Any business worth its salt must have a business plan that outlines various things about the business, and a digital marketing agency is no exception. Certainly, a digital marketing agency business cannot be started and operated using the prepackaged business plans that come in templates, especially if your business is unique, calls for a lot … Read more
Japan was always a must-visit country in my travels. And my two weeks there was everything I’d dreamt of and more. But many people are put off from travelling to Japan because of the expense. Yes, it is expensive, but there are ways to visit Japan on a budget and still see a lot of … Read more
So, it was December 2012 and I was travelling in South America (La Paz, Bolivia, to be exact). And I was on the interwebz, checking Twitter, as you do. And I saw a job post for a company called FutureGov. The job was for Head of Comms, which sounded good to me. The skills required … Read more
I made a Visual CV for a job application a few years ago – scroll down to see the full infographic! When applying for the role of Head of Comms at FutureGov, I knew that the job posting would attract a lot of interest and high quality applications. Indeed, there ended up being several dozen … Read more
Getting started as a freelance can be hard, but I’m here to help you. If you’re new here, this is what I believe in: Every year, thousands of people have the confidence to start their freelance career. You can do it too. You can have the flexibility and freedom that comes from running your own … Read more
Becoming a freelance consultant is a dream for many. I’ve been lucky enough to have a successful freelance career as a social media and digital PR consultant for the last few years. There’s been some bumps along the way, but advice and encouragement from a wide range of people enabled me to go it alone … Read more
Following on from my guide to being a freelance consultant, I’ve pulled together a list of essential freelance reads and top blogs so you can get up to speed on all the latest freelance thinking. These are presented in no particular order, but feel free to add your own suggestions by leaving a comment! Freelance … Read more
(This is the fourth in a series of interviews with freelancers, telling us their stories on how they went freelance. The aim is to help others who are thinking of becoming freelance learn more about what it takes, as well as get advice and inspiration so they can get the confidence and understanding to find … Read more
Online privacy issues are currently difficult to understand. Amid media headlines about NSA, Prism and Snowden, terms such as encryption, Tor and HTTPS are used extensively with the average person expected to keep up with what they mean and understand how the issues affect them. For people who aren’t technically adept, the message about why online … Read more
A friend recently asked if I knew of any upcoming London tech events, so I sent them back a list of the sites I use to keep updated with the latest Tech, Startup and Hack Day events in London. Some of these events listings are for membership-based organisations, such as TechHub and Campus London. Please … Read more