Women’s time has experienced a surge in value. As more women have pursued higher education and stepped into professional roles, their time’s value has more than doubled, incentivizing a substantial reorganization of daily life with consequent transaction costs. It’s expensive for highly educated women to be homemakers but that means substituting the wife’s time for … Read more
The last question was asked for the first time, half in jest, on May 21, 2061, at a time when humanity first stepped into the light. The question came about as a result of a five dollar bet over highballs, and it happened this way: Alexander Adell and Bertram Lupov were two of the faithful … Read more
How to Get a Job in PR is Sarah Stimson’s fantastic book on how to break into the PR industry. The book is a comprehensive guide to finding and keeping the PR job you dream of, answering all sorts of questions you may have about the PR industry and helping with many more that might not have … Read more
Every business, regardless of size or industry, needs online exposure. In 2018, this is no longer just a theory, but a tried and true fact. Most businesses, however, simply don’t know where to begin. Many think that just having an attractive website and listing on Google translates into an ‘online presence’, but with competitiveness rising … Read more
Costs are going up for businesses and some agencies and freelancers are likely considering raising their fees in order to cope. But putting the price up is never going to be an easy chat with existing clients and creates a risk to relationships when contracts come up for renewal. How do agencies and freelancers manage … Read more