How to build a freelance portfolio that wins clients

Building a freelance portfolio is one of the first things you need to do when trying to find new freelance clients. Before a potential new client hires you, clients need more assurance than your promise that you will deliver value for them. Showing any previous client work or freelance projects you have completed is a … Read more

The wrong time to go freelance

You might feel that you’re ready right now, but there is definitely a wrong time to go freelance and a right time to go freelance. Make the move at the wrong time and you could find yourself regretting your decision and wishing you’d thought through your decision more. Here are the reasons I think make it … Read more

Getting started as a freelance

Getting started as a freelance can be hard, but I’m here to help you. If you’re new here, this is what I believe in: Every year, thousands of people have the confidence to start their freelance career. You can do it too. You can have the flexibility and freedom that comes from running your own … Read more

How to build a high performing communications team

(Thanks to Neil Grayshon for the image!) Building an excellent communications team requires lots of equally-excellent strategy, hiring, people management and culture building – and more. I knew when I started at FutureGov that I didn’t have experience in this area, so reached out to the good and the great of the UK PR industry … Read more

Balancing the Positivity Around Crowdfunding

Crowdfunding is a well-known concept for most people, thanks to sites such as Kickstarter. Headlines of consumer products, such as the Pebble, to films, apps and games getting funded – with no apparent downsides – are everywhere. So when I was asked to write a piece on the "negative" side of crowdfunding, which would be … Read more

How to build long-term client relationships as a freelancer

How to build long-term client relationships is a follow up to yesterday’s post on finding freelance work in the summer slump, and a longer term goal to write more about freelancing in general. I’ve written quite a bit about what I’ve learned from freelancing, but if there’s any topics you want to cover just let … Read more

Best Social Media Platforms for Social CEOs

Zoe Amar and Matt Collins invited me to write a chapter for their guide, "Social Media for Charity Leaders", as part of their project revealing the top 30 charity CEOs on social media. I wrote a chapter on The Best Social Platforms for CEOs", which you can find below. If you’re interested in finding out … Read more

How to Get a Job in PR

How to Get a Job in PR is Sarah Stimson’s fantastic book on how to break into the PR industry. The book is a comprehensive guide to finding and keeping the PR job you dream of, answering all sorts of questions you may have about the PR industry and helping with many more that might not have … Read more

Find Freelance Work in the Summer Slump

Finding freelance work can be difficult during the summer months. When school is out and the kids are at home many clients take time off for their holidays, meaning new projects and work is put on hold until the autumn. There’s a reason why freelancers call it the "summer slump". But finding freelance work while … Read more