Description

A spreadsheet for planning and tracking social media content across multiple platforms. Twelve monthly tabs, with columns for date, platform, copy, image notes, status, and results. Simple to adapt to how your team works. Comes as an Excel file and a PDF.

How to use this

Each month has its own tab. Each day has two rows by default, which gives you room for multi-platform planning. If you only manage one platform, delete the second row for each day once you have set up the sheet.

The Status column (Draft, Scheduled, Live, Paused) is the most useful column for day-to-day management. Keep it updated and it doubles as a quick record of what has gone out.

The results columns are for recording what happened after posts went live. Filling these in consistently over a few months gives you genuinely useful data for planning future content.

What’s included

• Editable Excel workbook (.xlsx) with 12 monthly tabs
• PDF reference version

Who it’s for

Social media managers and communications teams who want a consistent system for planning and tracking content throughout the year.

Before you download

• The planner is most useful when kept up to date consistently. Filling in the results columns after posts go live is what makes the data meaningful over time.
• After downloading, you will find both files in your account.
• You are getting a licence to use this and adapt it for your own work. You cannot sell, redistribute, or share it with others.