Every person who is looking for a job understands the importance of writing a good resume. A good resume gets people into a lot of interviews and increases their chances of succeeding in the job market. However, many people will agree that writing a great resume presents one of the most challenging aspects of job … Read more
The new year always brings some exciting new developments in the freelance job market with it. Sometimes it’s tax cuts, news about internships, other times tax increases. New tech impacts the business world, and perhaps new freelance job opportunities have arisen? Whatever the case, freelance job seekers have to try and stay in the know … Read more
Freelancers can be a very powerful workforce. When you decide to work with a freelancer, you get to choose the best of the best. However, without specific points on what are the obligations of the freelancers during your cooperation, the process can get complicated. Make your projects less tiring and plan your project ahead of … Read more
The rise in social media and the increasing number of people accessing the internet has made digital brand building an essential step for any business. Today, digital brand development has come to the fore, and every business seeks to establish itself before potential customers. Companies are adopting different digital brand building strategies to stay a … Read more
Small businesses don’t have a big marketing budget, but they have to compete against giants to keep operating. This is only possible if they work smart with their little budget. Digital marketing has, without a doubt, given them a chance, but even that can be difficult when your competitors have a bigger marketing budget than … Read more
Being a freelancer is great. We know that. You know that. But sometimes it’s worth digging a little deeper, worth finding out what makes you – and your fellow freelancers – tick. For that reason, Dinghy recently embarked upon the inaugural ‘Freelancing in 2020: State of the Industry’ survey. After all, what better time is … Read more
Crowdfunding is a well-known concept for most people, thanks to sites such as Kickstarter. Headlines of consumer products, such as the Pebble, to films, apps and games getting funded – with no apparent downsides – are everywhere. So when I was asked to write a piece on the "negative" side of crowdfunding, which would be … Read more
Online privacy issues are currently difficult to understand. Amid media headlines about NSA, Prism and Snowden, terms such as encryption, Tor and HTTPS are used extensively with the average person expected to keep up with what they mean and understand how the issues affect them. For people who aren’t technically adept, the message about why online … Read more
PR – or public relations – is all about reputation. It’s the result of what you do, what you say, and what others say about you. It is used to gain trust and understanding between an organisation and its various stakeholders, whether that’s employees, customers, investors, or the local community. PR isn’t just for big … Read more
When you first go freelance, you’re likely going to build your business on your existing skill set and knowledge. Whether you’re a freelance photographer, web designer or writer, you will have built up the confidence to go freelance as you know you are good – no, excellent – in a particular field. But after a … Read more