Freelance Inspiration (#Infographic)

Inspiring Quotes from Leading Freelancers

Calin from Freelance Business Guide invited me to contribute to his Freelance Inspiration Infographic and I was more than happy to help inspire other freelancers on their journey.

Being called a “leading freelancer” was a great compliment, given the other names appearing alongside me on the infographic.

The likes of Sara Horowitz, Justin Jackson and Paul Jarvis are freelancers that I’ve been following, learning from and getting inspired by ever since I can remember being a freelancer.

It’s also great to discover new inspiring freelancers to check out, such as Julie Elster, Kai Davis and Brent Galloway.

The quotes themselves are copied underneath the infographic and it’s worth checking out Freelance Business Guide for even more inspiration.

What quotes give you the most inspiration as a freelancer? Let me know in the comments below!

The Freelance Inspiration Infographic

Freelance Inspiration Infographic

11 Inspirational Freelance Quotes

“The biggest challenge I overcame while growing my consulting business wasn’t convincing my clients to pay me more money or chasing after invoices. Rather, the biggest challenge was internal — convincing myself that I was worth the rate I wanted to charge and raising my rates from $25/hour to $100/hour, $1,000/day, and $5,000+/week. And you know what? As I’ve increased my prices, the clients I’ve worked with have turned out to be better, more receptive to my advice, and see us as partners instead of viewing me as a laborer on their project.

So, dear consultant, know this: the easiest way to get paid more is to raise your rates. And the only person in the world who can stop you? That’s you.”

Kai Davis

“Don’t ever be afraid to pick up your phone. Seven figure business owners don’t survive unless they pick up the phone and make that real connection to their clients. Email can be a crutch in client communication. If you need something, call.”

Julie Elster

“To truly excel in a consulting career, you need to sell your brain. Your strategy, knowledge, and advice will always be more valuable than your hands. Help your clients reduce risk, and build value, not just complete tasks. Don’t sell your time, sell clients a better version of their life.”

Kurt Elster

“In order to shape the industry for the better, you have to create high standards and stick to them no matter what.

As a business person, it’s your responsibility to know your core values and to pass them along to anyone that works with you. You might feel obligated to give in to a client’s request for the sake of landing the job or to get paid. You might fear that you have to do absolutely anything to stay ahead of your competition. But the secret is – you don’t have competition! As a freelancer, there will always be someone beneath you charging next to nothing for the same services you offer, but the clients that go to those people aren’t clients you should want to work with.”

Brent Galloway

“You can think of freelancing as volatile and risky, or as flexible and opportunity-rich.
Doesn’t having multiple sources of income and multiple moneymaking skills sound less risky than putting all your eggs in one employer’s basket?

Freelancing lets you shift gears when the world does.”

Sara Horowitz
Freelancers Union, Author of The Freelancer’s Bible

“Start with a tiny project and start now.

Making and selling things is quite hard. You can’t just show up and win; you need to ramp up slowly.”

Justin Jackson

“Position yourself as more of a consultant and less of a freelancer. Freelance work tends to be transactional, where you’re delivering directly on a service that a client had asked you to provide. The client asks you to complete a project, you deliver on that project. The difference with being a consultant is that you are looking to deliver value to a client. This approach can mean a large difference in the value a client sees in your work and the fee you get paid.”

Ben Matthews

“Most reasons to delay are invalid if you get right to the core: no time, no money, no audience. These are all future concerns, which make it hard to start anything. Worry about those things later or not at all. Make small decisions at first, and start moving in a direction that feels right.”

Paul Jarvis

“Remember, nobody is hiring you just because you can design, write, market or code… they’re hiring you because they have a business problem. Your service (in their mind and yours) provides the solution to that problem, so focus on that rather than skill-jargon, buzzwords and vague lists of qualifications.”

Liam Veitch

“As a freelancer your biggest advantage is that you only need a handful of clients to succeed. Most companies need to find thousands of customers. You only need to find one at a time.”

Robert Williams

“Don’t freelance to make a living – freelance to make a life. Money is important – but when you hit ruts, work 16 hour days and get that tough feedback, it’s going to be something else that motivates you. You need to remember why you started and keep it in focus.”

Joel Klettke

Where to find freelance clients

find freelance clients

Finding freelance clients is one of the big challenges in freelance life. You may think it’s tough at the beginning, but the ebb and flow of freelance work never stops and carries on right on through your more experienced years.

