The rise in social media and the increasing number of people accessing the internet has made digital brand building an essential step for any business. Today, digital brand development has come to the fore, and every business seeks to establish itself before potential customers. Companies are adopting different digital brand building strategies to stay a … Read more
Here are 10 ways to get the most out of your agency’s financial forecast. Confirmed Revenue. Probably the single most important number on any forecast so your forecast should focus on this number. Only include confirmed projects/retainers. This is your worst case scenario hopefully something from your pipeline (below) will drop in but it’s not … Read more
There really are a lot of software tools to choose from in 2020. And if you’re running any sort of small business, chances are you’re going to need some of it. So what’s the best software for small businesses in 2020? Actually, what makes one particular software tool the “best” anyway? These can be tricky … Read more
Being a freelancer is great. We know that. You know that. But sometimes it’s worth digging a little deeper, worth finding out what makes you – and your fellow freelancers – tick. For that reason, Dinghy recently embarked upon the inaugural ‘Freelancing in 2020: State of the Industry’ survey. After all, what better time is … Read more
Over at Flawless Buzz, Adam Lewis has been kind enough to tag me in his very first meme. The meme has three questions to it, with the aim of helping people looking to get into PR: If you’re hoping to get a career in PR yourself, there’s plenty more advice and insight out there from the others … Read more
Despite years of people espousing the death of the “digital agency” the industry is thriving and confident. Amazing work continues to be produced by top digital agencies around the world, and clients continue to hire agencies to complement their internal teams, in particular when creative or technical innovation is required. And not only that, well … Read more
Over at Flawless Buzz, Adam Lewis has been kind enough to tag me in his very first meme. The meme has three questions to it, with the aim of helping people looking to get into PR: If you’re hoping to get a career in PR yourself, there’s plenty more advice and insight out there from the others … Read more
Ben Matthews, Experienced Digital Marketing & Social Media Consultant Freelance digital marketing social media consultant for hire in London, with over 10 years experience in the tech, mobile, government, charity and startup sectors. I started my social career in the financial sector, moving to technology, government and charity social media agencies, before finally working as … Read more
Getting started as a freelance can be hard, but I’m here to help you. If you’re new here, this is what I believe in: Every year, thousands of people have the confidence to start their freelance career. You can do it too. You can have the flexibility and freedom that comes from running your own … Read more
(This is a full version of an article I wrote for The Guardian’s Local Leaders Network on digital innovation in local government. You can read the edited version on the Guardian’s site.) When working in digital innovation and local government, it’s helpful to stick your head above the parapet and see what others are up to. There is … Read more