Concept

Why plagiarism is a huge risk for freelancers and how to avoid it

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Plagiarism simply goes by the concept of “stealing or copying someone’s intellectual property or product without giving them the credit and presenting it as your own work.” It is, of course, a bad and unappreciated practice worldwide. You can’t put your nametag on someone else’s property either it’s intellectual or physical, it would be considered … Read more

7 Key Insights on Digital Brand Building

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The rise in social media and the increasing number of people accessing the internet has made digital brand building an essential step for any business.  Today, digital brand development has come to the fore, and every business seeks to establish itself before potential customers. Companies are adopting different digital brand building strategies to stay a … Read more

Balancing the Positivity Around Crowdfunding

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Crowdfunding is a well-known concept for most people, thanks to sites such as Kickstarter. Headlines of consumer products, such as the Pebble, to films, apps and games getting funded – with no apparent downsides – are everywhere. So when I was asked to write a piece on the "negative" side of crowdfunding, which would be … Read more

Nesta’s Innovation in Giving Fund Videos

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I’ve recently been working on a funding application for Bright One and Bright Works to Nesta’s Innovation in Giving fund, which aims to invest in, support and grow innovative ideas that bring about a step-change in levels of giving and exchange and which have a credible route to being self-sustaining in the longer term. Part of the … Read more

Watsi becomes Y Combinator’s First Nonprofit Investment

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Watsi, “an online peer-to-peer crowdfunding platform that allows users to fund life-changing medical treatments for underserved people in developing countries”, has become the first nonprofit that the start-up incubator Y Combinator has chosen to invest in. Perhaps one of the reasons that Watsi are the first non-profit to become part of Y Combinator is because … Read more

Tech For Good: The Rise of a Movement

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One of the things I’ve been struggling with as a freelancer lately is focussing in on a sector that matches my own values and who the clients I work with give me work that I enjoy doing. Often when your values and your clients’ are aligned, your work will be better as a result. This has the added benefit of making your client happier too.

This is easier said than done.

I’ve been struggling because some of the clients I’ve been working with recently haven’t matched my values and so poor work, somewhat beneath my usual standard, has crept through. This hasn’t been anything to do with my clients, who are fantastic to work with and appreciate my work, but is more to do with me and the opportunities I take on.

I often chat to my better half about what kind of clients I want to work with. She says I need to focus on a particular group of clients I enjoy working with and match my values. I agree and resolve to do something about it, only to take on a non-value-matching client the next week, under the guise of a nice client and good money. C’est la vie.

That has changed though, as I’ve found the area I want to focus on: Tech For Good.

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The importance of paper-based communication in a digital world

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Being a digital marketing consultant, it can often be quite easy to forget that the world was once dominated by paper-based communication – and in many places, it still is. As our global society moves increasingly to digital-first formats, the art of writing letters, sending postcards or simply sending a thank you note is becoming … Read more

4 Things You Need to Know About Creating Business Brochures

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This is a guest post from Costea Lestoc, who began writing on his personal blog and then discovered his true calling: writing about technology. Costa has since been a technical writer, author and blogger since 2005. An industry watcher that stays on top of the latest news, Costa is extremely passionate about juicy tech news and everything related … Read more

How to write better emails, letters and reports

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If you want your letters, emails, or reports to have an impact on the people who read them, you need to be able to communicate clearly through writing. If you are unable to get your message across, your written documents won’t have the desired effect on your audience. Writing is a lot different than speaking … Read more