But any effort you put into finding and testing reliable places to find new freelance clients will make the job of finding more work that much easier. And if you put the effort in consistently and repeatedly, you’ll find that your efforts are rewarded exponentially.

Finding freelance clients will always be a necessity, but you can make it easier for yourself.

When Alexander Horoshkevich from got in touch to find out how I find freelance clients, I was pleased to answer his questions. Here’s a summary of our discussion.

1) Where do you find your clients? Freelance marketplaces (such as Upwork, Elance, etc.), or friends, or someone who has recommended you?
I always ask new client leads where they heard of us, which makes it much easier to track this. Looking back at the last few years, 90% of new clients are referrals from our existing network, 5% from old clients coming back to us, and 5% from enquiries through our agency website (mainly through the SEO and Content Marketing work we do).

2) With referrals, how you had got ones when you started? It’s hard to get quality referrals when you don’t have any clients.
When I started, I let people know that I was going freelance and was looking for work. Several friends and previous clients then recommended me for roles they were aware of.

One thing I did do when I first started freelancing was use my previous employer as one of my first clients. I hired myself back to them for 2-3 days a week, which helped make the transition to full time freelancer much easier!

3) Had you found any clients through your blog?
Yes, probably 10-15, but these are generally lower quality / smaller budget leads than through referrals or previous clients. I blog mainly to help other freelancers looking to establish their careers and become better freelances themselves.

4) What online resources related to freelance you read daily? What can you suggest?
I read the /r/freelance subreddit often, which has a lot of useful, real world problems and excellent advice for freelancers on a whole range of issues.

5) Is it possible to work in a daily office job as well as doing remote (freelance) work (for designers, marketers, and others)?
Yes, you can freelance on the side (known as “moonlighting”), but this can be stressful due to working for clients alongside a day job. It can be difficult to moonlight and remain productive at the same time!

Alexander used my insights and a whole host of others in a post on called “15 Proven Ways To Find Freelance Marketing Jobs”. Here’s a quick run down of those 15 ways:

1. Freelance marketplaces
2. Craiglist
3. Aquent
4. Dice
5. FlexJobs
7. Offline networking
8. Partnerships
9. Freelancers Union
10. Angel List
11. LinkedIn
12. Reddit
13. Personal website
14. Work for free
15. Referrals

Alexander’s post goes into great detail for each of these places to find freelance work, so the post is definitely worth a read when you have a moment.

Personally, I’m a big fan of number 15, as you can tell by my answers to Alexander, but number 13 is also proving a success for me. People like Preston Lee agrees with me, as shown in his post “Stop trying to find new freelance clients”.

I haven’t tried any of the other methods, but it would be interesting to hear if you or other freelancers you know have found success in finding freelance clients using those methods and what your breakdown of where you find new freelance work looks like.

London Coworking Spaces

london coworking spaces

London coworking spaces are popping up everywhere, as shown by this map from

But the nature of coworking itself is changing, as shown by rising prices, the “niche-ing” of spaces, the increase in established companies opting for coworking spaces, and the bigger office retail companies opening up coworking spaces – either under a sub-brand or under their own name.

There’s even a membership card for coworking spaces that lets you work at any number of different coworking spaces.

Take this recent article from Forbes on the changing nature of coworking spaces:

“Coworking’s quick spike in popularity means a new coworking space will have less innovative impact than it might have 10 years ago. And it means coworking spaces have saturated the startup culture so completely that they’ve caught the attention of larger companies.”

This means that large coworking companies who operate spaces over several areas in London are starting to appear, such as We Work, who already have a large presence worldwide.

So when ‘A’ – a solo freelancer who’s just getting started – got in touch and asked for my advice for a suitable coworking space she could use, I thought how hard can it be to find an affordable coworking space in East London for a freelancer?

Here’s the original email from Anne-Marie:

“I’m in the process of becoming a consultant after ten years working client and agency side.

When I move into consulting, I’m hoping to work in the capital for one or two days a week. Here’s the thing. I don’t need office space. Just somewhere offering ‘pay as you go’ service with a desk, wi-fi and printing service.

However, I’m finding it difficult to source a hot desking / coworking / rentadesk space at reasonable rates in London. Prices are around £40+.

One can’t spend entire days in coffee houses! Can you recommend anything? Perhaps this is blog idea for other freelances and their experiences?”

Coworking spaces in London that are affordable for newly independent consultants. Easy, right?

