Becoming a freelancer is one of the best decisions you can make in your life. The thought of working for yourself without having anyone monitoring or managing you can be exciting. However, one of the biggest challenges as a freelancer is finding new clients – especially if you are just starting. At times, you’ll notice … Read more
Despite years of people espousing the death of the “digital agency” the industry is thriving and confident. Amazing work continues to be produced by top digital agencies around the world, and clients continue to hire agencies to complement their internal teams, in particular when creative or technical innovation is required. And not only that, well … Read more
Just some thoughts straight off the bat. Have clear defined objectives and measurement. It will keep you and the agency (for want of a better term) accountable. Begin building out a brief. Background, objectives, unique value prop for your business, lessons learned from previous efforts, current channel presence, best practice examples if they exist etc. … Read more