<\/span><\/h2>\nIn short, yes, you do need to build backlinks, but only once you have a site worth linking to.<\/p>\n
Spammy links will break, not make the site!<\/p>\n
Let\u2019s expand on this a little further:<\/p>\n
Links signal to Google that your site is worthy of ranking in the top positions. The more links you have, the better your ranking position will be.<\/p>\n
As long as they are built correctly.<\/p>\n
Google originally introduced links as a ranking factor to their algorithm in 1998, and at first, it didn\u2019t matter where the links were coming from, as long as you had them.<\/p>\n
Now things are a little more tricky, although this isn\u2019t a bad thing.<\/p>\n
Over the years, Google has cared less about how many links you have. Instead, they like to focus on the relevance and quality of the links.<\/p>\n
And as mentioned earlier, this isn\u2019t a bad thing. In fact, it cleared up the internet by reducing the number of people spamming their links wherever they could.<\/p>\n
The problem is, it has made it a little trickier to find solid backlinks that help you rather than hinder your progress.<\/p>\n
Luckily the next section holds all the answers for finding and winning high-quality links.<\/p>\n
<\/span>DIY Link Building Strategies<\/span><\/h2>\nA lot of people are opting to use link building services to help them win high-quality links. And who can blame them? It makes your life so much easier.<\/p>\n
But, it can take out a massive chunk of your budget, which you might not be in a position to spend.<\/p>\n
If you want to take full control of all your link building efforts and save money along the way, keep reading:<\/p>\n
Utilize Testimonials<\/h3>\n
If you\u2019re looking for a quick way to score some backlinks, this might be the strategy for you.<\/p>\n
Using this strategy, you can build powerful links and you may even get lucky with a link from a homepage. It sounds too good to be true, right?<\/p>\n
The idea is to reach out to products or services you use for your blog and offer the company a testimonial in return for a link.<\/p>\n
Here\u2019s a quick look at how it works:<\/p>\n
\n- Make a list of products or services you use that are related to your website<\/li>\n
- Find their contact address using Find That Lead<\/li>\n
- Pitch your idea to the company<\/li>\n
- Write your testimonial explaining what worked well and why it helped<\/li>\n
- Enjoy your ranking boost<\/li>\n<\/ol>\n
And that\u2019s it; if you get stuck trying to think of services you can use, you can always check out what your competitors are using.<\/p>\n
Guest Posting For The Win<\/h3>\n
You\u2019ve probably come across this strategy before; it\u2019s one of the most popular among SEOs and small business owners.<\/p>\n
Guest posting can be very effective if done right.<\/p>\n
However, blog owners have woken up to the power that links hold. This means they may charge a publishing fee, as long as this is responsible compared with their site authority and organic traffic then you should consider investing.<\/p>\n
For this strategy, you\u2019ll need to follow these steps:<\/p>\n
\n- Find relevant websites you want to publish your content on<\/li>\n
- Check the sites domain authority using Ahrefs<\/li>\n
- Message the right person; you can use Find That Lead again<\/li>\n
- Negotiate the topic, writing guidelines, price etc…<\/li>\n
- Write awesome content the website owner would be proud to publish<\/li>\n<\/ol>\n
Once those steps are complete, you can submit your content to be published, just make sure you have placed your link naturally within the content.<\/p>\n
Find Broken Links<\/h3>\n
Most websites will have broken links on their website, and most of the time, the owner will have no idea they are not working.<\/p>\n
Broken links break the user experience and kill your SEO efforts, so it pays to get them fixed.<\/p>\n
And this is where you come in; you see, finding broken links for a site that you want a link from, opens up a unique opportunity to steal the link for yourself.<\/p>\n
You see, finding the broken link for the owner is really doing them a favor and helps build a relationship with them.<\/p>\n
Taking advantage of this strategy is simple; just follow these simple steps:<\/p>\n
\n- Find websites you\u2019d like a link from<\/li>\n
- Find broken links using Ahrefs or Check My Links<\/li>\n
- Message the site owner saying you found a broken link and you wanted to let them know<\/li>\n
- Go for the kill and suggest replacing it with one of your links<\/li>\n
- Score the link<\/li>\n<\/ol>\n
It\u2019s another straightforward strategy you can use to win quick links to your page. The most important thing to remember here is to be realistic about your targets.<\/p>\n
Analyze Your Competitors Backlinks<\/h3>\n
This technique involves working smarter instead of harder, so what\u2019s not to like about this strategy?<\/p>\n
Your competition will be spending a lot of money developing their backlink profile. So why not use this knowledge to your advantage and save yourself some time and money.<\/p>\n
The idea is to find out what links your competitors have and use that data to compete with\/beat them.<\/p>\n
\n- Find the people ranking in the top positions for your keyword<\/li>\n
- Use Ahrefs to find the backlinks they have<\/li>\n
- Find out which links are worth stealing<\/li>\n
- Figure out how they got the link and replicate it<\/li>\n<\/ol>\n
Remember, not all the links your competitors are using will benefit your site, which means you need to check each one to see if it\u2019s worth building.<\/p>\n
Get Features On Resource Pages<\/h3>\n
Most websites have a resource page that shows guides, tools, and services they feel are useful. You\u2019ve probably seen them around without thinking too much about it.<\/p>\n
The best thing is, it\u2019s super easy to get listed on these pages; you just have to show your worth:<\/p>\n
\n- Find resource pages related to your target page<\/li>\n
- Message the owner with your pitch<\/li>\n
- Get it posted on their website<\/li>\n<\/ol>\n
This technique is super easy, but what makes it better is once you\u2019re listed on a few resource pages, new sites within the niche will probably add you automatically.<\/p>\n
<\/span>Wrapping Up<\/span><\/h2>\nThese are just a few strategies you can use to build links, but there are so many more you can try out too.<\/p>\n
You can learn more here.<\/p>\n
Remember, link building only works if you have a site that\u2019s worth linking to. This means you need to get all your SEO ducks in a row before you start building links.