{"id":5548,"date":"2023-06-09T10:56:42","date_gmt":"2023-06-09T10:56:42","guid":{"rendered":"https:\/\/forest-1041a2.ingress-bonde.ewp.live\/best-social-media-platforms-for-social-ceos\/"},"modified":"2023-06-09T10:56:42","modified_gmt":"2023-06-09T10:56:42","slug":"best-social-media-platforms-for-social-ceos","status":"publish","type":"post","link":"http:\/\/benrmatthews.local\/best-social-media-platforms-for-social-ceos\/","title":{"rendered":"Best Social Media Platforms for Social CEOs"},"content":{"rendered":"

"Best<\/p>\n

Zoe Amar and Matt Collins invited me to write a chapter for their guide, "Social Media for Charity Leaders", as part of their project revealing the top 30 charity CEOs on social media. I wrote a chapter on The Best Social Platforms for CEOs", which you can find below. If you’re interested in finding out more, you can read Zoe’s article in the Guardian – "Five characteristics of the top 30 charity CEOs on social media" – or follow the #SocialCEOs hashtag on Twitter.<\/em><\/p>\n

The number of social media platforms grows every\u00a0year, but as a charity CEO there are only a few that\u00a0need to be on your radar.<\/p>\n

You don\u2019t need to be on\u00a0every available platform, from Google+ to Pinterest\u00a0to Instagram \u2013 it\u2019s better to do a couple of social\u00a0media platforms really well than many of them\u00a0mediocrely.<\/p>\n

Where should you start?<\/h3>\n

Your proficiency on social media will develop naturally over time, so it\u00a0can be useful to start with a channel where you can control your output\u00a0more, compared to some of the more open or conversational platforms.<\/p>\n

It\u2019s not thought of as a traditional social media channel, yet starting a blog can be a great way to communicate your vision and share your charity\u2019s
\nstories with your supporters.<\/p>\n

Although one of the main uses of a CEO blog is to engage with employees\u00a0as well as customers or supporters, a charity CEO blog will have greater impact with external audiences.<\/p>\n

A recent study showed that CEOs who blog\u00a0reach external stakeholder groups better than on other kinds of social media\u00a0platforms (see Weber Shandwicks\u2019 Social CEO Study).<\/p>\n

"It\u2019s better to do a couple of social\u00a0media platforms really well than many of them\u00a0mediocrely."<\/h3>\n

Twitter can be the most helpful platform for quickly and easily building\u00a0relationships with your employees, donors, supporters and the media.<\/p>\n

If you\u00a0haven\u2019t used Twitter before, it can be a daunting prospect to start tweeting.<\/p>\n

But you don\u2019t have to tweet as soon as you\u2019ve set up your profile \u2013 listening is\u00a0just as important.<\/p>\n

First of all, just spend some time finding interesting people\u00a0and organisations to follow and start listening. Get a feel for the conversations\u00a0and community etiquette.<\/p>\n

Seek out your Twitter expert<\/h3>\n

If you want to start tweeting more regularly, spend an hour with one of your\u00a0charity\u2019s Twitter champions and get them to set Twitter up on your phone and\u00a0computer.<\/p>\n

They can show you how to find and follow new people, what search\u00a0terms you\u2019d like to keep track of, and best practice for engaging with people.<\/p>\n

Top tip: make sure you know where the \u2018new tweet\u2019 field is and where the\u00a0search field is. You don\u2019t want to \u2018do an Ed Balls\u2019 and tweet your own name\u00a0instead of searching for it!