Business black holes, the cycles between them and how to jump your business into greater growth. The predictable problem of business black holes Some 20 years ago I interviewed around 700 small businesses to discover whether the growth and stall trends I’d previously been analysing in big business still occurred in the small business market. They certainly … Read more
Once upon a time, marketing agencies were profitable businesses. They were tough to get into and get the first few accounts, but competition was reasonable and the business model provided sufficient profit margins. Today, that is no longer the case. It is very easy to get into the business, but it’s very hard to grow … Read more
The freelance book that helps you get the confidence and knowledge to thrive in your new freelance career. Do you want to build the confidence to finally go freelance? Do you want the freedom and flexibility that comes from being your own boss? Do you want to be a creative and productive freelancer? Answer "Yes" to these … Read more
“What is your best advice for becoming a full time professional freelancer?” That’s a question I get asked all the time. In other words, a lot of people ask me to provide them with a recipe for freelancing success. At the risk of disappointing you, I’ll preface this by saying there is no “one size … Read more
Service delivery and marketing has shifted to the internet and mobile services. The introduction of these digital technologies has made delivery of services easy and fast. Customers are very important in any business, maintaining a good relationship ensures growth and success of an organization. In appreciation of excellent work from companies, there are awards offered to the … Read more
Websites are the future of commerce, and as such, there are numerous ways that you can make money from your website. In this guide, we’ll show you how you can create a website that is centered on bringing in revenue. Let’s get started. Creating a User-Friendly Website Come Up with a Theme and Conduct Keyword … Read more
Experts advise entrepreneurs not to quit their jobs first until they are assured that the business venture will bear fruits. You might run out of resources to keep the business going before it becomes profitable. A smart way is to transition gradually from full-time into freelancing. Get a professional freelance technical writer to assist with … Read more
The life of a freelancer can be an exciting one. You are able to choose your own hours, work from anywhere and your earnings aren’t capped. However, the downside is that unlike a 9-to-5 job, you need to constantly promote yourself. You need a system for finding new clients and convincing them to work with … Read more
Small businesses don’t have a big marketing budget, but they have to compete against giants to keep operating. This is only possible if they work smart with their little budget. Digital marketing has, without a doubt, given them a chance, but even that can be difficult when your competitors have a bigger marketing budget than … Read more
Here are 10 ways to get the most out of your agency’s financial forecast. Confirmed Revenue. Probably the single most important number on any forecast so your forecast should focus on this number. Only include confirmed projects/retainers. This is your worst case scenario hopefully something from your pipeline (below) will drop in but it’s not … Read more