Substack makes it possible for you to use Google Analytics to track conversions and get incredible data on how your email sign ups and paid subscriptions are performing. It only takes three steps and five minutes of your time. Here’s how… Step 1: Set up Google Analytics Make sure you have Google Analytics set up. … Read more
(This is a full version of an article I wrote for The Guardian’s Local Leaders Network on how councils can measure the success of social media. You can read the edited version on the Guardian’s site.) According to the 2013 BDO Local Government Social Media Survey, 98% of UK councils are using some form of digital or … Read more
(This is the second in a series of interviews with freelancers, telling us their stories on how they went freelance. The aim is to help others who are thinking of becoming freelance learn more about what it takes, as well as get advice and inspiration so they can get the confidence and understanding to find … Read more
What is this Privacy Policy for? This privacy policy is for this website benrmatthews.com and governs the privacy of its users who choose to use it. The policy sets out the different areas where user privacy is concerned and outlines the obligations & requirements of the users, the website and website owners. Furthermore the way this … Read more
Email marketing is a cost-effective way for small and medium-sized businesses (SME’s) to find new business and build relationships with existing customers. This guide will show you how to build an email list, how to get up and running with your small business email marketing software, how to design emails for optimum engagement and the … Read more
We’ve scoured the CRM landscape to find the best CRM suppliers for freelancers in 2020, and below will explain everything you need to know to pick the one that’s right for you. Each system is cloud-based (so you can access them from any device, anywhere), and offer a free trial (letting you try before you … Read more
Here’s how to work out where leads come from. 1. Login to Google Analytics: https://analytics.google.com/ 2. Click on "Behaviour", then "All pages" from the menu on the left hand side: 3. Find the page that says "thank you for downloading" – this is the conversion confirmation page: 4. Click on the blue link, then … Read more
https://www.sheffield.ac.uk/polopoly_fs/1.429180!/file/Working.as.self.employed.or.freelance.pdf https://www.ed.ac.uk/files/imports/fileManager/AGCAS%20Self-employment.pdf Self-employment Why do it? The definition of self-employment is ‘starting and running a successful business or social enterprise’. Many famous companies began this way as visionary men and women patented an invention, created a company or registered a brand. Although an excellent business idea plays a key role in the ultimate success of … Read more