Race to the bottom

How social media has changed and how you can benefit

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Social media has changed a lot over the past few years and continues to changes at a rapid pace.

As a freelance social media consultant, it’s my job to keep up to date with those developments – from a trend and strategic view, right down to a macro and tactical level.

So when an old friend who I worked with at a digital agency got in touch to find out what has changed in social media over the past few years, as he was looking to get back into social media consulting, I was happy to help him and answer his questions.

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Philanthropy and Ecommerce

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From those to whom much is given, much is expected. Philanthropic giving is an outstanding way of expressing your appreciation to the customer base providing the support your business needs to thrive and grow. What’s more, according to the Journal of Consumer Research demonstrating social consciousness gives your customers the impression your products are of … Read more