Turns out, it’s actually pretty tough.

The first coworking space that sprang to mind was Google’s Campus London, which has a coworking space in the basement of its East London building, just a short walk from Liverpool Street Station.

Campus London is very busy as it is free and has very fast internet speeds, but it’s likely the most suitable for solo freelancers looking for a space to work.

Campus isn’t going to suit everyone, though. I once had a client meeting perched right on the edge of a sofa where everyone within 5 feet of us could overhear our relatively private conversation, all because there was literally nowhere else to sit. It was the client’s choice, not mine, but it didn’t set the most professional atmosphere for a meeting.

Other coworking spaces we looked into and how much they cost to rent a desk:

So is there a gap in the market for a coworking space that suits solo freelancers that only need a desk occasionally, rather than smaller outfits and startups? Somewhere that bridges the void between a coffee shop and permanently renting a desk?

This is especially the case as workers – not companies – are increasingly driving the demand for where and when they work:

“Workers are now demanding the technology necessary to do their jobs whilst its impact on office design is twofold. Organisations need to identify and integrate the technology that enables their workforce to preform to their full superhero potential. It has also meant that workers have become far more autonomous with technology allowing them to work when and wherever they want, be that at their desk, in a relaxed open space or in a coffee shop.”

I recently met with Phil Marshall, co-founder of Lara Work Room. We had a great chat about the life of a freelancer, how and where we both work best, and the future of  independent workers and coworking spaces in the UK.

Here’s what Phil had to say about coworking and the changing nature of the way we work:

“Many things have changed in the way we work in the last twenty years. If we are to get the best out of these changes, our approach to workplaces must change too. Work, for many people, is no longer a single place, it’s a fluid combination of short stay drop-in sessions in places like cafes, hotel lobbies and client offices.”

“We believe that, increasingly, people will choose to work independently and so, in the flexible (even unpredictable) flow of a working day, will have to secure their own work space, often at short notice and for a short stay. Lara Work Rooms will provide this, helping you stay focused and productive.”

So could Lara Work Room be the answer? Here’s their offering:

  • Lara Work Room is a pay-per-use co-working cafe.
  • Users will have a access to solo-work cubicles, group work benches and bookable private meeting rooms.
  • A cafe and events space will also be offered, along with printer-scanners, bike parking, lockers and super-fast, super-reliable wifi.
  • All spaces £6 per hour, opening late 2015

Sounds pretty good, but will people pay £6 an hour for a desk, even if they only use it for a few hours a day or even a few hours a week?

The answer might be found in this article on Medium on “Why do people pay for coworking spaces?” that Rebecca Collins, the community and marketing manager at Huckletree, flagged to me:

“In a competitive startup city like London no amount of free beer will make up for unreliable wifi, uncomfortable seats and high prices. Each coworking space has to focus on providing some basic services before being able to deliver the true value of coworking.”

If Huckletree, Lara Work Room or any of the other coworking spaces can meet these needs, then they’re sure to be one of the coworking spaces of the future.

Do you work in a London coworking space? Got a tip for the best coworking space in London? Have I missed any obvious London coworking spaces? Let me know in the comments!

How much experience do you need to go freelance?

how much experience do you need to go freelance

How much experience do you need to go freelance? And if you want more or feel like you need more, how do you get more experience as a freelancer?

When I first went freelance, I had 4 years experience of working in the industry. That might not seem a lot, but I felt that in order to learn more and progress quickly I had to go it alone. And in the 4 years since I have been freelancing, I feel like I’ve learned the equivalent of 8 years of being in an agency – at least.

That’s my experience, but it’s certainly not the same for others. When the same question came up in this Facebook group for people working in charity comms, there were loads of different examples and responses from people giving their own experience.

To start with, most people felt that you’d need several years of relevant experience while employed to make a go of it as a freelancer. The freelance marketplace getting increasingly competitive, as more people are choosing this way of working.

“I’ve been freelance since 2006 – I just do copywriting now but at the beginning I did web consultancy too. Before going freelance I had a year’s experience as a web editor at a health think tank, and three years’ at a PR/digital agency. So four years’ experience in all.” – Joanna Tidball

If your previous job had crossover with your freelance role, you can be more clever and show your previous work as demonstrating your expertise, which can make up for a lack of experience.

