The rise in social media and the increasing number of people accessing the internet has made digital brand building an essential step for any business. Today, digital brand development has come to the fore, and every business seeks to establish itself before potential customers. Companies are adopting different digital brand building strategies to stay a … Read more
Link building is the process of getting another website to place a hyperlink pointing to your site. People have been using link building to help rank their sites for the last 20 years. And since then, the signal has only been getting stronger. If you’re not sure why you have to build links, or you … Read more
(Photo via Sean MacEntee) I’ve decided to come up with a privacy plan for myself. After hearing about the NSA’s surveillance scandals and now the details about Edward Snowden, the whistleblower behind the NSA surveillance revelations, I’ve been kicked into action. These events has got me (and several million other people) spooked by who is … Read more
(Note: I get the irony of writing about a digital diet on a blog, which you will undoubtedly read on some kind of digital device.) It’s a fact of modern life that we spend most of our days looking at digital screens. From checking tweets on your mobile, to doing email on your laptop, to … Read more
(This is the first in a series of interviews with freelancers, telling us their stories on how they went freelance. The aim is to help others who are thinking of becoming freelance learn more about what it takes, as well as get advice and inspiration so they can get the confidence and understanding to find … Read more
Online privacy issues are currently difficult to understand. Amid media headlines about NSA, Prism and Snowden, terms such as encryption, Tor and HTTPS are used extensively with the average person expected to keep up with what they mean and understand how the issues affect them. For people who aren’t technically adept, the message about why online … Read more
How to Get a Job in PR is Sarah Stimson’s fantastic book on how to break into the PR industry. The book is a comprehensive guide to finding and keeping the PR job you dream of, answering all sorts of questions you may have about the PR industry and helping with many more that might not have … Read more
Growing up in the seaside town of Brighton, I never thought I would meet and mingle with "famous" people (famous in the form of well respected icons – not the here today, gone tomorrow celebrity variety). When I was small, just going to the local park or the walk to school seemed like a big trip. … Read more
There’s plenty of posts out there on "How To Learn To Code in Just One Month!", but not a lot for why you should learn to code. One of the problems is that you get articles like this, with the following unhelpful insights into how others have learnt to code: "I slept an average of 5 hours a night, had … Read more
Each of the main online freelance job sites – Elance, oDesk, PeoplePerHour and Freelancer.com – have guides detailing what they think it takes to be a successful freelancer, communicate well with clients and run effective freelance projects. While undertaking freelance work in these online marketplaces is an art in itself, there’s loads of useful information … Read more