The rise in social media and the increasing number of people accessing the internet has made digital brand building an essential step for any business. Today, digital brand development has come to the fore, and every business seeks to establish itself before potential customers. Companies are adopting different digital brand building strategies to stay a … Read more
If you’re about to launch your podcast, you probably already know that creating one and successfully launching one are two entirely different things. At this stage, you’ve hopefully researched how to start, record, and edit a podcast and have procured the best possible equipment you can afford. But that’s the easy part. Now’s when the … Read more
Becoming a freelance consultant is a dream for many. I’ve been lucky enough to have a successful freelance career as a social media and digital PR consultant for the last few years. There’s been some bumps along the way, but advice and encouragement from a wide range of people enabled me to go it alone … Read more
The good people behind OpenTech 2013 posed a great question as one of their potential sessions for the event happening on 18th May in London: What should a 2013 not-for-profit look like? It caught my eye a few weeks ago and I’ve been pondering it ever since, not only because I’ve had experience in starting … Read more
Steve Jobs, the late Apple co-founder, ended his famous commencement speech at Stanford University in 2005 with the words "Stay Hungry, Stay Foolish." This advice came from the back cover of the Whole Foods Catalogue final issue in 1974. Accompanying a photograph of an early morning country road, it was the farewell message of the … Read more
One of the main things people ask before they go freelance is how to work out their freelance consultant rate. Setting your freelance consultant rates is difficult. Set your day rate too low and you have to work longer and harder to make a decent income. Set your day rate too high and you risk putting … Read more
Ah, networking. Otherwise known as "talking to other people about what they do" or "collecting as many business cards / twitter / LinkedIn connections as physically possible". Have you ever read an article about networking that wasn’t full of common sense points and cliché? They mostly describe networking experiences as working something like this: In … Read more
Last night I went to an event organised by 160characters and the Mobile Entertainment Forum called Sending Out an SMS: Charities Prepare To Go Mobile. Although charities have been slow to pick up the potential offered by mobile the barriers to adoption are crumbling. With a growing number and range of successful case studies, the … Read more
Watsi, “an online peer-to-peer crowdfunding platform that allows users to fund life-changing medical treatments for underserved people in developing countries”, has become the first nonprofit that the start-up incubator Y Combinator has chosen to invest in. Perhaps one of the reasons that Watsi are the first non-profit to become part of Y Combinator is because … Read more
(This post is cross-posted from the Bright One blog) We’ve come along way since Bright One started in September 2008. Bright One has made great progress, from a small group of people who wanted to change the world for the better in their own small way using the skills they have, to a strong and … Read more