There are many ways to win new clients as a freelancer, but you’re more than likely to come up against a new business pitch process as one of them at some point in your freelance life. You’re name is added to a shortlist of freelancers or small agencies that a client wants to see about a … Read more
PR – or public relations – is all about reputation. It’s the result of what you do, what you say, and what others say about you. It is used to gain trust and understanding between an organisation and its various stakeholders, whether that’s employees, customers, investors, or the local community. PR isn’t just for big … Read more
If you’ve got a new website in the works, it’s never too early to think about how you’re going to launch and promote it. We recently launched our new micro-volunteering app, Bright Works, and have learned plenty of lessons along the way. Here are some tips covering several of the most effective methods for getting a … Read more
Videos can be a powerful communications tool which can convey the messages of your organisation in a dynamic, genuine and engaging way. Social causes can benefit from video in many ways, including volunteer recruitment. demonstrating social impact by showing happy volunteers and clients, and as a promotional tool to raise money. With the rise of … Read more
Last night I went to an event organised by 160characters and the Mobile Entertainment Forum called Sending Out an SMS: Charities Prepare To Go Mobile. Although charities have been slow to pick up the potential offered by mobile the barriers to adoption are crumbling. With a growing number and range of successful case studies, the … Read more
“They’re solving problems like education and health care, creating jobs, and manufacturing right here in the U.S. And yes, a few of them also happen to be making some pretty cool apps for your phone.” Below is the “30 Under 30″ of US business start-ups, published on Inc.com. You can also view the slideshow here. … Read more
Today saw the launch of Airtime, the first live video network: “Airtime is the most efficient, easy to use, browser-based video chat service between friends using their existing Facebook networks. The service allows you to share live experiences through content, and expand beyond your social graph to discover new people through similar interests in an environment that is collaborative, fun … Read more
Writing a thorough brief for a freelancer is one of the best things you can do during a project to make sure that you get the results you need. Freelancers appreciate being given a detailed brief as it lets them understand exactly what is required from the project and what they need to deliver. Having … Read more
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Freelance in 30 Days is the first book I’ve written. It’s self-published and I wrote and published the 200-page book in around 100 days, starting late August and finishing in early December.
Along the way I’ve learnt a lot about the self-publishing process and gathered lots of information about how to make it work for you.
Here’s my experience on what worked and what didn’t go so well in the self-publishing journey.
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Social media has changed a lot over the past few years and continues to changes at a rapid pace.
As a freelance social media consultant, it’s my job to keep up to date with those developments – from a trend and strategic view, right down to a macro and tactical level.
So when an old friend who I worked with at a digital agency got in touch to find out what has changed in social media over the past few years, as he was looking to get back into social media consulting, I was happy to help him and answer his questions.