Experienced Freelance Google Ads and PPC Consultant I am a freelance Google Ads and PPC consultant for hire in London, with 8 years experience in the tech, mobile, government, charity and startup sectors. I started my digital marketing career in the financial sector, before moving from the Technology, Government and Charity sectors, before finally working as a … Read more
Experienced Freelance Content Marketing Consultant I am a freelance content marketing consultant for hire in London, with 8 years experience in the tech, mobile, government, charity and startup sectors. I started my digital marketing career in the financial sector, before moving from the Technology, Government and Charity sectors, before finally working as a freelance content marketing … Read more
Being a digital marketing consultant, it can often be quite easy to forget that the world was once dominated by paper-based communication – and in many places, it still is. As our global society moves increasingly to digital-first formats, the art of writing letters, sending postcards or simply sending a thank you note is becoming … Read more
Hello. I’m Ben Matthews, a friendly digital marketing consultant from the UK, living in London. You’ll usually find me talking about freelancing, marketing, running a small business, tech for good, travel and general London life. I run Empower. We’re a digital marketing agency for charities and nonprofits. My book Freelance in 30 Days is available in paperback and ebook from Gumroad. You can email me at [email protected]
If there’s anything more difficult than starting up a viable, successful small business, it’s maintaining and growing a small business. According to the Small Business Administration, while some 78% of small businesses survive their first year of business, less than half make it through their first five years of business and only about a third survive a … Read more
Lindsay writes: My biggest problem as a freelancer is… loneliness. I worked with a 25-strong team of talented young marine environmental scientists for 25 years. They challenged my every thought and decision along the way but I always felt proud and privileged to be a part of their professional development and their lives. After selling … Read more
Voice search is growing at a pace that no one expected. Digital marketing is already gearing up to embrace the change brought in by the growth of voice search, but what about social media? People are already showing a change in search behavior when using voice enables services, soon they will move onto social. We … Read more
One of the best ways to ensure that your website creates a long lasting online presence is to invest in various digital marketing strategies. One example of is Search Engine Optimization (SEO), which uses various processes that allow search engine sites to rank and file your website’s content accordingly. When done properly, you can enjoy … Read more
It is a fact that websites with boring photos or too much text attract less traffic than those with exciting photos. This is because the human brain is immediately drawn to visuals. A person is more likely to connect to content that is visual as this leaves a lasting impression on them. Actually, statistics show … Read more
Marketers will always say that content is king, and when it comes to your search engine visibility, this couldn’t be more true. If you have any kind of digital marketing strategy in place, you already know why content marketing is important for your SEO strategy. However, knowing why to do something is quite different than … Read more