Description
A 40-point checklist for auditing your freelance website from an SEO perspective. It covers the basics that most freelance websites get wrong, without requiring any technical background.
What’s included
- CSV template file (opens in Google Sheets or Excel)
- 40-point checklist covering on-page, technical, and content SEO
- Priority rating for each item (quick win vs longer term)
- Notes column for recording what needs fixing
Who it’s for
Useful if you have a website but have never checked whether it is set up to appear in search results. Also useful if you have made changes and want to check you have covered the basics. Not useful if you are targeting clients who do not find suppliers through search, many freelance clients come through referrals and relationships, and SEO may simply not be a meaningful channel for your practice.
If it works
If you work through the quick wins first, you will fix the most common issues in an hour or two. Over time, that can improve your visibility for relevant searches. The results depend heavily on how competitive your target keywords are and how much useful content your site already has.
SEO improvements take months to show up in rankings. If you fix everything on the checklist today, you will not see meaningful traffic changes next week.
Before you download
- This is a CSV file. Open it in Google Sheets or Excel. It will not work as a document or a PDF.
- After downloading, you will find the file in your account under My Downloads.
- You are getting a licence to use and adapt this for your own work. You cannot sell, redistribute, or share it with others.
