Each of the main online freelance job sites – Elance, oDesk, PeoplePerHour and Freelancer.com – have guides detailing what they think it takes to be a successful freelancer, communicate well with clients and run effective freelance projects. While undertaking freelance work in these online marketplaces is an art in itself, there’s loads of useful information … Read more
The rise in social media and the increasing number of people accessing the internet has made digital brand building an essential step for any business. Today, digital brand development has come to the fore, and every business seeks to establish itself before potential customers. Companies are adopting different digital brand building strategies to stay a … Read more
Small businesses don’t have a big marketing budget, but they have to compete against giants to keep operating. This is only possible if they work smart with their little budget. Digital marketing has, without a doubt, given them a chance, but even that can be difficult when your competitors have a bigger marketing budget than … Read more
If you’re about to launch your podcast, you probably already know that creating one and successfully launching one are two entirely different things. At this stage, you’ve hopefully researched how to start, record, and edit a podcast and have procured the best possible equipment you can afford. But that’s the easy part. Now’s when the … Read more
There really are a lot of software tools to choose from in 2020. And if you’re running any sort of small business, chances are you’re going to need some of it. So what’s the best software for small businesses in 2020? Actually, what makes one particular software tool the “best” anyway? These can be tricky … Read more
(Thanks to Neil Grayshon for the image!) Building an excellent communications team requires lots of equally-excellent strategy, hiring, people management and culture building – and more. I knew when I started at FutureGov that I didn’t have experience in this area, so reached out to the good and the great of the UK PR industry … Read more
(This is the first in a series of interviews with freelancers, telling us their stories on how they went freelance. The aim is to help others who are thinking of becoming freelance learn more about what it takes, as well as get advice and inspiration so they can get the confidence and understanding to find … Read more
(This is the third in a series of interviews with freelancers, telling us their stories on how they went freelance. The aim is to help others who are thinking of becoming freelance learn more about what it takes, as well as get advice and inspiration so they can get the confidence and understanding to find … Read more
(This is the fifth in a series of interviews with freelancers, telling us their stories on how they went freelance. The aim is to help others who are thinking of becoming freelance learn more about what it takes, as well as get advice and inspiration so they can get the confidence and understanding to find … Read more
(This is the fourth in a series of interviews with freelancers, telling us their stories on how they went freelance. The aim is to help others who are thinking of becoming freelance learn more about what it takes, as well as get advice and inspiration so they can get the confidence and understanding to find … Read more