a small business owner, you may be reluctant to invest in better IT and technology due to the initial costs. But it’s seriously worth considering. The benefits of having more advanced tech in your business can actually outweigh the initial cost, and even make you more money. If you’d like to learn more … Read more

Balancing the Positivity Around Crowdfunding

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Crowdfunding is a well-known concept for most people, thanks to sites such as Kickstarter. Headlines of consumer products, such as the Pebble, to films, apps and games getting funded – with no apparent downsides – are everywhere. So when I was asked to write a piece on the "negative" side of crowdfunding, which would be … Read more

Social Media Trends 2012

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It’s that time of the year where the good and the great of the social media world come out in force to predict the next-big-thing and sweeping social media, social marketing and social commerce trends that we’ll see in 2012. Below is a constantly updated list of the social media and social commerce trends and … Read more

Sending Out an SMS

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Last night I went to an event organised by 160characters and the Mobile Entertainment Forum called Sending Out an SMS: Charities Prepare To Go Mobile. Although charities have been slow to pick up the potential offered by mobile the barriers to adoption are crumbling. With a growing number and range of successful case studies, the … Read more

Inc Magazine’s “30 Under 30″

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“They’re solving problems like education and health care, creating jobs, and manufacturing right here in the U.S. And yes, a few of them also happen to be making some pretty cool apps for your phone.” Below is the “30 Under 30″ of US business start-ups, published on Inc.com. You can also view the slideshow here. … Read more

How social media has changed and how you can benefit

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Social media has changed a lot over the past few years and continues to changes at a rapid pace.

As a freelance social media consultant, it’s my job to keep up to date with those developments – from a trend and strategic view, right down to a macro and tactical level.

So when an old friend who I worked with at a digital agency got in touch to find out what has changed in social media over the past few years, as he was looking to get back into social media consulting, I was happy to help him and answer his questions.

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