Another option is  some freelancing alongside your work and or go part time and do freelance work alongside this too. This is the approach I took when I left my full time job, reducing my days to 3 a week, then 2 a week as I gradually made the transition to freelancing and built up my freelance client base. This gives you a chance to build up your client base whilst keeping regular income.

Once you do go freelance, you will likely find that most of the time people will never ask you how long you’ve done something though they’ll ask you what you’ve done and who you’ve worked with. You could always do a bit of pro bono work to improve your portfolio if that’s lacking.

“The experience thing is overplayed – I’ve never been asked or asked a freelancer about how many years experience they had. I just want evidence of their skills, that is, a website or PDF with examples of work. I just need to know they can do the thing, no matter how long they’ve done the thing for.” – Matt Collins, Charity Chap

If you don’t have what you feel is enough experience to start freelancing, then you may be better off doing a freelance course to gain new skills – although gaining a recognised qualification will give you more clout, even if you do already have experience.

“I had quite a lot of marketing communications / copywriting experience when I went freelance but studied for a Diploma in Copywriting before and whilst setting up business, which was extremely helpful both in terms of giving me credibility and helping me develop my skills.” – Faye Stenson, Black & Write

As well as having good experience, you’ll ideally need good contacts / leads to help you get started. You need to be highly motivated to start getting the work in and know where to find it – something that is much easier if you’ve had experience of finding new clients in your full time job.

When you’re freelance you need a good network of people who know you and your work and could hire you. You also need to be prepared to put in time to develop your freelance network and marketing. Try going to as many events as you can to build up your links with others within the sectors you want to work in. This kind of ground work is essential.

So how much experience do you need to go freelance? 3-4 years of industry experience seems to be the minimum, but there are plenty of ways of getting more experience or demonstrating your expertise if you want to go freelance earlier than that.

6 freelance tips for new freelance consultants

freelance in 30 days book

It can be scary making the leap from full-time job to being a freelancer.

I remember how daunting it was to leave my job and start out on my own. I was lucky enough to have jobs at great places to work, with decent pay, good colleagues, and interesting work. By going freelance, I was risking all of those benefits.

However, I was sure I’d be gaining a whole lot more – freedom to work where I want, when I want, the satisfaction of being my own boss and building a network of other freelancers to work with. But the prospect of finding clients and a steady stream of new business was quite scary.

If you’re thinking about going freelance, or have just started, here are a few tips that can help you find clients as a freelance. Hopefully, this will give you a good idea about the first few weeks of your new freelance life (but if you want more insight, take a look at my freelance book).

1. Make your previous employer your first client

You don’t need to break away from your employer as soon as you decide to go freelance. Most bosses are understanding of their employees wishing to move on and they appreciate you asking them to make a phased exit. They will appreciate you sticking around for a bit longer, giving them more time to hire the right person to replace you, more time for account handovers and ensuring that clients get the smoothest transition possible. You get the advantage of having guaranteed work for several days a week, while you stat to build a client portfolio. This will also help you set a decent day rate.

2. Update your online profiles

Before you start looking for work, take the time to get your CV in order, then update your LinkedIn, Twitter bio, etc. to reflect your new situation. Make sure you add details of your achievements at the role you just left and don’t just list your responsibilities – emphasise the results you achieved.

3. Network, network, network

Most freelancers get work from referrals and people they know, so ensure that everyone you are connected to knows you are available. Join a network that runs regular freelance events or check the likes of Eventbrite and Meetup for relevant events happening near you. This doesn’t always have to be face-to-face – LinkedIn, Twitter and simply emailing all of your contacts to let them know you are available for freelance work are all valuable activities.

4. Approach similar companies and agencies

Look up PR / digital / marketing / social agencies and send them your CV. Add a highly personalised cover note targeted at them. Say you’re freelance and can offer social media support and tell them how you can make a difference for their clients and company. They might have some opportunities for you there and then, but more likely they’ll keep in touch with you. Some of them may even have permanent roles going.

5. Contact specialist recruiters in your area

Recruiters will have jobs readily available for you, whether short-term or long-term contracts. I’ve had a great experience with the guys at VMA Group (tell them I sent you), but also check out Cloud Nine Recruitment. There are also plenty of freelance jobs going on sites like The Guardian and Indeed.

6. Reach out to freelancer communities

Try posting a message to the following Facebook groups, saying you’re looking for work:

A lot of people are members of more than one group, so make sure your post to each group is tailored and relevant.

This post first appeared on the Henshall Centre blog.