Native advertising

Challenges in growing an agency

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Once upon a time, marketing agencies were profitable businesses.  They were tough to get into and get the first few accounts, but  competition was reasonable and the business model provided  sufficient profit margins.  Today, that is no longer the case. It is very easy to get into the  business, but it’s very hard to grow … Read more

Getting your business the online exposure it deserves – the 2018 guide

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Every business, regardless of size or industry, needs online exposure. In 2018, this is no longer just a theory, but a tried and true fact. Most businesses, however, simply don’t know where to begin. Many think that just having an attractive website and listing on Google translates into an ‘online presence’, but with competitiveness rising … Read more