Oh man. I hate doing accounting. So writing a whole article about freelance finances might be the undoing of me. But as a freelancer, your finances are one of the most important parts of your business. If you don’t keep on top of your income and outgoings, your invoicing, your tax returns and everything else … Read more
One of the main things people ask before they go freelance is how to work out their freelance consultant rate. Setting your freelance consultant rates is difficult. Set your day rate too low and you have to work longer and harder to make a decent income. Set your day rate too high and you risk putting … Read more
There are many ways to win new clients as a freelancer, but you’re more than likely to come up against a new business pitch process as one of them at some point in your freelance life. You’re name is added to a shortlist of freelancers or small agencies that a client wants to see about a … Read more
When you first go freelance, you’re likely going to build your business on your existing skill set and knowledge. Whether you’re a freelance photographer, web designer or writer, you will have built up the confidence to go freelance as you know you are good – no, excellent – in a particular field. But after a … Read more
There are many different variations on how freelancers are working and defining their work today. According to the Collins English Dictionary, "a freelancer is a self-employed person, especially a writer or artist, who is not employed continuously but hired to do specific assignments." Seems fairly straightforward to me. But a new report argues that is there are now 5 different types of … Read more
PR – or public relations – is all about reputation. It’s the result of what you do, what you say, and what others say about you. It is used to gain trust and understanding between an organisation and its various stakeholders, whether that’s employees, customers, investors, or the local community. PR isn’t just for big … Read more
Instagram, the mobile photo sharing community, are doing a great job of showcasing how different charities are using the platform to engage with a new community of users, all through sharing photos. They list 3 examples in their post on Nonprofit organizations using Instagram: Robin Hood NYC, Oceana and Charity: Water. Here’s the tactics being used … Read more
I have been blogging at Pudding Relations for 2 1/2 years ago – not a bad run at all. But the irregularity of blog posts appearing there made me think that what I was writing about didn’t interest me as much as it used to. A change of direction was needed. After a conversation one … Read more
Last night I went to an event organised by 160characters and the Mobile Entertainment Forum called Sending Out an SMS: Charities Prepare To Go Mobile. Although charities have been slow to pick up the potential offered by mobile the barriers to adoption are crumbling. With a growing number and range of successful case studies, the … Read more
Just read this post from Lane Becker, Co-Founder of Adaptive Path and Get Satisfaction. It’s a great read and reminder of the hardship involved with running a startup and how even the most successful-seeming companies have gone through several make-or-break moments (Zappos being another great example). Having read and enjoyed the post, it was the very … Read more